The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
Award
Agency
Client
Title
Category
Annual ID
Come Home to The Simpsons
Agency: devilfish / London
Client: Sky One Category: Online Branded Content / Business to Consumer
Heidies
Agency: Farfar / Stockholm
Client: Diesel Category: Online Branded Content / Business to Consumer
At Home
Agency: Profero / London
Client: COI/Home Office Category: Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Audi R8
Agency: argonauten G2 GmbH / Düsseldorf
Client: Audi AG Category: New Media Innovation & Development / New Media Innovation and Development
Johnnie Walker Digital PA
Agency: Ogilvy Singapore / Singapore
Client: Diageo Category: New Media Innovation & Development / New Media Innovation and Development
Follow the White Rabbit
Agency: Profero / London
Client: MINI Category: New Media Innovation & Development / New Media Innovation and Development
Safe Happens Integrated
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Integrated Branding Campaign
Hairy-Mail
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Email Marketing / Public Service/Non-Profit/ Educational
Turtle
Agency: Leo Burnett / Sydney
Client: World Wildlife Fund Category: Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
SLOW DOWN CLIMATE CHANGE
Agency: CP PROXIMITY / Barcelona
Client: FUNDACION NATURA Category: Microsites / Public Service/Non-Profit/ Educational
Getty Images - 10 ways
Agency: Great Works / Stockholm
Client: Getty Images Category: Web Sites / Business to Consumer
Power Nap
Agency: Atmosphere BBDO / New York
Client: Fedex Category: Banners - Dynamic / Business to Consumer - Single
Blinkville
Agency: (if) Interactive Sdn. Bhd. / Kuala Lumpur
Client: DJ Blink Category: Self-Promotion / Web Sites
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation Category: Brand Gaming/Applications / Online
Pong
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Arno Category: Banners - Fixed Space / Business to Consumer - Single
Overboost
Agency: glue London / London
Client: MINI Category: Banners - Fixed Space / Business to Consumer - Single
SubLYMONal™
Agency: AKQA / London
Client: The Coca-Cola Company Category: Banners - Fixed Space / Business to Consumer - Campaign
Powerboost Banners
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Banners - Fixed Space / Business to Consumer - Campaign
Faster Always Wins
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Banners - Fixed Space / Business to Consumer - Campaign
metamorphosis
Agency: OgilvyInteractive / Madrid
Client: Telefonica Category: Banners - Fixed Space / Business to Business - Single
Hope Spreads Faster Than AIDS
Agency: AKQA / Washington
Client: The Global Fund to Fight AIDS, TB and Malaria Category: Web Sites / Public Service/Non-Profit/ Educational
SAM
Agency: ARC Worldwide Singapore / Leo Burnett / Singapore
Client: Samaritans of Singapore Category: Web Sites / Public Service/Non-Profit/ Educational
Whudafxup
Agency: Arnold / Boston
Client: American Legacy Foundation/truth Category: Web Sites / Public Service/Non-Profit/ Educational
ownyourC
Agency: Cactus Marketing Communications / Denver
Client: Colorado State Tobacco Education and Prevention Partnership, STEPP Category: Web Sites / Public Service/Non-Profit/ Educational
How Edison Are You?
Agency: Firstborn / New York
Client: Edison Innovation Foundation Category: Web Sites / Public Service/Non-Profit/ Educational
The Bridge
Agency: juxt interactive / newport beach
Client: Glue Network Category: Web Sites / Public Service/Non-Profit/ Educational
What Noise?
