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Category
Public Service - Print / Newspaper or Magazine - Campaign
Annual ID
150308A
About the Work
The mission of our client, Tokai Polytechnic College, was to increase the number of applicants by conveying the appeal of architecture to high school students and making it as one of their options when choosing schools. Thus, we produced posters showing four world heritages drawn by a single stroke to express that anyone, who can draw a single line, has a chance to create great architecture. Receiving various media exposure, "Single Stroke Architecture" came to be recognized among high school students. As a result, the number of applicants to Tokai Polytechnic College increased by 14% compared to the previous year.
2015 Awards
Total Points: 5
Merit
Credits
Agency
Dentsu Inc. / Nagoya
Production Company
impact taki co.,ltd. / Nagoya
Art Director
Yoshiyuki Imoto
Chief Creative Officer
Takashi Onuma
Designer
Koji Fuji
Kazuno Niwa
Illustrator
Yasunobu Hideshima
Writer
Kosuke Shinshi
Amy Shimizu
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