The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Best of Radio & Audio
Back to School Essentials
Agency: BBDO / New York
Client: Sandy Hook Promise Category: Best of Creative Effectiveness
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: Best of In-House
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Digital Craft
#wombstories
Agency: AMV BBDO / London + Chelsea Pictures + 750mph / London + Framestore / London
Client: Essity Bodyform/Libresse Category: Best of Music & Sound Craft
#painstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Creative Use of Data
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of IP & Products
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
#wombpainstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Integrated
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Best of Public Relations
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Best of Film
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Best of Social Media
Donation Dollar
Agency: Saatchi & Saatchi / Australia + Herd MSL / Australia
Client: The Royal Australian Mint Category: Best of Direct Marketing
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Best of Experiential & Immersive
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Moving Image Craft
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Best of Interactive & Online
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Best of Design
The Unfinished Votes
Agency: McCann Health / New York + LightFarm Studios / Rio de Janeiro + The Colony / New York + Yessian / Detroit
Client: Change the Ref Category: Best of Health, Wellness & Pharma
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Best of Mobile
The New National Anthem Edition
Agency: Impact BBDO / Dubai + Boomtown Productions / Dubai
Client: An Nahar Newspaper Category: Best of Print
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Best of Out of Home
Saatchi & Saatchi & Tide
Agency: Saatchi & Saatchi / New York + Procter & Gamble - Tide / Cincinnati
Client: Procter & Gamble - Tide Category: Penta Pencil
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: CMO Pencil
This Girl Can
Agency: FCB Inferno / London + Partizan / London
Client: Sport England Category: Fusion Pencil
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Sustainable Development Goals
Naming the invisible by Digital Birth Registration
Agency: Ogilvy Pakistan / Islamabad
Client: Telenor Pakistan Category: Sustainable Development Goals
The UNSeen Story
Agency: MullenLowe / New York + UN Women + MediaHub
Client: UN Women Category: Sustainable Development Goals
True Name
Agency: McCann / New York + Mastercard / Purchase + Hungry Man Productions / Los Angeles + JSM Music / New York
Client: Mastercard Category: Experiential / Customer Experience / CX
Boards of Change
Agency: FCB / Chicago + FCBX / Chicago + Lord + Thomas / Chicago + Current Global / Chicago
Client: City of Chicago Category: Cross-Channel UX / UI / Digital / Physical
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Cross-Channel UX / UI / Digital / Physical
San Francisco Symphony Brand Identity
Agency: COLLINS + San Francisco Symphony
Client: San Francisco Symphony Category: Branding / Identity System
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Best Enjoyed Vertically
Agency: SMUGGLER + DDB / Chicago
Client: Starburst Swirlers Category: Online-only Video / Single
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Online-only Video / Single
SICK BEATS
Agency: Area 23, An FCB Health Network Company / New York + Claire’s Place Foundation / Redondo Beach, CA + Woojer / Herzliya, Israel
Client: Woojer Category: Innovation & Transformation / Innovation in Radio & Audio
Flavour Of Home
Agency: Hakuhodo Indonesia / Jakarta
Client: Sushi Sei Category: Craft / Illustration
UNBOXING
Agency: FCB&FiRe / Madrid
Client: Netflix / PlayStation Category: Online-only Video / Interactive Video
Best Enjoyed Vertically
Agency: DDB / Chicago + Another Country / Chicago + SMUGGLER + Framestore
Client: Starburst Swirlers Category: Mobile Advertising
You Can't Stop Us
Agency: a52 + Wieden+Kennedy / Portland + Joint Editorial / Portland + Pulse Films
Client: Nike Category: Visual Effects / Single
Festive
Agency: Moving Picture Company / London + Riff Raff Films / London + Burberry / London
Client: Burberry Category: Visual Effects / Single
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Experiential & Installations / Brand Installations
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Creative Effectiveness / Consumer / Brand
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Digital Design
Emergency Bikes
Agency: Wunderman Thompson / Paris + Ecox / Paris
Client: Ecox Category: In-House / External Agency Collaboration
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown