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About the Work
FlocafÈ
Each branch of FlocafÈ, a leading chain of coffee bars across Greece and
Cyprus, is a place where locals meet to socialise. The brief was to create
an identity to reflect this local individuality as opposed to a national,
cold and distant corporation as well as to capture the passion that the
mediterraneans have for coffee and evoking associated flavours.
Solution
HGV began by designing a new logotype with a letterform featuring a stirring
swirl. Evoking the appetite appeal of coffee, this swirl became the basis of
a bespoke FlocafÈ typeface. Words containing the FlocafÈ swirling ëoí within
the bespoke typeface were created to recall the logotype and also to
reinforce the brand.
Each branch of FlocafÈ, a leading chain of coffee bars across Greece and
Cyprus, is a place where locals meet to socialise. The brief was to create
an identity to reflect this local individuality as opposed to a national,
cold and distant corporation as well as to capture the passion that the
mediterraneans have for coffee and evoking associated flavours.
Solution
HGV began by designing a new logotype with a letterform featuring a stirring
swirl. Evoking the appetite appeal of coffee, this swirl became the basis of
a bespoke FlocafÈ typeface. Words containing the FlocafÈ swirling ëoí within
the bespoke typeface were created to recall the logotype and also to
reinforce the brand.
2007 Awards
Total Points: 5
Merit
Credits
Art Director
Jim Stump
Creative Director
Gavin Gordon-Rodgers
Gemma Butler
Programmer
Adam Roberston
Writer
Ben Harris
Digital Artist / Multimedia
Odin Church
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