The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Connectivity
Agency: Anomaly / New York
Client: Converse Category: Integrated Branding / Integrated Branding Campaign
TED 696 Project
Agency: BMF / Pyrmont
Client: Lion Nathan Australia Category: Integrated Branding / Integrated Branding Campaign
Samedi Says
Agency: Clemenger BBDO / Sydney
Client: Frucor Category: Integrated Branding / Integrated Branding Campaign
The Four'N Twenty Magic Salad Plate
Agency: Clemenger BBDO Melbourne / Melbourne
Client: Four'N Twenty Meat Pies Category: Integrated Branding / Integrated Branding Campaign
Whopper Virgins
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Integrated Branding / Integrated Branding Campaign
Unbreakable Kiss Campaign
Agency: JWT / New York
Client: Debeers Category: Integrated Branding / Integrated Branding Campaign
Share Our Billboard Campaign
Agency: Leo Burnett / Toronto
Client: James Ready Category: Integrated Branding / Integrated Branding Campaign
World's First Ephemeral Museum
Agency: Leo Burnett / Lisboa
Client: Pampero Rum Category: Integrated Branding / Integrated Branding Campaign
Flirting with sound
Agency: McCann Worldgroup (Hong Kong) / Hong Kong
Client: MTRC - ELEMENTS Category: Integrated Branding / Integrated Branding Campaign
Doghouse
Agency: Saatchi & Saatchi New York / New York
Client: JCPenney Category: Integrated Branding / Integrated Branding Campaign
This is not a jersey
Agency: TBWA\Tequila New Zealad / Auckland
Client: Adidas New Zealand / New Zealand Rugby Union Category: Integrated Branding / Integrated Branding Campaign
Coraline Integrated Campaign
Agency: Wieden + Kennedy / Portland
Client: Laika Category: Integrated Branding / Integrated Branding Campaign
A Day in The Life of Chennai
Agency: JWT / Mumbai
Client: THE TIMES OF INDIA Category: Cinema Advertising / Campaign
WMF Pressure cooker
Agency: KNSK Werbeagentur GmbH / Hamburg
Client: WMF AG Category: Cinema Advertising / Campaign
IDFA - International Documentary Film Festival
Agency: TBWA\NEBOKO / Amstelveen
Client: IDFA Category: Cinema Advertising / Campaign
Recycling
Agency: Demner, Merlicek & Bergmann / Vienna
Client: Dkfm. A. Tree GmbH Category: Consumer Radio / Single
Son
Agency: DeVito/Verdi / New York
Client: National Thoroughbred Racing Association Category: Consumer Radio / Single
Packing Luggage
Agency: Draftfcb Deutschland GmbH / Hamburg
Client: SC Johnson GmbH Category: Consumer Radio / Single
Beckstravaganza
Agency: DraftFCB New Zealand / Auckland
Client: LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television) Category: Consumer Radio / Single
New Year's Eve
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Economy
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Calling Tech Support
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Single
Sluggish Spokesman
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Snickers Category: Consumer Radio / Single
Recycled Radio Ad
Agency: The Jupiter Drawing Room South Africa / Cape Town
Client: Interactive Africa Category: Consumer Radio / Single
Segundos
Agency: Zapping/M&C Saatchi / Madrid
Client: Mercedes Benz Industrial Vehicles Category: Consumer Radio / Single
The Insight Story
Agency: Advico Young & Rubicam / Zurich
Client: Sonntags Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
DISSOLVE YOUR PROBLEMS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: BAYER - ALKA SELTZER Category: Consumer Newspaper / Full Page or Spread - Campaign
Survival
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Campaign
Old Porn
Agency: Loducca Publicidade / São Paulo
Client: MTV Category: Consumer Newspaper / Full Page or Spread - Campaign
Sour Marbels
Agency: Ogilvy & Mather / Mumbai
Client: Perfetti Van Melle Category: Consumer Newspaper / Full Page or Spread - Campaign
Doretos / Orio / Locker
Agency: Ogilvy & Mather, Thailand / Bangkok
Client: NAM NGAI HONG Plastic Houseware Manufacturer Category: Consumer Newspaper / Full Page or Spread - Campaign
Hard Stuff
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Consumer Newspaper / Full Page or Spread - Campaign
Toys
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Campaign
Maps
Agency: Saatchi & Saatchi / Sydney
Client: Sony Australia Category: Consumer Newspaper / Full Page or Spread - Campaign
ESPN Couches
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Campaign
Rapid English Program
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Inlinguage School of Language Category: Consumer Newspaper / Full Page or Spread - Campaign
Global news is first local news
Agency: Scholz & Friends / Berlin
Client: Augsburger Allgemeine Zeitung Category: Consumer Newspaper / Full Page or Spread - Campaign
Tippex - Made a Mistake?
