The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID
150873A
About the Work
People nearing their mortal deadlines need two things: shoulders to cry on, and listening ears. Not talking about death doesn't help. Our brief was to promote the idea of dying well and create dialogue between our client, the Lien Foundation – and patients with terminal illness, the elderly, caregivers, the medical community and policy makers. Via a series of frank, long-copy print and poster executions, we harnessed the force of mass media to break the deathly silence surrounding end-of-life issues, raise awareness about hospice palliative care, and improve care for the dying.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Ogilvy & Mather Vietnam / Ho Chi Minh City
Chief Creative Officer
Eugene Cheong
Executive Creative Director
Todd McCracken
Writer
Craig Love
Bianca de Silva
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