The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Set In Stone
Agency: Leo Burnett Melbourne / Southbank
Client: Crikey Category: Outdoor / Outdoor Installations & Ambient - Single
Eugenie
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Milos
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Outdoor / Outdoor Installations & Ambient - Single
Audi LED Scoreboard
Agency: Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client: Audi of America Category: Outdoor / Outdoor Installations & Ambient - Single
ANZ GAYTMs
Agency: Whybin\TBWA Group Melbourne / South Melbourne
Client: ANZ Category: Outdoor / Outdoor Installations & Ambient - Single
Items - Machine Gun
Agency: DDB, Paris / Paris
Client: Mus Category: Print Craft / Writing - Single Only
Winston Fletcher 'Catch 22'
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Winston Fletcher 'The Great Gatsby'
Agency: DLKW LOWE / London
Client: The Winston Fletcher Fiction Prize Category: Print Craft / Writing - Single Only
Serena
Agency: Leo Burnett, Toronto / Toronto
Client: Bell Media/TSN Category: Print Craft / Writing - Single Only
New Trends in Death
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Print Craft / Writing - Single Only
No. 6 Cider Promotional Materials
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Promotional Materials - Single or Campaign
Soundlab Box
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Collateral / Promotional Materials - Single or Campaign
Thick & Fine
Agency: FCB / Chicago
Client: Copic Category: Collateral / Promotional Materials - Single or Campaign
The Most Helpful Measuring Tape in the World
Agency: Leo Burnett, Toronto / Toronto
Client: IKEA Category: Collateral / Promotional Materials - Single or Campaign
Drumstick
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Single
Parking - Grandstand
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Parking - Jury
Agency: DDB Group GmbH / Berlin
Client: Volkswagen Category: Collateral / Posters - Single
Coordinates: Forests
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Jeep Category: Collateral / Posters - Single
Terminal Velocity
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Volkswagen South Africa Category: Collateral / Posters - Single
Wild Postings: Discover with Oreo, Bannecker
Agency: The Martin Agency / Richmond
Client: Oreo Category: Collateral / Posters - Single
Wild Postings: Dunk with Oreo, Trochut
Agency: The Martin Agency / Richmond
Client: Oreo Category: Collateral / Posters - Single
Instant Tent - Bear
Agency: Y&R Canada / Toronto
Client: Coleman Category: Collateral / Posters - Single
Real Suicide Notes
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: CVV (emotional support hotline) Category: Public Service - Print / Collateral - Campaign
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Public Service - Print / Collateral - Campaign
All Runners Welcome Poster Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Collateral / Posters - Campaign
Snickers Bites Poster Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Collateral / Posters - Campaign
So Good
Agency: BBDO Proximity Malaysia / Kuala Lumpur
Client: KFC Category: Collateral / Posters - Campaign
No. 6 Cider Poster Series
Agency: Creature / Seattle
Client: No. 6 Cider Category: Collateral / Posters - Campaign
CITYSCAPE
Agency: HAKUHODO Inc. / TOKYO
Client: INFAS PUBLICATIONS,INC. Category: Collateral / Posters - Campaign
VERSUS
Agency: LOWE VIETNAM / HO CHI MINH CITY
Client: OMO Category: Collateral / Posters - Campaign
Clingy Animals
Agency: LOWE, Thailand / Bangkok
Client: Unilever Category: Collateral / Posters - Campaign
Southampton
Agency: adamandeveDDB / London
Client: John Lewis Category: Newspaper / Full Page or Spread - Campaign
Catapult
Agency: Alma / Miami
Client: Rosetta Stone Category: Newspaper / Full Page or Spread - Campaign
PIONEER Sound Ground Plan
Agency: BBDO Group Germany GmbH / Berlin
Client: PIONEER ELECTRONICS DEUTSCHLAND GMBH Category: Newspaper / Full Page or Spread - Campaign
All Runners Welcome Print Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Newspaper / Full Page or Spread - Campaign
Snickers Bites Print Campaign
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Bites Category: Newspaper / Full Page or Spread - Campaign
FUNERAL
Agency: Prolam Y&R / Chile
Client: ROTHHAMMER Category: Newspaper / Full Page or Spread - Campaign
Calendar
Agency: Y&R São Paulo / São Paulo
Client: Grupo Petrópolis Category: Newspaper / Full Page or Spread - Campaign
Orange
Agency: Y&R São Paulo / São Paulo
Client: Penguin Companhia das Letras Category: Newspaper / Full Page or Spread - Campaign
The Disguised Portfolio
Agency: LetsAdvertise.it / Copenhagen
Client: LetsAdvertise.it Category: Self-Promotion / Single or Series
Items 1
Agency: DDB, Paris / Paris
Client: Musée de la Grande Guerre Category: Public Service - Print / Newspaper or Magazine - Campaign
Single Stroke Architecture
Agency: Dentsu Inc. / Nagoya
Client: Tokai Polytechnic College Category: Public Service - Print / Newspaper or Magazine - Campaign
Don't make-up and drive
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Public Service - Print / Newspaper or Magazine - Campaign
Make a Difference.
