The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
U.S. Region Rankings
Midwest
Client
Title
Category
Award
Points
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Experiential / Brand Installations
Points: 3.0
Millerverse
Agency: DDB / Chicago Client: Miller Category: Experiential / Virtual Events
Points: 3.0
Human Bait
Agency: Energy BBDO / Chicago + SC Johnson + Raid + Flare / Chicago Client: SC Johnson / Raid Category: Brand Voice
Points: 3.0
Bears
Agency: DDB / Chicago + adam&eveDDB / London Client: Twix Category: Television & VOD / Short Form - Single
Points: 3.0
Thighstop
Agency: Leo Burnett / Chicago + Wingstop / Chicago + MSL Group / Chicago + Publicis Connect / Chicago Client: Wingstop Category: Brand Transformation / Repositioning
Points: 3.0
Walter in the Winter
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Television & VOD / Long Form - Single
Points: 3.0
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York Client: Beam Suntory Category: Craft / Art Direction
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Craft / Illustration
Points: 3.0
Walter the Cat Series
Agency: Commonwealth//McCann / Detroit + Hitch Co. Technologies, Inc / Los Angeles + O Positive / Los Angeles + Mackcut / New York Client: Chevrolet Category: Television & VOD / Long Form - Series
Points: 3.0
Walter the Cat
Agency: Commonwealth//McCann / Detroit + Mackcut / New York + The Mill / Los Angeles + O Positive / Los Angeles Client: Chevrolet Category: Online Films & Video / Long Form - Single
Points: 3.0
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Agency: The Kitchen at Kraft Heinz + Alison Brod Marketing + Communications / New York Client: Kraft Macaroni & Cheese Category: Brand Partnerships
Points: 3.0
Marvin Gaye 50th Anniversary
Agency: Commonwealth//McCann / Detroit Client: Motown Museum Category: Newspaper / Series
Points: 3.0
For When It's Time
Agency: Energy BBDO / Chicago + Mars Wrigley + MJZ + Final Cut Client: Mars Wrigley / Extra Gum Category: Use of Licensed Music
Points: 3.0
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Posters / Series
Points: 3.0
The Outsideologist Project
Agency: Energy BBDO / Chicago + Bayer / Whippany + Mophonics / Los Angeles + ATK Plan / Dallas Client: Claritin Category: Original Music / Song
Points: 3.0
Target the Rainbow
Agency: DDB / Chicago Client: Skittles Category: Online & Mobile Video / Pre-Roll
Points: 3.0
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago Client: Cox Communications Category: Physical Product & Mobile Integration
Points: 3.0
Millerverse
Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Target the Rainbow
Agency: DDB / Chicago Client: Mars / Skittles Category: Targeted Video / Online
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Experiential / In-Person Events
Points: 3.0
OnStar Crisis Mode
Agency: Campbell Ewald / Detroit + OnStar / Detroit Client: General Motors / OnStar Category: Use of Smart Devices & Voice Assistants
Points: 3.0
Hugs
Agency: FCB / Chicago + m ss ng p eces / New York + Picture North / Chicago + Lord + Thomas / Chicago Client: Cox Communications Category: Integrated Digital & Physical Product / Promotional
Points: 3.0
Bedtime Stories
Agency: FCB / Chicago + Lord + Thomas / Chicago + FCB/SIX / Toronto Client: Walmart Category: Craft / Use of Technology
Points: 3.0
Tropicana Toothpaste
Agency: Cramer-Krasselt / Chicago + MullenLowe PR / New York Client: Tropicana Category: Promotional Items
Points: 3.0
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago Client: City of Chicago Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Life, Scripted
Agency: Ogilvy / Chicago + Chicago International Film Festival / Chicago + Sarofsky / Chicago Client: The Chicago International Film Festival Category: Events / Stunts / Competitions / In-Person
Points: 3.0
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago Client: Hanes / Champion Category: Social Channel / Single Platform
Points: 3.0
Millerverse
Agency: DDB / Chicago Client: Miller Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Points: 3.0
