The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
You Have To Be In Advertising To Enter
Agency: Cossette / Toronto
Client: National Advertising Awards Category: Online Films And Video / Self-Promotion - Campaign
Yellow Chocolate
Agency: Colenso BBDO / Auckland
Client: Yellow Pages Ltd Category: Innovation in Advertising / Campaign
Baby Carrots
Agency: Crispin Porter + Bogusky / Boulder
Client: Bolthouse Farms Category: Innovation in Advertising / Campaign
You Know You Love It
Agency: Crispin Porter + Bogusky / Boulder
Client: Kraft Category: Innovation in Advertising / Campaign
Through Someone Elses Eyes
Agency: DDB Group New Zealand / Auckland
Client: SKY Television Category: Innovation in Advertising / Campaign
Weekday Tickets
Agency: DDB Stockholm / Stockholm
Client: Royal Opera in Stockholm Category: Innovation in Advertising / Campaign
PEACE SHADOW, RECREATING NUKES MEMORIES
Agency: HAKUHODO Inc / Minato-ku
Client: HIROSHIMA PEACE MEMORIAL MUSEUM Category: Innovation in Advertising / Campaign
James Ready Fall Billboard Campaign
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
James Ready Coupon Billboard
Agency: Leo Burnett, Toronto / Toronto
Client: James Ready Category: Innovation in Advertising / Campaign
Christmas Bargains
Agency: Lowe Brindfors / Stockholm
Client: Save the Children Sweden Category: Innovation in Advertising / Campaign
Disposable Forest Integrated Campaign
Agency: Ogilvy Beijing / Beijing
Client: Greenpeace Category: Innovation in Advertising / Campaign
adidas SKYCOMIC
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: adidas Japan K.K. Category: Innovation in Advertising / Campaign
The Warden Sixteen
Agency: TBWA\Vancouver / Vancouver
Client: Vancouver International Film Festival Category: Innovation in Advertising / Campaign
Human Rights
Agency: walker / zurich
Client: Amnesty International Category: Innovation in Advertising / Campaign
Slim Chin Gaming experience
Agency: 180 Amsterdam / Amsterdam
Client: adidas Category: Gaming / Online gaming
Oreo Dunking Fun Challenge
Agency: AKQA Shanghai / Shanghai
Client: KRAFT Foods Category: Gaming / Online gaming
Take on the Machine AR Game
Agency: ATTIK / San Francisco
Client: Scion Category: Gaming / Online gaming
Foursome Trivia Challenge
Agency: DIGITAS, NY / New York
Client: American Express Category: Gaming / Online gaming
Battle of the Cheetos
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Frito-Lay Category: Gaming / Online gaming
Scirocco Cup AR Challenge
Agency: Ogilvy Beijing / Beijing
Client: Volkswagen Category: Gaming / Online gaming
Copy on Campaign - Motif: Prism
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Fevi Kwik
Agency: Ogilvy Hong Kong / Hong Kong
Client: Pidilite Industries Limited Category: Collateral Design / Posters - Single
Psycho
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
watary
Agency: DENTSU INC. / Tokyo
Client: Victor Entertainment, Inc. Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Road Crossing
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Wizard of OZ
Agency: Team Detroit - Pulse / Dearborn
Client: Detroit Symphony Orchestra Category: Collateral Design / Posters - Single
iPad Book Poster
Agency: Apple / Cupertino
Client: Apple Category: Collateral Design / Posters - Single
Copy on Campaign - Motif: Aircraft
Agency: Ogilvy Frankfurt / Frankfurt
Client: RollingStone Magazine Category: Collateral Design / Posters - Single
Confetti
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Makati Shangrila Category: Collateral Design / Posters - Single
Ohara Piano School
Agency: E.Co.,Ltd. / Tokyo
Client: Ohara Piano School Category: Collateral Design / Posters - Single
WA FABRIC COLLECTION 2011
Agency: 702 Design Works Inc. / Tokyo
Client: WA LTD. Category: Collateral Design / Posters - Single
Marble
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: 3M Category: Collateral Design / Posters - Single
Tamiya Business Card
Agency: Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client: Siam Tamiya Category: Corporate Identity / Single