Agency: The Jupiter Drawing Room / Johannesburg
Client: CNA Category: Consumer Newspaper / Full Page or Spread - Campaign
Vultures
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Mannequins
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Wallace and Gromit
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Campaign
Palin As President
Agency: Goodby Silverstein and Partners / San Francisco
Client: self-produced Category: Non-Broadcast / Single
Award:
2009 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Converse
Title:
Connectivity
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09459G
Award:
2009 Advertising Merit Award
Agency:
BMF / Pyrmont
Client:
Lion Nathan Australia
Title:
TED 696 Project
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09460G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Frucor
Title:
Samedi Says
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09461G
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO Melbourne / Melbourne
Client:
Four'N Twenty Meat Pies
Title:
The Four'N Twenty Magic Salad Plate
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09462G
Award:
2009 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Whopper Virgins
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09463G
Award:
2009 Advertising Merit Award
Agency:
JWT / New York
Client:
Debeers
Title:
Unbreakable Kiss Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09464G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Toronto
Client:
James Ready
Title:
Share Our Billboard Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09465G
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Lisboa
Client:
Pampero Rum
Title:
World's First Ephemeral Museum
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09466G
Award:
2009 Advertising Merit Award
Agency:
McCann Worldgroup (Hong Kong) / Hong Kong
Client:
MTRC - ELEMENTS
Title:
Flirting with sound
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09467G
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
JCPenney
Title:
Doghouse
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09468G
Award:
2009 Advertising Merit Award
Agency:
TBWA\Tequila New Zealad / Auckland
Client:
Adidas New Zealand / New Zealand Rugby Union
Title:
This is not a jersey
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09469G
Award:
2009 Advertising Merit Award
Agency:
Wieden + Kennedy / Portland
Client:
Laika
Title:
Coraline Integrated Campaign
Category:
Integrated Branding / Integrated Branding Campaign
Annual ID:
09470G
Award:
2009 Advertising Merit Award
Agency:
JWT / Mumbai
Client:
THE TIMES OF INDIA
Title:
A Day in The Life of Chennai
Category:
Cinema Advertising / Campaign
Annual ID:
09410T
Award:
2009 Advertising Merit Award
Agency:
KNSK Werbeagentur GmbH / Hamburg
Client:
WMF AG
Title:
WMF Pressure cooker
Category:
Cinema Advertising / Campaign
Annual ID:
09411T
Award:
2009 Advertising Merit Award
Agency:
TBWA\NEBOKO / Amstelveen
Client:
IDFA
Title:
IDFA - International Documentary Film Festival
Category:
Cinema Advertising / Campaign
Annual ID:
09412T
Award:
2009 Advertising Merit Award
Agency:
.start GmbH / Munich
Client:
Münchner Ticket-Center
Title:
27
Category:
Consumer Radio / Single
Annual ID:
09313R
Award:
2009 Advertising Merit Award
Agency:
Amalgamated / New York
Client:
Big Lots
Title:
Saving Money
Category:
Consumer Radio / Single
Annual ID:
09314R
Award:
2009 Advertising Merit Award
Agency:
Clemenger BBDO / Sydney
Client:
Thredbo
Title:
Much Much
Category:
Consumer Radio / Single
Annual ID:
09315R
Award:
2009 Advertising Merit Award
Agency:
Demner, Merlicek & Bergmann / Vienna
Client:
Dkfm. A. Tree GmbH
Title:
Recycling
Category:
Consumer Radio / Single
Annual ID:
09316R
Award:
2009 Advertising Merit Award
Agency:
DeVito/Verdi / New York
Client:
National Thoroughbred Racing Association
Title:
Son
Category:
Consumer Radio / Single
Annual ID:
09317R
Award:
2009 Advertising Merit Award
Agency:
Draftfcb Deutschland GmbH / Hamburg
Client:
SC Johnson GmbH
Title:
Packing Luggage
Category:
Consumer Radio / Single
Annual ID:
09318R
Award:
2009 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
LA Galaxy vs Oceana All Stars Live on Prime (Sky Network Television)
Title:
Beckstravaganza
Category:
Consumer Radio / Single
Annual ID:
09319R
Award:
2009 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Combat
Title:
Cucaraches
Category:
Consumer Radio / Single
Annual ID:
09320R
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Connex
Title:
Punctuation
Category:
Consumer Radio / Single
Annual ID:
09321R
Award:
2009 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Golf
Category:
Consumer Radio / Single
Annual ID:
09322R
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve
Category:
Consumer Radio / Single
Annual ID:
09323R
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
Economy
Category:
Consumer Radio / Single
Annual ID:
09324R
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
Calling Tech Support
Category:
Consumer Radio / Single
Annual ID:
09325R
Award:
2009 Advertising Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Snickers
Title:
Sluggish Spokesman
Category:
Consumer Radio / Single
Annual ID:
09326R
Award:
2009 Advertising Merit Award
Agency:
The Jupiter Drawing Room South Africa / Cape Town
Client:
Interactive Africa
Title:
Recycled Radio Ad
Category:
Consumer Radio / Single
Annual ID:
09327R
Award:
2009 Advertising Merit Award
Agency:
Zapping/M&C Saatchi / Madrid
Client:
Mercedes Benz Industrial Vehicles
Title:
Segundos
Category:
Consumer Radio / Single
Annual ID:
09328R
Award:
2009 Advertising Merit Award
Agency:
zig / Toronto
Client:
Mr. Sub
Title:
416-RDO-TUVT
Category:
Consumer Radio / Single
Annual ID:
09329R
Award:
2009 Advertising Merit Award
Agency:
Advico Young & Rubicam / Zurich
Client:
Sonntags Zeitung
Title:
The Insight Story
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09098A
Award:
2009 Advertising Merit Award
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
BAYER - ALKA SELTZER
Title:
DISSOLVE YOUR PROBLEMS
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09099A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Survival
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09100A
Award:
2009 Advertising Merit Award
Agency:
Loducca Publicidade / São Paulo
Client:
MTV
Title:
Old Porn
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09101A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Perfetti Van Melle
Title:
Sour Marbels
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09102A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather, Thailand / Bangkok
Client:
NAM NGAI HONG Plastic Houseware Manufacturer
Title:
Doretos / Orio / Locker
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09103A
Award:
2009 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
Hard Stuff
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09104A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Toys
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09105A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Sydney
Client:
Sony Australia
Title:
Maps
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09106A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
ESPN Couches
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09107A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Inlinguage School of Language
Title:
Rapid English Program
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09108A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Augsburger Allgemeine Zeitung
Title:
Global news is first local news
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09109A
Award:
2009 Advertising Merit Award
Agency:
The Jupiter Drawing Room / Johannesburg
Client:
CNA
Title:
Tippex - Made a Mistake?
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09110A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Vultures
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09111A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Mannequins
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09112A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace and Gromit
Category:
Consumer Newspaper / Full Page or Spread - Campaign
Annual ID:
09113A
Award:
2009 Advertising Merit Award
Agency:
BMB / London
Client:
WALLS
Title:
BEST BITS: BUSHISMS
Category:
Non-Broadcast / Single
Annual ID:
09413T
Award:
2009 Advertising Merit Award
Agency:
Goodby Silverstein and Partners / San Francisco
Client:
self-produced
Title:
Palin As President
Category:
Non-Broadcast / Single
Annual ID:
09414T