Agency: Kinetic Singapore / Singapore
Client: The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development Category: Web Sites / Public Service/Non-Profit/ Educational
Red out of White
Agency: Lean Mean Fighting Machine / London
Client: The Economist Category: Banners - Dynamic / Business to Consumer - Campaign
R-Class Microsite
Agency: Agency Republic / London
Client: Mercedes-Benz UK Category: Microsites / Business to Consumer
Nike Lebron IV
Agency: AKQA / San Francisco
Client: Nike Category: Microsites / Business to Consumer
The Gamekillers Obit Generator
Agency: Bartle Bogle Hegarty / New York
Client: Unilever - AXE Category: Microsites / Business to Consumer
Adobe Flash 10 Year Anniversary
Agency: BLITZ / Los Angeles
Client: Adobe Category: Microsites / Business to Consumer
The Concretes, In-Colour
Agency: BLOC / London
Client: EMI Records Category: Microsites / Business to Consumer
SoCal MINI Motoring School
Agency: Butler, Shine, Stern & Partners / Sausalito
Client: MINI Category: Microsites / Business to Consumer
Hitachi Truestories
Agency: McCann Worldgroup / Code and Theory / New york
Client: Hitachi Category: Microsites / Business to Consumer
www.iwanttoseeaghost.com
Agency: CP PROXIMITY / BARCELONA
Client: DEA PLANETA Category: Microsites / Business to Consumer
Haggar.com/Gentleman's Disagreement
Agency: Crispin Porter + Bogusky / Miami
Client: Haggar Category: Microsites / Business to Consumer
JettaReport.com
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
Gypsycabproject.com
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
VWFeatures.com/GTI Joyride
Agency: Crispin Porter + Bogusky / Miami
Client: Volkswagen Category: Microsites / Business to Consumer
Manlaws.com
Agency: Crispin Porter + Bogusky / Miami
Client: Miller Lite Category: Microsites / Business to Consumer
DraughtMaster Club featuring Beerexcuse.com
Agency: Daddy / gothenburg
Client: OBH Nordica/Carlsberg Category: Microsites / Business to Consumer
Ted Ferguson Bud Light Daredevil
Agency: Domani Studios / Brooklyn
Client: DDB Chicago Category: Microsites / Business to Consumer
The Hunt
Agency: Euro RSCG 4D / Amstelveen
Client: Volvo Cars Corporation Category: Microsites / Business to Consumer
Friends of Bright
Agency: EVB / San Francisco
Client: Orbit White Category: Microsites / Business to Consumer
Award:
2007 Interactive Bronze Pencil
Agency:
devilfish / London
Client:
Sky One
Title:
Come Home to The Simpsons
Category:
Online Branded Content / Business to Consumer
Annual ID:
07048N
Award:
2007 Interactive Bronze Pencil
Agency:
Farfar / Stockholm
Client:
Diesel
Title:
Heidies
Category:
Online Branded Content / Business to Consumer
Annual ID:
07049N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
COI/Home Office
Title:
At Home
Category:
Banners - Dynamic / Public Service/Non-Profit/ Educational - Single
Annual ID:
07016N
Award:
2007 Interactive Bronze Pencil
Agency:
argonauten G2 GmbH / Düsseldorf
Client:
Audi AG
Title:
Audi R8
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07053N
Award:
2007 Interactive Bronze Pencil
Agency:
Ogilvy Singapore / Singapore
Client:
Diageo
Title:
Johnnie Walker Digital PA
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07054N
Award:
2007 Interactive Bronze Pencil
Agency:
Profero / London
Client:
MINI
Title:
Follow the White Rabbit
Category:
New Media Innovation & Development / New Media Innovation and Development
Annual ID:
07055N
Award:
2007 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Safe Happens Integrated
Category:
Integrated Branding Campaign
Annual ID:
07063N
Award:
2007 Interactive Bronze Pencil
Agency:
JWT/ New York
Client:
JetBlue
Title:
Jet Blue Integrated
Category:
Integrated Branding Campaign
Annual ID:
07064N
Award:
2007 Interactive Bronze Pencil
