The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_018G_12.jpg)
Changing the Game
Agency: McCann / New York + Microsoft / Seattle
Client: Microsoft Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-gold-pencil-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_067M_11.jpg)
The never-ending commercial
Agency: BETC / Paris
Client: Bouygues Telecom Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_068M_10.jpg)
Pocky K.O.
Agency: Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client: Ezaki Glico Company, Limited Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_069M_11.jpg)
The Real Cost - One Leaves
Agency: FCB NY / New York + Initiative / New York
Client: FDA Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_070M_12.jpg)
Think Inside The Box
Agency: McCann / New York + Lockheed Martin / D.C.
Client: Lockheed Martin Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_072M_11.jpg)
BACK2LIFE
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_073M_17.jpg)
Remembrance Island
Agency: Wunderman Thompson / Toronto
Client: The Royal Canadian Legion Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_074M_12.jpg)
#NoBuildChallenge
Agency: We Are Social / Paris
Client: WWF France Category: Games / Digital & Physical
![](/images/userfiles/images/awards/os-merit-tag.png)
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_018G_12.jpg)
Award:
2020 Branded Entertainment Gold Pencil
Agency:
McCann / New York + Microsoft / Seattle
Client:
Microsoft
Title:
Changing the Game
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_018G
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_019S_12.jpg)
Award:
2020 Branded Entertainment Silver Pencil
Agency:
Africa / Sao Paulo
Client:
Unesco
Title:
History Blocks
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_019S
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_067M_11.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
BETC / Paris
Client:
Bouygues Telecom
Title:
The never-ending commercial
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_067M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_068M_10.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
Hakuhodo Inc. / Osaka + CAPCOM Co., Ltd. / Osaka + Capcom Media Ventures, Inc. / Los Angeles + CAPCOM USA, INC. / San Francisco
Client:
Ezaki Glico Company, Limited
Title:
Pocky K.O.
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_068M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_069M_11.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
FCB NY / New York + Initiative / New York
Client:
FDA
Title:
The Real Cost - One Leaves
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_069M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_070M_12.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
McCann / New York + Lockheed Martin / D.C.
Client:
Lockheed Martin
Title:
Think Inside The Box
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_070M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_071M_13.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
DDB / Chicago
Client:
Miller Lite
Title:
Cantroller
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_071M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_072M_11.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
BACK2LIFE
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_072M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_073M_17.jpg)
Award:
2020 Branded Entertainment Merit Award
Agency:
Wunderman Thompson / Toronto
Client:
The Royal Canadian Legion
Title:
Remembrance Island
Category:
Games / Digital & Physical
Annual ID:
OS_BE20_073M
![](https://d2z00kf51ll94q.cloudfront.net/archive/2020/thumbs/OS_BE20_074M_12.jpg)