The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Social Pump Up
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / 60 Second - Single
Google Chrome: The Johnny Cash Project
Agency: Google Creative Lab and @radical.media / New York
Client: Google Category: Consumer Television / 60 Second - Single
Bright Idea
Agency: AlmapBBDO / São Paulo
Client: GE Category: Consumer Television / 60 Second - Single
Letter
Agency: Badillo Nazca S&S / San Juan
Client: Toyota de PR Category: Consumer Television / 60 Second - Single
Big Day
Agency: BBH LONDON / London
Client: Weetabix Category: Consumer Television / 60 Second - Single
The Last Dictator Standing
Agency: Black River FC / Johannesburg
Client: Nando's South Africa Category: Consumer Television / 60 Second - Single
60 Things in 60 Seconds
Agency: DDB / Auckland
Client: SKY Television Category: Consumer Television / 60 Second - Single
Victor
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / 60 Second - Single
The Bark Side
Agency: Deutsch / Los Angeles
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Colon 101
Agency: Euro RSCG Israel / Tel Aviv
Client: Reckitt Benckiser Category: Consumer Television / 60 Second - Single
Then and Now
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
My Dad's Car
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Chevrolet Category: Consumer Television / 60 Second - Single
One Hitter
Agency: The Brooklyn Brothers / New York
Client: New Era Category: Consumer Television / 60 Second - Single
Urn
Agency: JWT New York / New York
Client: Kraft Foods Category: Consumer Television / 60 Second - Single
Blind Spot
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / 60 Second - Single
Give and Get
Agency: Leo Burnett Chicago / Chicago
Client: Hallmark Category: Consumer Television / 60 Second - Single
Balloons
Agency: LDC / São Paulo
Client: MTV Brasil Category: Consumer Television / 60 Second - Single
Blam! Blam!
Agency: Droga5 / Los Angeles
Client: Puma Category: Consumer Television / 60 Second - Single
Dear Sophie
Agency: BBH and Google Creative Lab / Los Angeles
Client: Google Chrome Category: Consumer Television / 60 Second - Single
2012
Agency: Ponce Buenos Aires / Buenos Aires
Client: Unilever Category: Consumer Television / 60 Second - Single
ZE - Electric life
Agency: Publicis Conseil / PARIS
Client: Renault Category: Consumer Television / 60 Second - Single
Super In. Super Out.
Agency: Publicis Mojo / Millers Point
Client: Lion Nathan Category: Consumer Television / 60 Second - Single
Gas Powered Everything
Agency: TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client: Nissan Category: Consumer Television / 60 Second - Single
No Sheep - No Sleep
Agency: TRY/ Apt / Oslo
Client: Volkswagen Category: Consumer Television / 60 Second - Single
Handlebar Moustache
Agency: Wieden+Kennedy New York / New York
Client: Heineken USA Category: Consumer Television / 60 Second - Single
Dirty Cops
Agency: Young & Rubicam / New York
Client: Land Rover Category: Consumer Television / 60 Second - Single
Frozen Moments
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / 60 Second - Campaign
Breathe Happy
Agency: Grey / New York
Client: Febreze Category: Consumer Television / 60 Second - Campaign
Mosquito
Agency: BBDO Russia Group / Moscow
Client: StroyMaster Category: Consumer Television / Under $80K Budget - Single
Rehabilitation is Possible
Agency: Ogilvy Cape Town / Cape Town
Client: Prison Broadcasting Network Category: Consumer Television / Under $80K Budget - Single
Day One Stories
Agency: Droga5 / New York
Client: Prudential Category: Consumer Television / Commercials of Var. Length - Campaign
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Agency: Droga5 / New York
Client: Puma Category: Consumer Television / Commercials of Var. Length - Campaign
The Foggy Moments
Agency: Herezie Paris / Paris
Client: Optifog Essilor Category: Consumer Television / Commercials of Var. Length - Campaign
Mayhem
Agency: Leo Burnett Chicago / Chicago
Client: Allstate Category: Consumer Television / Commercials of Var. Length - Campaign
The Online Translation Experiment
Agency: Memac Ogilvy & Mather / Dubai
Client: Berlitz Language Center Category: Consumer Television / Commercials of Var. Length - Campaign