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Hairy-Mail
Category:
Email Marketing / Public Service/Non-Profit/ Educational
Annual ID:
07045N
Award:
2007 Interactive Bronze Pencil
Agency:
Leo Burnett / Sydney
Client:
World Wildlife Fund
Title:
Turtle
Category:
Banners - Fixed Space / Public Service/Non-Profit/ Educational - Single
Annual ID:
07009N
Award:
2007 Interactive Bronze Pencil
Agency:
CP PROXIMITY / Barcelona
Client:
FUNDACION NATURA
Title:
SLOW DOWN CLIMATE CHANGE
Category:
Microsites / Public Service/Non-Profit/ Educational
Annual ID:
07024N
Award:
2007 Interactive Bronze Pencil
Agency:
Big Spaceship / Brooklyn
Client:
Nike
Title:
Nike Air
Category:
Web Sites / Business to Consumer
Annual ID:
07029N
Award:
2007 Interactive Bronze Pencil
Agency:
Great Works / Stockholm
Client:
Getty Images
Title:
Getty Images - 10 ways
Category:
Web Sites / Business to Consumer
Annual ID:
07030N
Award:
2007 Interactive Bronze Pencil
Agency:
Atmosphere BBDO / New York
Client:
Fedex
Title:
Power Nap
Category:
Banners - Dynamic / Business to Consumer - Single
Annual ID:
07011N
Award:
2007 Interactive Bronze Pencil
Agency:
(if) Interactive Sdn. Bhd. / Kuala Lumpur
Client:
DJ Blink
Title:
Blinkville
Category:
Self-Promotion / Web Sites
Annual ID:
07067N
Award:
2007 Interactive Bronze Pencil
Agency:
Euro RSCG 4D / Amstelveen
Client:
Volvo Cars Corporation
Title:
The Hunt
Category:
Brand Gaming/Applications / Online
Annual ID:
07038N
Award:
2007 Interactive Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Arno
Title:
Pong
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07003N
Award:
2007 Interactive Bronze Pencil
Agency:
glue London / London
Client:
MINI
Title:
Overboost
Category:
Banners - Fixed Space / Business to Consumer - Single
Annual ID:
07004N
Award:
2007 Interactive Merit Award
Agency:
AKQA / London
Client:
The Coca-Cola Company
Title:
SubLYMONal™
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07080N
Award:
2007 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Powerboost Banners
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07081N
Award:
2007 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Faster Always Wins
Category:
Banners - Fixed Space / Business to Consumer - Campaign
Annual ID:
07082N
Award:
2007 Interactive Merit Award
Agency:
OgilvyInteractive / Madrid
Client:
Telefonica
Title:
metamorphosis
Category:
Banners - Fixed Space / Business to Business - Single
Annual ID:
07083N
Award:
2007 Interactive Merit Award
Agency:
AKQA / Washington
Client:
The Global Fund to Fight AIDS, TB and Malaria
Title:
Hope Spreads Faster Than AIDS
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07183N
Award:
2007 Interactive Merit Award
Agency:
ARC Worldwide Singapore / Leo Burnett / Singapore
Client:
Samaritans of Singapore
Title:
SAM
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07184N
Award:
2007 Interactive Merit Award
Agency:
Arnold / Boston
Client:
American Legacy Foundation/truth
Title:
Whudafxup
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07185N
Award:
2007 Interactive Merit Award
Agency:
Cactus Marketing Communications / Denver
Client:
Colorado State Tobacco Education and Prevention Partnership, STEPP
Title:
ownyourC
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07186N
Award:
2007 Interactive Merit Award
Agency:
Firstborn / New York
Client:
Edison Innovation Foundation
Title:
How Edison Are You?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07187N
Award:
2007 Interactive Merit Award
Agency:
juxt interactive / newport beach
Client:
Glue Network
Title:
The Bridge
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07188N
Award:
2007 Interactive Merit Award
Agency:
Kinetic Singapore / Singapore
Client:
The Hear and Be Heard Fund Centre for Hearing Intervention & Language Development
Title:
What Noise?