Agency: Ogilvy & Mather New Zealand / Wellington
Client: Royal Forest & Bird Protection Society of New Zealand Category: Public Service - Print / Newspaper or Magazine - Campaign
Lien Foundation
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: Lien Foundation Category: Public Service - Print / Newspaper or Magazine - Campaign
Van Gogh
Agency: Geometry Global / Hong Kong
Client: Hamleys Category: Print Craft / Art Direction - Single Only
The Beauty Of Sharpness - Cheese
Agency: Herezie / Paris
Client: ZWILLING J. A. HENCKELS Category: Print Craft / Art Direction - Single Only
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Melbourne / Southbank
Client:
Crikey
Title:
Set In Stone
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150645A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Eugenie
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150679A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Milos
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150682A
Award:
2015 Print & Outdoor Merit Award
Agency:
Razorfish / Germany + Moey Inc. / New York + Venables Bell & Partners / San Francisco + Park Design Partners LLC. / Falls Church
Client:
Audi of America
Title:
Audi LED Scoreboard
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
150982A
Award:
2015 Print & Outdoor Merit Award
Agency:
Whybin\TBWA Group Melbourne / South Melbourne
Client:
ANZ
Title:
ANZ GAYTMs
Category:
Outdoor / Outdoor Installations & Ambient - Single
Annual ID:
151176A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Mus
Title:
Items - Machine Gun
Category:
Print Craft / Writing - Single Only
Annual ID:
150298A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'Catch 22'
Category:
Print Craft / Writing - Single Only
Annual ID:
150352A
Award:
2015 Print & Outdoor Merit Award
Agency:
DLKW LOWE / London
Client:
The Winston Fletcher Fiction Prize
Title:
Winston Fletcher 'The Great Gatsby'
Category:
Print Craft / Writing - Single Only
Annual ID:
150353A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
Bell Media/TSN
Title:
Serena
Category:
Print Craft / Writing - Single Only
Annual ID:
150683A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
New Trends in Death
Category:
Print Craft / Writing - Single Only
Annual ID:
150874A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Promotional Materials
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150253A
Award:
2015 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Soundlab Box
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150407A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Copic
Title:
Thick & Fine
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150423A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
IKEA
Title:
The Most Helpful Measuring Tape in the World
Category:
Collateral / Promotional Materials - Single or Campaign
Annual ID:
150686A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
Drumstick
Category:
Collateral / Posters - Single
Annual ID:
150169A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Grandstand
Category:
Collateral / Posters - Single
Annual ID:
150269A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB Group GmbH / Berlin
Client:
Volkswagen
Title:
Parking - Jury
Category:
Collateral / Posters - Single
Annual ID:
150270A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Jeep
Title:
Coordinates: Forests
Category:
Collateral / Posters - Single
Annual ID:
150664A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Pig
Category:
Collateral / Posters - Single
Annual ID:
150714A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Volkswagen South Africa
Title:
Terminal Velocity
Category:
Collateral / Posters - Single
Annual ID:
150845A
Award:
2015 Print & Outdoor Merit Award
Agency:
ROSAPARK / Paris
Client:
JARDILAND
Title:
DOG FAT PANTS
Category:
Collateral / Posters - Single
Annual ID:
151005A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Discover with Oreo, Bannecker
Category:
Collateral / Posters - Single
Annual ID:
151137A
Award:
2015 Print & Outdoor Merit Award
Agency:
The Martin Agency / Richmond
Client:
Oreo
Title:
Wild Postings: Dunk with Oreo, Trochut
Category:
Collateral / Posters - Single
Annual ID:
151141A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R Canada / Toronto
Client:
Coleman
Title:
Instant Tent - Bear
Category:
Collateral / Posters - Single
Annual ID:
151227A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
