The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Beer
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Goodby, Silverstein & Partners Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Happy Wrapping
Agency: Happy F&B / Gothenburg
Client: Happy F&B Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
What's your Story
Agency: King James / Cape Town
Client: King James Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Blocky
Agency: Opolis Design / Tigard
Client: Opolis Design Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Graffititherapy
Agency: Paprika / Montreal
Client: Paprika Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Water glass
Agency: The Old Shanghai Firecracker Factory / johannesburg
Client: The Old Shanghai Firecracker Factory Category: Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Get undressd
Agency: Jung von Matt, Zurich / Zürich
Client: Prostate Cancer Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Windows
Agency: JWT Caracas / Caracas
Client: Amnesty International Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Check Your Neck
Agency: Lowe New York / New York
Client: Light of Life Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Fashion Victims
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited - Sanctuary Asia Category: Public Service/Political Print / Newspaper or Magazine - Campaign
"Women's Rights" Campaign
Agency: Ogilvy Frankfurt / Frankfurt
Client: Action Group for World Solidarity Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Stop/Traffic Light/Roadworks/Cliff
Agency: Saatchi & Saatchi / Petaling Jaya
Client: Guinness Anchor Berhad Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Cu Chi Tunnels Museum
Agency: Saatchi & Saatchi Thailand / Bangkok
Client: Lua Viet Tours Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Dictators Cake Fight
Agency: Scholz & Friends / Berlin
Client: Internationale Gesellschaft für Menschenrechte Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Patrick, Maria, Roy
Agency: Young & Rubicam / New York
Client: National Disaster Search Dog Foundation Category: Public Service/Political Print / Newspaper or Magazine - Campaign
Newspaper Burrito
Agency: Cossette / Toronto
Client: McDonald's Category: Consumer Newspaper / Full Page or Spread - Single
Table
Agency: Euro RSCG Worldwide / New York
Client: Reckitt Benckiser/Old English Category: Consumer Newspaper / Full Page or Spread - Single
Condominium
Agency: Leo Burnett / Bangkok
Client: Fire - Engine Imperial Co., Ltd. Category: Consumer Newspaper / Full Page or Spread - Single
Kitchen
Agency: Leo Burnett India / Mumbai
Client: Bajaj Electricals Pvt Ltd Category: Consumer Newspaper / Full Page or Spread - Single
Menstrual Robot
Agency: Ogilvy & Mather Singapore / Singapore
Client: GSK Category: Consumer Newspaper / Full Page or Spread - Single
Brain
Agency: Ogilvy & Mather Singapore / Singapore
Client: FHM Singapore Category: Consumer Newspaper / Full Page or Spread - Single
R32 Ball
Agency: Ogilvy Cape Town / Cape Town
Client: Volkswagen Golf Category: Consumer Newspaper / Full Page or Spread - Single
Stock Index
Agency: PUBLICIS NY / NY
Client: P&G / Pepto-Bismol Category: Consumer Newspaper / Full Page or Spread - Single
Show Friends
Agency: RKCR/ Y&R / London
Client: Land Rover Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.White'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Blue'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Mr.Brown'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: ESPN Category: Consumer Newspaper / Full Page or Spread - Single
'Street'
Agency: Saatchi & Saatchi Singapore / Singapore
Client: E.U.T Marketing Category: Consumer Newspaper / Full Page or Spread - Single
Wallace in Alexander McQueen & Gromit in Paul Smith
Agency: DDB / London
Client: Harvey Nichols Category: Consumer Newspaper / Full Page or Spread - Single
Critter Quest
Agency: bbdowest / california
Client: San Francisco Zoo Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Interactive Mega Gallery
Agency: GT INC. / Tokyo
Client: Sony Marketing iJapanj Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
If Walls Could Talk
Agency: TBWA\Chiat\Day, Inc. / New York
Client: Jameson Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jay-Z "Brooklyn (Go Hard)"
Agency: Modernista! / Boston
Client: (RED)Wire Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Jumpland
Agency: Dentsu Inc. / Tokyo
Client: SHUEISHA Inc. Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Mix & Mash
Agency: Make Studios / Singapore
Client: Samsung Mobile Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Shadow Golf Wall
Agency: Fallon Worldwide / Minneapolis
Client: Travelers Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Ultimate Local
Agency: BBH / New York
Client: NYC & Company Category: Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
New Year's Eve, Economy, Marathons
Agency: Saatchi & Saatchi New York / New York
Client: Stuffit Category: Consumer Radio / Campaign
Cut
Agency: Y&R Germany / Frankfurt am Main
Client: Wuesthof (Kitchen knives) Category: Consumer Radio / Campaign
Absolut Mango
Agency: Gringo / Sao Paulo
Client: Absolut Vodka Category: Microsites / Product-Specific Subsites
AXE CHOCOMAN HUNTER
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
AXE WAKE-UP SERVICE INC.