Punch name Card Set
Agency: Leo Burnett / Hong Kong
Client: Hong Kong Acupuncturists Association Ltd. Category: Corporate Identity / Single
Periodic Table
Agency: The Catalyst Agency / Singapore
Client: The Catalyst Agency Category: Corporate Identity / Single
SPIROGRAPH SCALE
Agency: Leo Burnett / New Delhi
Client: IILM Design School Category: Corporate Identity / Single
Goertz 17 Shoelace Box
Agency: kempertrautmann gmbh / Hamburg
Client: Goertz 17 GmbH Category: Corporate Identity / Single
Burn Energy Drink
Agency: Publicis Mojo / Millers Point
Client: The Coca-Cola Company Category: Online Films And Video / Long Form - Series/Episodes
\'\'NEVER SAY NO TO PANDA\'\'
Agency: ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client: ARAB DAIRY Category: Consumer Television / Commercials of var. length - Campaign
Bundy Millers
Agency: Leo Burnett / Millers Point
Client: Diageo Australia Category: Consumer Television / Commercials of var. length - Campaign
Odor Blocker
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / Commercials of var. length - Campaign
WHO KILLED DEON
Agency: Abbott Mead Vickers BBDO / London
Client: THE LONDON METROPOLITAN POLICE Category: Branded Content / Single
Birth of a Spartan
Agency: agencytwofifteen / San Francisco
Client: Microsoft Xbox Category: Branded Content / Single
KIN Journey - Visit 1
Agency: agencytwofifteen / San Francisco
Client: Microsoft Category: Branded Content / Single
Save as WWF
Agency: Jung von Matt AG / Hamburg
Client: WWF Deutschland Category: Branded Content / Single
Target Kaleidoscopic Fashion Spectacular
Agency: Mother / New York
Client: Target Category: Branded Content / Single
Ride
Agency: Publicis Mojo / Walsh Bay
Client: The Coca-Cola Company Category: Branded Content / Single
SKY football opera
Agency: Serviceplan Gruppe GmbH & Co. KG / Munich
Client: Sky Deutschland Fernsehen GmbH & Co. KG Category: Branded Content / Single
Award:
2011 Interactive Merit Award
Agency:
Cossette / Toronto
Client:
National Advertising Awards
Title:
You Have To Be In Advertising To Enter
Category:
Online Films And Video / Self-Promotion - Campaign
Annual ID:
11279N
Award:
2011 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Yellow Pages Ltd
Title:
Yellow Chocolate
Category:
Innovation in Advertising / Campaign
Annual ID:
11446G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Bolthouse Farms
Title:
Baby Carrots
Category:
Innovation in Advertising / Campaign
Annual ID:
11447G
Award:
2011 Advertising Merit Award
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Kraft
Title:
You Know You Love It
Category:
Innovation in Advertising / Campaign
Annual ID:
11448G
Award:
2011 Advertising Merit Award
Agency:
DDB Group New Zealand / Auckland
Client:
SKY Television
Title:
Through Someone Elses Eyes
Category:
Innovation in Advertising / Campaign
Annual ID:
11449G
Award:
2011 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
Royal Opera in Stockholm
Title:
Weekday Tickets
Category:
Innovation in Advertising / Campaign
Annual ID:
11450G
Award:
2011 Advertising Merit Award
Agency:
HAKUHODO Inc / Minato-ku
Client:
HIROSHIMA PEACE MEMORIAL MUSEUM
Title:
PEACE SHADOW, RECREATING NUKES MEMORIES
Category:
Innovation in Advertising / Campaign
Annual ID:
11451G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Fall Billboard Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
11452G
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett, Toronto / Toronto
Client:
James Ready
Title:
James Ready Coupon Billboard
Category:
Innovation in Advertising / Campaign
Annual ID:
11453G
Award:
2011 Advertising Merit Award
Agency:
Lowe Brindfors / Stockholm
Client:
Save the Children Sweden
Title:
Christmas Bargains
Category:
Innovation in Advertising / Campaign
Annual ID:
11454G
Award:
2011 Advertising Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Greenpeace
Title:
Disposable Forest Integrated Campaign
Category:
Innovation in Advertising / Campaign
Annual ID:
11455G
Award:
2011 Advertising Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
adidas Japan K.K.