CVV (emotional support hotline)
Title:
Real Suicide Notes
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
150653A
Award:
2015 Print & Outdoor Merit Award
Agency:
Wunderman / London
Client:
Childhood Eye Cancer Trust
Title:
Flash Photo Posters
Category:
Public Service - Print / Collateral - Campaign
Annual ID:
151216A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150138A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Poster Campaign
Category:
Collateral / Posters - Campaign
Annual ID:
150159A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Proximity Malaysia / Kuala Lumpur
Client:
KFC
Title:
So Good
Category:
Collateral / Posters - Campaign
Annual ID:
150170A
Award:
2015 Print & Outdoor Merit Award
Agency:
Creature / Seattle
Client:
No. 6 Cider
Title:
No. 6 Cider Poster Series
Category:
Collateral / Posters - Campaign
Annual ID:
150251A
Award:
2015 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Landscapes
Category:
Collateral / Posters - Campaign
Annual ID:
150426A
Award:
2015 Print & Outdoor Merit Award
Agency:
HAKUHODO Inc. / TOKYO
Client:
INFAS PUBLICATIONS,INC.
Title:
CITYSCAPE
Category:
Collateral / Posters - Campaign
Annual ID:
150496A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE VIETNAM / HO CHI MINH CITY
Client:
OMO
Title:
VERSUS
Category:
Collateral / Posters - Campaign
Annual ID:
150711A
Award:
2015 Print & Outdoor Merit Award
Agency:
LOWE, Thailand / Bangkok
Client:
Unilever
Title:
Clingy Animals
Category:
Collateral / Posters - Campaign
Annual ID:
150713A
Award:
2015 Print & Outdoor Merit Award
Agency:
adamandeveDDB / London
Client:
John Lewis
Title:
Southampton
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150028A
Award:
2015 Print & Outdoor Merit Award
Agency:
Alma / Miami
Client:
Rosetta Stone
Title:
Catapult
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150050A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO Group Germany GmbH / Berlin
Client:
PIONEER ELECTRONICS DEUTSCHLAND GMBH
Title:
PIONEER Sound Ground Plan
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150113A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Foot Locker
Title:
All Runners Welcome Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150139A
Award:
2015 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers Bites
Title:
Snickers Bites Print Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150160A
Award:
2015 Print & Outdoor Merit Award
Agency:
Prolam Y&R / Chile
Client:
ROTHHAMMER
Title:
FUNERAL
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
150923A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Grupo Petrópolis
Title:
Calendar
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151230A
Award:
2015 Print & Outdoor Merit Award
Agency:
Y&R São Paulo / São Paulo
Client:
Penguin Companhia das Letras
Title:
Orange
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
151232A
Award:
2015 Print & Outdoor Merit Award
Agency:
LetsAdvertise.it / Copenhagen
Client:
LetsAdvertise.it
Title:
The Disguised Portfolio
Category:
Self-Promotion / Single or Series
Annual ID:
150693A
Award:
2015 Print & Outdoor Merit Award
Agency:
DDB, Paris / Paris
Client:
Musée de la Grande Guerre
Title:
Items 1
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150299A
Award:
2015 Print & Outdoor Merit Award
Agency:
Dentsu Inc. / Nagoya
Client:
Tokai Polytechnic College
Title:
Single Stroke Architecture
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150308A
Award:
2015 Print & Outdoor Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Don't make-up and drive
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150655A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather New Zealand / Wellington
Client:
Royal Forest & Bird Protection Society of New Zealand
Title:
Make a Difference.
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150864A
Award:
2015 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
Lien Foundation
Title:
Lien Foundation
Category:
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID:
150873A
Award:
2015 Print & Outdoor Merit Award
Agency:
Geometry Global / Hong Kong
Client:
Hamleys
Title:
Van Gogh
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150443A
Award:
2015 Print & Outdoor Merit Award
Agency:
Herezie / Paris
Client:
ZWILLING J. A. HENCKELS
Title:
The Beauty Of Sharpness - Cheese
Category:
Print Craft / Art Direction - Single Only
Annual ID:
150531A