Agency: Bascule Inc. / Minato-ku, Tokyo
Client: Unilever Japan K.K. Category: Microsites / Product-Specific Subsites
Beatbox
Agency: Forsman & Bodenfors / Gothenburg
Client: Tele2 Category: Microsites / Product-Specific Subsites
BreakingBad.com
Agency: mono / minneapolis
Client: AMCTV Category: Microsites / Product-Specific Subsites
Coke Zero Game
Agency: North Kingdom / Skelleftea
Client: Coca-Cola Germany Category: Microsites / Product-Specific Subsites
Discover Your Epsonality
Agency: Big Spaceship / Brooklyn
Client: Epson Category: Microsites / Product-Specific Subsites
DISCOVER YOUR KITCHEN FROM Z TO A
Agency: Grimm Gallun Holtappels / Hamburg
Client: IKEA Category: Microsites / Product-Specific Subsites
DRY IN MOTION
Agency: Projector inc. / Tokyo
Client: UNIQLO Category: Microsites / Product-Specific Subsites
Hyundai Genesis
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Hyundai Category: Microsites / Product-Specific Subsites
Paint that shit gold
Agency: Colle + McVoy / Minneapolis
Client: Atmosphere/Rhymsayers Category: Microsites / Product-Specific Subsites
Award:
2009 Design Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Goodby, Silverstein & Partners
Title:
Beer
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09180D
Award:
2009 Design Merit Award
Agency:
Happy F&B / Gothenburg
Client:
Happy F&B
Title:
Happy Wrapping
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09181D
Award:
2009 Design Merit Award
Agency:
King James / Cape Town
Client:
King James
Title:
What's your Story
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09182D
Award:
2009 Design Merit Award
Agency:
Opolis Design / Tigard
Client:
Opolis Design
Title:
Blocky
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09183D
Award:
2009 Design Merit Award
Agency:
Paprika / Montreal
Client:
Paprika
Title:
Graffititherapy
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09184D
Award:
2009 Design Merit Award
Agency:
The Old Shanghai Firecracker Factory / johannesburg
Client:
The Old Shanghai Firecracker Factory
Title:
Water glass
Category:
Collateral Design / Self-promotion (Agencies or individuals creating work promoting themselves)
Annual ID:
09185D
Award:
2009 Advertising Merit Award
Agency:
Jung von Matt, Zurich / Zürich
Client:
Prostate Cancer Foundation
Title:
Get undressd
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09264A
Award:
2009 Advertising Merit Award
Agency:
JWT Caracas / Caracas
Client:
Amnesty International
Title:
Windows
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09265A
Award:
2009 Advertising Merit Award
Agency:
Lowe New York / New York
Client:
Light of Life
Title:
Check Your Neck
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09266A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited - Sanctuary Asia
Title:
Fashion Victims
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09267A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
Action Group for World Solidarity
Title:
"Women's Rights" Campaign
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09268A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi / Petaling Jaya
Client:
Guinness Anchor Berhad
Title:
Stop/Traffic Light/Roadworks/Cliff
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09269A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Thailand / Bangkok
Client:
Lua Viet Tours
Title:
Cu Chi Tunnels Museum
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09270A
Award:
2009 Advertising Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Internationale Gesellschaft für Menschenrechte
Title:
Dictators Cake Fight
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09271A
Award:
2009 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
National Disaster Search Dog Foundation
Title:
Patrick, Maria, Roy
Category:
Public Service/Political Print / Newspaper or Magazine - Campaign
Annual ID:
09272A
Award:
2009 Advertising Merit Award
Agency:
Cossette / Toronto
Client:
McDonald's
Title:
Newspaper Burrito
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09084A
Award:
2009 Advertising Merit Award
Agency:
Euro RSCG Worldwide / New York
Client:
Reckitt Benckiser/Old English
Title:
Table
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09085A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett / Bangkok
Client:
Fire - Engine Imperial Co., Ltd.
Title:
Condominium
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09086A
Award:
2009 Advertising Merit Award
Agency:
Leo Burnett India / Mumbai
Client:
Bajaj Electricals Pvt Ltd
Title:
Kitchen
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09087A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
GSK
Title:
Menstrual Robot
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09088A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy & Mather Singapore / Singapore
Client:
FHM Singapore
Title:
Brain
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09089A
Award:
2009 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Volkswagen Golf
Title:
R32 Ball
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09090A
Award:
2009 Advertising Merit Award
Agency:
PUBLICIS NY / NY
Client:
P&G / Pepto-Bismol
Title:
Stock Index
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09091A
Award:
2009 Advertising Merit Award
Agency:
RKCR/ Y&R / London
Client:
Land Rover
Title:
Show Friends
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09092A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.White'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09093A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Blue'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09094A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
ESPN
Title:
'Mr.Brown'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09095A
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi Singapore / Singapore
Client:
E.U.T Marketing
Title:
'Street'
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09096A
Award:
2009 Advertising Merit Award
Agency:
DDB / London
Client:
Harvey Nichols
Title:
Wallace in Alexander McQueen & Gromit in Paul Smith
Category:
Consumer Newspaper / Full Page or Spread - Single
Annual ID:
09097A
Award:
2009 Interactive Merit Award
Agency:
bbdowest / california
Client:
San Francisco Zoo
Title:
Critter Quest
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09231N
Award:
2009 Interactive Merit Award
Agency:
GT INC. / Tokyo
Client:
Sony Marketing iJapanj Inc.