Don't Take it in the Air Campaign
Agency: Mullen / Boston
Client: JetBlue Category: Consumer Television / Commercials of Var. Length - Campaign
To Life, Love, and Loot
Agency: Anomaly / Hollywood
Client: Captain Morgan Category: Consumer Television / Commercials of Var. Length - Campaign
"It's Not Crazy, It's Sports"
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
Frank Reardon
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Boogie Boarder
Agency: Barton F. Graf 9000, LLC / New York
Client: kayak.com Category: Consumer Television / :30/:25 - Single
Party
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30/:25 - Single
Noodle Theft- Officer Dan
Agency: CP+B / Boulder
Client: Kraft Category: Consumer Television / :30/:25 - Single
Stray Animal
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
Roadside Ditch
Agency: Grey / New York
Client: DIRECTV Category: Consumer Television / :30/:25 - Single
One Actor
Agency: Grip Limited / Toronto
Client: Expedia.ca Category: Consumer Television / :30/:25 - Single
Motorcycle
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Sea Captain
Agency: Wieden+Kennedy / Los Angeles
Client: Old Spice Category: Consumer Television / :30/:25 - Single
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Social Pump Up
Category:
Consumer Television / 60 Second - Single
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Google Creative Lab and @radical.media / New York
Client:
Google
Title:
Google Chrome: The Johnny Cash Project
Category:
Consumer Television / 60 Second - Single
Annual ID:
12322T
Award:
2012 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
GE
Title:
Bright Idea
Category:
Consumer Television / 60 Second - Single
Annual ID:
12323T
Award:
2012 Advertising Merit Award
Agency:
Badillo Nazca S&S / San Juan
Client:
Toyota de PR
Title:
Letter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12324T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Underdog
Category:
Consumer Television / 60 Second - Single
Annual ID:
12325T
Award:
2012 Advertising Merit Award
Agency:
BBH LONDON / London
Client:
Weetabix
Title:
Big Day
Category:
Consumer Television / 60 Second - Single
Annual ID:
12326T
Award:
2012 Advertising Merit Award
Agency:
Black River FC / Johannesburg
Client:
Nando's South Africa
Title:
The Last Dictator Standing
Category:
Consumer Television / 60 Second - Single
Annual ID:
12327T
Award:
2012 Advertising Merit Award
Agency:
DDB / Auckland
Client:
SKY Television
Title:
60 Things in 60 Seconds
Category:
Consumer Television / 60 Second - Single
Annual ID:
12328T
Award:
2012 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Victor
Category:
Consumer Television / 60 Second - Single
Annual ID:
12329T
Award:
2012 Advertising Merit Award
Agency:
Deutsch / Los Angeles
Client:
Volkswagen
Title:
The Bark Side
Category:
Consumer Television / 60 Second - Single
Annual ID:
12330T
Award:
2012 Advertising Merit Award
Agency:
Euro RSCG Israel / Tel Aviv
Client:
Reckitt Benckiser
Title:
Colon 101
Category:
Consumer Television / 60 Second - Single
Annual ID:
12331T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
Then and Now
Category:
Consumer Television / 60 Second - Single
Annual ID:
12332T
Award:
2012 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Chevrolet
Title:
My Dad's Car
Category:
Consumer Television / 60 Second - Single
Annual ID:
12333T
Award:
2012 Advertising Merit Award
Agency:
The Brooklyn Brothers / New York
Client:
New Era
Title:
One Hitter
Category:
Consumer Television / 60 Second - Single
Annual ID:
12334T
Award:
2012 Advertising Merit Award
Agency:
JWT New York / New York
Client:
Kraft Foods
Title:
Urn
Category:
Consumer Television / 60 Second - Single
Annual ID:
12336T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Blind Spot
Category:
Consumer Television / 60 Second - Single
Annual ID:
12337T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Hallmark
Title:
Give and Get
Category:
Consumer Television / 60 Second - Single
Annual ID:
12338T
Award:
2012 Advertising Merit Award
Agency:
LDC / São Paulo
Client:
MTV Brasil
Title:
Balloons
Category:
Consumer Television / 60 Second - Single
Annual ID:
12339T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / Los Angeles
Client:
Puma
Title:
Blam! Blam!