Category:
Web Sites / Public Service/Non-Profit/ Educational
Annual ID:
07189N
Award:
2007 Interactive Merit Award
Agency:
Lean Mean Fighting Machine / London
Client:
The Economist
Title:
Red out of White
Category:
Banners - Dynamic / Business to Consumer - Campaign
Annual ID:
07107N
Award:
2007 Interactive Merit Award
Agency:
Rich Creative / Richmond
Client:
T2
Title:
T2 Tea
Category:
Web Sites / E-Commerce
Annual ID:
07182N
Award:
2007 Interactive Merit Award
Agency:
Agency Republic / London
Client:
Mercedes-Benz UK
Title:
R-Class Microsite
Category:
Microsites / Business to Consumer
Annual ID:
07111N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Palm
Title:
OnTreo.com
Category:
Microsites / Business to Consumer
Annual ID:
07112N
Award:
2007 Interactive Merit Award
Agency:
AKQA / San Francisco
Client:
Nike
Title:
Nike Lebron IV
Category:
Microsites / Business to Consumer
Annual ID:
07113N
Award:
2007 Interactive Merit Award
Agency:
AKQA / Washington
Client:
ESPN
Title:
X Games 12
Category:
Microsites / Business to Consumer
Annual ID:
07114N
Award:
2007 Interactive Merit Award
Agency:
Bartle Bogle Hegarty / New York
Client:
Unilever - AXE
Title:
The Gamekillers Obit Generator
Category:
Microsites / Business to Consumer
Annual ID:
07115N
Award:
2007 Interactive Merit Award
Agency:
BLITZ / Los Angeles
Client:
Adobe
Title:
Adobe Flash 10 Year Anniversary
Category:
Microsites / Business to Consumer
Annual ID:
07116N
Award:
2007 Interactive Merit Award
Agency:
BLOC / London
Client:
EMI Records
Title:
The Concretes, In-Colour
Category:
Microsites / Business to Consumer
Annual ID:
07117N
Award:
2007 Interactive Merit Award
Agency:
Butler, Shine, Stern & Partners / Sausalito
Client:
MINI
Title:
SoCal MINI Motoring School
Category:
Microsites / Business to Consumer
Annual ID:
07118N
Award:
2007 Interactive Merit Award
Agency:
McCann Worldgroup / Code and Theory / New york
Client:
Hitachi
Title:
Hitachi Truestories
Category:
Microsites / Business to Consumer
Annual ID:
07119N
Award:
2007 Interactive Merit Award
Agency:
CP PROXIMITY / BARCELONA
Client:
DEA PLANETA
Title:
www.iwanttoseeaghost.com
Category:
Microsites / Business to Consumer
Annual ID:
07120N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Haggar
Title:
Haggar.com/Gentleman's Disagreement
Category:
Microsites / Business to Consumer
Annual ID:
07121N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
JettaReport.com
Category:
Microsites / Business to Consumer
Annual ID:
07122N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
Gypsycabproject.com
Category:
Microsites / Business to Consumer
Annual ID:
07123N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Volkswagen
Title:
VWFeatures.com/GTI Joyride
Category:
Microsites / Business to Consumer
Annual ID:
07124N
Award:
2007 Interactive Merit Award
Agency:
Crispin Porter + Bogusky / Miami
Client:
Miller Lite
Title:
Manlaws.com
Category:
Microsites / Business to Consumer
Annual ID:
07125N
Award:
2007 Interactive Merit Award
Agency:
Daddy / gothenburg
Client:
OBH Nordica/Carlsberg
Title:
DraughtMaster Club featuring Beerexcuse.com
Category:
Microsites / Business to Consumer
Annual ID:
07126N
Award:
2007 Interactive Merit Award
Agency:
Domani Studios / Brooklyn
Client:
DDB Chicago
Title:
Ted Ferguson Bud Light Daredevil
Category:
Microsites / Business to Consumer
Annual ID:
07127N
Award:
2007 Interactive Merit Award
Agency:
Euro RSCG 4D / Amstelveen
Client:
Volvo Cars Corporation
Title:
The Hunt
Category:
Microsites / Business to Consumer
Annual ID:
07128N
Award:
2007 Interactive Merit Award
Agency:
EVB / San Francisco
Client:
Orbit White
Title:
Friends of Bright
Category:
Microsites / Business to Consumer
Annual ID:
07129N