Title:
adidas SKYCOMIC
Category:
Innovation in Advertising / Campaign
Annual ID:
11456G
Award:
2011 Advertising Merit Award
Agency:
TBWA\Vancouver / Vancouver
Client:
Vancouver International Film Festival
Title:
The Warden Sixteen
Category:
Innovation in Advertising / Campaign
Annual ID:
11457G
Award:
2011 Advertising Merit Award
Agency:
walker / zurich
Client:
Amnesty International
Title:
Human Rights
Category:
Innovation in Advertising / Campaign
Annual ID:
11458G
Award:
2011 Branded Entertainment Merit Award
Agency:
180 Amsterdam / Amsterdam
Client:
adidas
Title:
Slim Chin Gaming experience
Category:
Gaming / Online gaming
Annual ID:
11045E
Award:
2011 Branded Entertainment Merit Award
Agency:
AKQA Shanghai / Shanghai
Client:
KRAFT Foods
Title:
Oreo Dunking Fun Challenge
Category:
Gaming / Online gaming
Annual ID:
11046E
Award:
2011 Branded Entertainment Merit Award
Agency:
ATTIK / San Francisco
Client:
Scion
Title:
Take on the Machine AR Game
Category:
Gaming / Online gaming
Annual ID:
11047E
Award:
2011 Branded Entertainment Merit Award
Agency:
DIGITAS, NY / New York
Client:
American Express
Title:
Foursome Trivia Challenge
Category:
Gaming / Online gaming
Annual ID:
11048E
Award:
2011 Branded Entertainment Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Frito-Lay
Title:
Battle of the Cheetos
Category:
Gaming / Online gaming
Annual ID:
11049E
Award:
2011 Branded Entertainment Merit Award
Agency:
Ogilvy Beijing / Beijing
Client:
Volkswagen
Title:
Scirocco Cup AR Challenge
Category:
Gaming / Online gaming
Annual ID:
11050E
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Prism
Category:
Collateral Design / Posters - Single
Annual ID:
11139D
Award:
2011 Design Merit Award
Agency:
Ogilvy Hong Kong / Hong Kong
Client:
Pidilite Industries Limited
Title:
Fevi Kwik
Category:
Collateral Design / Posters - Single
Annual ID:
11140D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Psycho
Category:
Collateral Design / Posters - Single
Annual ID:
11141D
Award:
2011 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Victor Entertainment, Inc.
Title:
watary
Category:
Collateral Design / Posters - Single
Annual ID:
11142D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Road Crossing
Category:
Collateral Design / Posters - Single
Annual ID:
11143D
Award:
2011 Design Merit Award
Agency:
Team Detroit - Pulse / Dearborn
Client:
Detroit Symphony Orchestra
Title:
Wizard of OZ
Category:
Collateral Design / Posters - Single
Annual ID:
11144D
Award:
2011 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
iPad Book Poster
Category:
Collateral Design / Posters - Single
Annual ID:
11145D
Award:
2011 Design Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
RollingStone Magazine
Title:
Copy on Campaign - Motif: Aircraft
Category:
Collateral Design / Posters - Single
Annual ID:
11146D
Award:
2011 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Makati Shangrila
Title:
Confetti
Category:
Collateral Design / Posters - Single
Annual ID:
11147D
Award:
2011 Design Merit Award
Agency:
E.Co.,Ltd. / Tokyo
Client:
Ohara Piano School
Title:
Ohara Piano School
Category:
Collateral Design / Posters - Single
Annual ID:
11148D
Award:
2011 Design Merit Award
Agency:
702 Design Works Inc. / Tokyo
Client:
WA LTD.
