The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Consumer Radio / Single
Annual ID
09313R
About the Work
The brief was to communicate a live concert with scandalous rock musician Pete Doherty in an unusual way.
The idea of the radio commercial is based on the so called "Club 27" ñ famous musicians who all died of ìrockstar lifestyleì at the age of 27. Which is the particular age of Pete Doherty.
The idea of the radio commercial is based on the so called "Club 27" ñ famous musicians who all died of ìrockstar lifestyleì at the age of 27. Which is the particular age of Pete Doherty.
2009 Awards
Total Points: 5
Merit
Credits
Production Company
Studio Funk
Creative Director
Thomas Pakull
Marco Mehrwald
Writer
Bernd Nagenrauft
Related Awards
