Challenge
Fevi Kwik instant adhesive operates in a cluttered category, where there are many cheaper, inferior alternatives. We needed to convey the key product advantage to consumers ?V that with Fevi Kwik instant really does means instant.

Solution
We created a poster campaign that portrays Fevi Kwik as the magic bullet that bonds in the blink of an eye. The poster featured a freeze frame montage of a shattered Chinese vase reassembling in a matter of milliseconds ?V thanks to Fevi Kwik.

Results
The eye-catching posters attracted a lot of attention in retail outlets and ensured that Fevi Kwik was top of mind when consumers made their purchase.