Title:
Interactive Mega Gallery
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09232N
Award:
2009 Interactive Merit Award
Agency:
TBWA\Chiat\Day, Inc. / New York
Client:
Jameson
Title:
If Walls Could Talk
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09233N
Award:
2009 Interactive Merit Award
Agency:
Modernista! / Boston
Client:
(RED)Wire
Title:
Jay-Z "Brooklyn (Go Hard)"
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09234N
Award:
2009 Interactive Merit Award
Agency:
Dentsu Inc. / Tokyo
Client:
SHUEISHA Inc.
Title:
Jumpland
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09235N
Award:
2009 Interactive Merit Award
Agency:
Make Studios / Singapore
Client:
Samsung Mobile
Title:
Mix & Mash
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09236N
Award:
2009 Interactive Merit Award
Agency:
Fallon Worldwide / Minneapolis
Client:
Travelers
Title:
Shadow Golf Wall
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09237N
Award:
2009 Interactive Merit Award
Agency:
BBH / New York
Client:
NYC & Company
Title:
Ultimate Local
Category:
Other Interactive Digital Media / Other Interactive Digital Media - Single or Campaign
Annual ID:
09238N
Award:
2009 Advertising Merit Award
Agency:
Saatchi & Saatchi New York / New York
Client:
Stuffit
Title:
New Year's Eve, Economy, Marathons
Category:
Consumer Radio / Campaign
Annual ID:
09330R
Award:
2009 Advertising Merit Award
Agency:
Y&R Germany / Frankfurt am Main
Client:
Wuesthof (Kitchen knives)
Title:
Cut
Category:
Consumer Radio / Campaign
Annual ID:
09331R
Award:
2009 Interactive Merit Award
Agency:
Gringo / Sao Paulo
Client:
Absolut Vodka
Title:
Absolut Mango
Category:
Microsites / Product-Specific Subsites
Annual ID:
09137N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE CHOCOMAN HUNTER
Category:
Microsites / Product-Specific Subsites
Annual ID:
09138N
Award:
2009 Interactive Merit Award
Agency:
Bascule Inc. / Minato-ku, Tokyo
Client:
Unilever Japan K.K.
Title:
AXE WAKE-UP SERVICE INC.
Category:
Microsites / Product-Specific Subsites
Annual ID:
09139N
Award:
2009 Interactive Merit Award
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Tele2
Title:
Beatbox
Category:
Microsites / Product-Specific Subsites
Annual ID:
09140N
Award:
2009 Interactive Merit Award
Agency:
mono / minneapolis
Client:
AMCTV
Title:
BreakingBad.com
Category:
Microsites / Product-Specific Subsites
Annual ID:
09141N
Award:
2009 Interactive Merit Award
Agency:
North Kingdom / Skelleftea
Client:
Coca-Cola Germany
Title:
Coke Zero Game
Category:
Microsites / Product-Specific Subsites
Annual ID:
09142N
Award:
2009 Interactive Merit Award
Agency:
Big Spaceship / Brooklyn
Client:
Epson
Title:
Discover Your Epsonality
Category:
Microsites / Product-Specific Subsites
Annual ID:
09143N
Award:
2009 Interactive Merit Award
Agency:
Grimm Gallun Holtappels / Hamburg
Client:
IKEA
Title:
DISCOVER YOUR KITCHEN FROM Z TO A
Category:
Microsites / Product-Specific Subsites
Annual ID:
09144N
Award:
2009 Interactive Merit Award
Agency:
Projector inc. / Tokyo
Client:
UNIQLO
Title:
DRY IN MOTION
Category:
Microsites / Product-Specific Subsites
Annual ID:
09145N
Award:
2009 Interactive Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Hyundai
Title:
Hyundai Genesis
Category:
Microsites / Product-Specific Subsites
Annual ID:
09146N
Award:
2009 Interactive Merit Award
Agency:
Colle + McVoy / Minneapolis
Client:
Atmosphere/Rhymsayers
Title:
Paint that shit gold
Category:
Microsites / Product-Specific Subsites
Annual ID:
09147N
