The One Show
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About the Work
Aurea is an advanced flatpanel TV that uses light to enhance the action on screen. The result is a more immersive and emotional television viewing experience. The closest you can get to experiencing Aurea, short of seeing it in person, is at www.philips.com/aurea.
The Tribal DDB created site demonstrates the "Aurea effect" through a proprietary technology that recreates the television's lighting effect in Flash. The site also features an original film by Wong Kar-Wai, photography by Vincent Peters, and an original score by key members of the London Symphony Orchestra.
FILM BY WONG KAR-WAI
DDB commissioned famed Hong Kong director Wong Kar-Wai to create a short film that demonstrates how Aurea's revolutionary lighting effects enhance the action on screen.
EXPERIENCE AUREA
Visitors to the site learn about the television by moving through an immersive and mysterious 3D environment, at the center of which is a floating Aurea. The "aurea effect" that you see during the film is not a simulation. It is re-created using the same technology that the real TV uses, except in Flash.
NON-LINEAR SYMPHONY
The website was scored like a film and coincides with the interaction of the user, making this the first website to have an original non-linear score.
The Tribal DDB created site demonstrates the "Aurea effect" through a proprietary technology that recreates the television's lighting effect in Flash. The site also features an original film by Wong Kar-Wai, photography by Vincent Peters, and an original score by key members of the London Symphony Orchestra.
FILM BY WONG KAR-WAI
DDB commissioned famed Hong Kong director Wong Kar-Wai to create a short film that demonstrates how Aurea's revolutionary lighting effects enhance the action on screen.
EXPERIENCE AUREA
Visitors to the site learn about the television by moving through an immersive and mysterious 3D environment, at the center of which is a floating Aurea. The "aurea effect" that you see during the film is not a simulation. It is re-created using the same technology that the real TV uses, except in Flash.
NON-LINEAR SYMPHONY
The website was scored like a film and coincides with the interaction of the user, making this the first website to have an original non-linear score.
2008 Awards
Total Points: 5
Merit
Credits
Creative Director
Juliane Hadem
Stephen Nesle
Director
Wong Kar-Wai
Information Architect
Jan Willem Penterman
Writer
Steffany Bane
Agency Producer
Peter Hayden
Anna Stolyarova
Content Strategist
Jeroen Matser
Music / Sound
Mark Slater and members of the London Symphony Orchestra
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