The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
About the Work
To support the upcoming launch of AMCís new series, Breaking Bad, we set out to create a completely new interactive experience that would intrigue viewers and build buzz and anticipation of the premier.
Rather than show a classic trailer like most show or movie premieres, we created an interactive trailer that actually reacts to your clicks. The more you interact, as well as how you interact dictates what facets of this teaser site you are shown for the AMC series. Clicks greatly affect the experience. Part interactive trailer, part dream sequence, part moral dilemma, the site, like the show, leaves you with more questions than answers.
Rather than show a classic trailer like most show or movie premieres, we created an interactive trailer that actually reacts to your clicks. The more you interact, as well as how you interact dictates what facets of this teaser site you are shown for the AMC series. Clicks greatly affect the experience. Part interactive trailer, part dream sequence, part moral dilemma, the site, like the show, leaves you with more questions than answers.
2009 Awards
Total Points: 5
Merit
Credits
Related Awards
