The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
About the Work
UpperCrust is an upscale, natural organic food Company that makes and sells high quality, homemade foods. Theyíre proud of the goodness that goes into all of their products, and with the pre-made foods, Uppercrust gave even the busiest of momís an easy way to have their kitchen smell like theyíd been baking all day-with minimal effort.
The problem was, their packaging didnít measure up to this quality and gooness. Knockís recipe for success was to create an identity with rich elegant colors combined with a smart, friendly voice. The delight started the minute the package came off the shelf with names like Turn that Frownie Upside Downie Brownie, and MaryAnn and Ginger Cookies. KNOCKís good taste has allowed Uppercrust to expand their presence and shelf space dramatically in grocery stores, with plans for further distribution down the road.
The problem was, their packaging didnít measure up to this quality and gooness. Knockís recipe for success was to create an identity with rich elegant colors combined with a smart, friendly voice. The delight started the minute the package came off the shelf with names like Turn that Frownie Upside Downie Brownie, and MaryAnn and Ginger Cookies. KNOCKís good taste has allowed Uppercrust to expand their presence and shelf space dramatically in grocery stores, with plans for further distribution down the road.
2007 Awards
Total Points: 5
Merit
Credits
Production Company
Villains
Art Director
Rahul Panchal
Geordie Stephens
Franklin Tipton
Creative Director
Alex Bogusky
Paul Keister
Bill Wright
Jeff Benjamin
Programmer
Luis Santi (Flash Developer)
Dave Kraftsow (Falsh Developer)
Teguh Mualim (Flash Developer)
Aaron Smith (Flash Developer)
Jordi Ortega (Sr. Design Technologist)
Scott Prindle (Technical Director)
Rick Valdez (Technical Producer)
Matt Walsh (Interaction Director)
Digital Artist / Multimedia
James Martis
Paul Johnson
Thomas Rodgers
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