The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
The brief was to launch the new generation of MINIs online as part of an overall campaign. November is a tricky month to launch a car, and the challenge was to ensure that the audience understand the key product differences between the new model and the current ñ whilst delivering a strong brand building solution.
ëBoostí uses cutting edge interactive video to again give immensely satisfying interaction whilst also using the characters acting to create something incredibly funny.
ëBoostí uses cutting edge interactive video to again give immensely satisfying interaction whilst also using the characters acting to create something incredibly funny.
2007 Awards
Total Points: 10
Bronze Pencil
Credits
Production Company
Upset TV
Art Director
Simon Lloyd
Christine Tuner
Group Creative Director
Seb Royce
Designer
Leon Ostle
Matt Verity
Writer
Simon Lloyd
Christine Turner
Content Strategist
Miranda Ross
Digital Artist / Multimedia
Simon Cam
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