Title:
WA FABRIC COLLECTION 2011
Category:
Collateral Design / Posters - Single
Annual ID:
11149D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
3M
Title:
Marble
Category:
Collateral Design / Posters - Single
Annual ID:
11150D
Award:
2011 Design Merit Award
Agency:
Creative Juice Bangkok (TBWA Thailand) / Bangkok
Client:
Siam Tamiya
Title:
Tamiya Business Card
Category:
Corporate Identity / Single
Annual ID:
11098D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / Hong Kong
Client:
Hong Kong Acupuncturists Association Ltd.
Title:
Punch name Card Set
Category:
Corporate Identity / Single
Annual ID:
11099D
Award:
2011 Design Merit Award
Agency:
The Catalyst Agency / Singapore
Client:
The Catalyst Agency
Title:
Periodic Table
Category:
Corporate Identity / Single
Annual ID:
11100D
Award:
2011 Design Merit Award
Agency:
Leo Burnett / New Delhi
Client:
IILM Design School
Title:
SPIROGRAPH SCALE
Category:
Corporate Identity / Single
Annual ID:
11101D
Award:
2011 Design Merit Award
Agency:
kempertrautmann gmbh / Hamburg
Client:
Goertz 17 GmbH
Title:
Goertz 17 Shoelace Box
Category:
Corporate Identity / Single
Annual ID:
11102D
Award:
2011 Interactive Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
The Coca-Cola Company
Title:
Burn Energy Drink
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
11274N
Award:
2011 Advertising Merit Award
Agency:
ADVANTAGE MARKETING & ADVERTISING / CAIRO
Client:
ARAB DAIRY
Title:
\'\'NEVER SAY NO TO PANDA\'\'
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11378T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Millers Point
Client:
Diageo Australia
Title:
Bundy Millers
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11379T
Award:
2011 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Odor Blocker
Category:
Consumer Television / Commercials of var. length - Campaign
Annual ID:
11380T
Award:
2011 Advertising Merit Award
Agency:
Abbott Mead Vickers BBDO / London
Client:
THE LONDON METROPOLITAN POLICE
Title:
WHO KILLED DEON
Category:
Branded Content / Single
Annual ID:
11397T
Award:
2011 Advertising Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft Xbox
Title:
Birth of a Spartan
Category:
Branded Content / Single
Annual ID:
11398T
Award:
2011 Advertising Merit Award
Agency:
agencytwofifteen / San Francisco
Client:
Microsoft
Title:
KIN Journey - Visit 1
Category:
Branded Content / Single
Annual ID:
11399T
Award:
2011 Advertising Merit Award
Agency:
Grey / New York
Client:
Canon
Title:
Beyond The Still
Category:
Branded Content / Single
Annual ID:
11400T
Award:
2011 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
WWF Deutschland
Title:
Save as WWF
Category:
Branded Content / Single
Annual ID:
11401T
Award:
2011 Advertising Merit Award
Agency:
Leo Burnett / Melbourne
Client:
Scope
Title:
See The Person
Category:
Branded Content / Single
Annual ID:
11402T
Award:
2011 Advertising Merit Award
Agency:
Mother / New York
Client:
Target
Title:
Target Kaleidoscopic Fashion Spectacular
Category:
Branded Content / Single
Annual ID:
11403T
Award:
2011 Advertising Merit Award
Agency:
Publicis Mojo / Walsh Bay
Client:
The Coca-Cola Company
Title:
Ride
Category:
Branded Content / Single
Annual ID:
11404T
Award:
2011 Advertising Merit Award
Agency:
Serviceplan Gruppe GmbH & Co. KG / Munich
Client:
Sky Deutschland Fernsehen GmbH & Co. KG
Title:
SKY football opera
Category:
Branded Content / Single
Annual ID:
11405T