Category:
Consumer Television / 60 Second - Single
Annual ID:
12340T
Award:
2012 Advertising Merit Award
Agency:
BBH and Google Creative Lab / Los Angeles
Client:
Google Chrome
Title:
Dear Sophie
Category:
Consumer Television / 60 Second - Single
Annual ID:
12341T
Award:
2012 Advertising Merit Award
Agency:
Ponce Buenos Aires / Buenos Aires
Client:
Unilever
Title:
2012
Category:
Consumer Television / 60 Second - Single
Annual ID:
12342T
Award:
2012 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Renault
Title:
ZE - Electric life
Category:
Consumer Television / 60 Second - Single
Annual ID:
12343T
Award:
2012 Advertising Merit Award
Agency:
Publicis Mojo / Millers Point
Client:
Lion Nathan
Title:
Super In. Super Out.
Category:
Consumer Television / 60 Second - Single
Annual ID:
12344T
Award:
2012 Advertising Merit Award
Agency:
TBWA Chiat Day, Los Angeles & Toronto / Los Angeles
Client:
Nissan
Title:
Gas Powered Everything
Category:
Consumer Television / 60 Second - Single
Annual ID:
12345T
Award:
2012 Advertising Merit Award
Agency:
TRY/ Apt / Oslo
Client:
Volkswagen
Title:
No Sheep - No Sleep
Category:
Consumer Television / 60 Second - Single
Annual ID:
12346T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
Heineken USA
Title:
Handlebar Moustache
Category:
Consumer Television / 60 Second - Single
Annual ID:
12347T
Award:
2012 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Land Rover
Title:
Dirty Cops
Category:
Consumer Television / 60 Second - Single
Annual ID:
12348T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Frozen Moments
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12349T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
Breathe Happy
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
12350T
Award:
2012 Advertising Merit Award
Agency:
BBDO Russia Group / Moscow
Client:
StroyMaster
Title:
Mosquito
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12387T
Award:
2012 Advertising Merit Award
Agency:
Ogilvy Cape Town / Cape Town
Client:
Prison Broadcasting Network
Title:
Rehabilitation is Possible
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
12388T
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Prudential
Title:
Day One Stories
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
Faas Lab: The World's Fastest Band "Rocker, Flex, & Groove"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
Award:
2012 Advertising Merit Award
Agency:
Herezie Paris / Paris
Client:
Optifog Essilor
Title:
The Foggy Moments
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12381T
Award:
2012 Advertising Merit Award
Agency:
Leo Burnett Chicago / Chicago
Client:
Allstate
Title:
Mayhem
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12382T
Award:
2012 Advertising Merit Award
Agency:
Memac Ogilvy & Mather / Dubai
Client:
Berlitz Language Center
Title:
The Online Translation Experiment
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12383T
Award:
2012 Advertising Merit Award
Agency:
Mullen / Boston
Client:
JetBlue
Title:
Don't Take it in the Air Campaign
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12384T
Award:
2012 Advertising Merit Award
Agency:
Anomaly / Hollywood
Client:
Captain Morgan
Title:
To Life, Love, and Loot
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12385T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy New York / New York
Client:
ESPN
Title:
"It's Not Crazy, It's Sports"
Category:
Consumer Television / Commercials of Var. Length - Campaign
Annual ID:
12386T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Frank Reardon
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12351T
Award:
2012 Advertising Merit Award
Agency:
Barton F. Graf 9000, LLC / New York
Client:
kayak.com
Title:
Boogie Boarder
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12352T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Spider
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12353T
Award:
2012 Advertising Merit Award
Agency:
BBDO / New York
Client:
Mars Chocolate North America/Snickers
Title:
Party
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12354T
Award:
2012 Advertising Merit Award
Agency:
CP+B / Boulder
Client:
Kraft
Title:
Noodle Theft- Officer Dan
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12355T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Stray Animal
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12356T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Roadside Ditch
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12357T
Award:
2012 Advertising Merit Award
Agency:
Grey / New York
Client:
DIRECTV
Title:
Dog Collar
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12358T
Award:
2012 Advertising Merit Award
Agency:
Grip Limited / Toronto
Client:
Expedia.ca
Title:
One Actor
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12359T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Motorcycle
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12360T
Award:
2012 Advertising Merit Award
Agency:
Wieden+Kennedy / Los Angeles
Client:
Old Spice
Title:
Sea Captain
Category:
Consumer Television / :30/:25 - Single
Annual ID:
12361T