Meat Tweet
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago Client: Wendy's Category: Social Post / Real-time Response
Points: 3.0
The Blue Paradox
Agency: Ogilvy / Chicago + Radical Media / Chicago + Omnicom Media Group + FleishmanHillard / London Client: SC Johnson Category: Craft / Art Direction
Points: 3.0
6ourbon 7ime
Agency: Leo Burnett / Chicago + Beam Suntory / Chicago + Starcom / Chicago + Harbor / New York Client: Beam Suntory Category: Visual Craft / Art Direction
Points: 3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Experiential / Brand Installations
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Experiential / Virtual Events
Award:
2022 Branded Entertainment Merit Award
Points:
3.0
Client:
SC Johnson / Raid
Title:
Human Bait
Category:
Brand Voice
Award:
2022 Public Relations Merit Award
Points:
3.0
Client:
Twix
Title:
Bears
Category:
Television & VOD / Short Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Wingstop
Title:
Thighstop
Category:
Brand Transformation / Repositioning
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter in the Winter
Category:
Television & VOD / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Beam Suntory
Title:
6ourbon 7ime
Category:
Craft / Art Direction
Award:
2022 Integrated Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Craft / Illustration
Award:
2022 Design Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter the Cat Series
Category:
Television & VOD / Long Form - Series
Award:
2022 Film Merit Award
Points:
3.0
Client:
Chevrolet
Title:
Walter the Cat
Category:
Online Films & Video / Long Form - Single
Award:
2022 Film Merit Award
Points:
3.0
Client:
Kraft Macaroni & Cheese
Title:
Kraft Macaroni & Cheese x Van Leeuwen Ice Cream
Category:
Brand Partnerships
Award:
2022 Brand-Side / In-House Merit Award
Points:
3.0
Client:
Motown Museum
Title:
Marvin Gaye 50th Anniversary
Category:
Newspaper / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Mars Wrigley / Extra Gum
Title:
For When It's Time
Category:
Use of Licensed Music
Award:
2022 Music & Sound Craft Merit Award
Points:
3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Posters / Series
Award:
2022 Print Merit Award
Points:
3.0
Client:
Claritin
Title:
The Outsideologist Project
Category:
Original Music / Song
Award:
2022 Music & Sound Craft Merit Award
Points:
3.0
Client:
Skittles
Title:
Target the Rainbow
Category:
Online & Mobile Video / Pre-Roll
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Hugs
Category:
Physical Product & Mobile Integration
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Interactive, Online & Mobile Merit Award
Points:
3.0
Client:
Mars / Skittles
Title:
Target the Rainbow
Category:
Targeted Video / Online
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential / In-Person Events
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
General Motors / OnStar
Title:
OnStar Crisis Mode
Category:
Use of Smart Devices & Voice Assistants
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Cox Communications
Title:
Hugs
Category:
Integrated Digital & Physical Product / Promotional
Award:
2022 IP & Products Merit Award
Points:
3.0
Client:
Walmart
Title:
Bedtime Stories
Category:
Craft / Use of Technology
Award:
2022 Direct Marketing Merit Award
Points:
3.0
Client:
Tropicana
Title:
Tropicana Toothpaste
Category:
Promotional Items
Award:
2022 Health & Wellness Merit Award
Points:
3.0
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
The Chicago International Film Festival
Title:
Life, Scripted
Category:
Events / Stunts / Competitions / In-Person
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Channel / Single Platform
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
Miller
Title:
Millerverse
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0
Client:
Wendy's
Title:
Meat Tweet
Category:
Social Post / Real-time Response
Award:
2022 Social Media Merit Award
Points:
3.0
Client:
SC Johnson
Title:
The Blue Paradox
Category:
Craft / Art Direction
Award:
2022 Experiential & Immersive Merit Award
Points:
3.0