The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Yes/No
Agency: Del Campo Saatchi & Saatchi / Martinez
Client: Sony PlayStation Category: Consumer Television / Under $80K Budget - Single
Enjoy The Ride
Agency: Funny Or Die / Los Angeles
Client: Pabst Brewing Co. / Old Milwaukee Category: Consumer Television / Under $80K Budget - Single
Too Old
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Consumer Radio / Single
Action
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Adult
Agency: LatinWorks / Austin
Client: Cine Las Americas International Film Festival Category: Consumer Radio / Single
Mysteries of the Universe
Agency: adam&eveDDB / London
Client: Volkswagen Category: Consumer Radio / Single
Tini
Agency: Leo Burnett Frankfurt / Duesseldorf
Client: Akustika Spezial Category: Consumer Radio / Single
The Most Popular Song
Agency: JWT San Juan / San Juan
Client: Banco Popular de Puerto Rico Category: Consumer Radio / Single
Windows Down, Mood Up
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
Heart Tokens
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Consumer Radio / Single
The world's most boring radio ad.
Agency: Grabarz & Partner, Hamburg / Hamburg
Client: Volkswagen Category: Consumer Radio / Single
Morning
Agency: Republik Advertising / Auckland
Client: Microsoft NZ - Xbox 360 Category: Consumer Radio / Single
Choir
Agency: Ogilvy & Mather Cape Town / Cape Town
Client: Kraft Foods Category: Consumer Radio / Single
Knock, Knock
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Poetry
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Dorm
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Single
Smoking, Grape, Forge
Agency: DDB Canada / Vancouver
Client: Big Sisters of BC Lower Mainland Category: Public Service / Television - Campaign
Vitamin Z
Agency: Doner / Southfield
Client: Detroit Zoo Category: Public Service / Television - Campaign
Planning to Make a Plan
Agency: George Patterson Y&R / Melbourne
Client: New South Wales Government Category: Public Service / Television - Campaign
Contradiction
Agency: Ogilvy & Mather / London
Client: Ford of Britain Category: Consumer Radio / Campaign
McFaster
Agency: DDB Stockholm / Stockholm
Client: McDonald's Sweden Category: Consumer Radio / Campaign
Things Change
Agency: TBWAHuntLascaris - Johannesburg / Johannesburg
Client: Tiger Brands Category: Consumer Radio / Campaign
Drills
Agency: Ireland/Davenport / Johannesburg
Client: Bosch Drills Category: Consumer Radio / Campaign
Funnier in Canada
Agency: Grey Canada / Toronto
Client: Canadian Comedy Awards Category: Consumer Radio / Campaign
Gravity Coffee Run
Agency: Special / Auckland
Client: Gravity Coffee Category: Consumer Radio / Campaign
Most Hockey Dreams Die
Agency: TAXI Canada Ltd. / Toronto
Client: Hockey Hall of Fame Category: Consumer Radio / Campaign
SMALL BUSINESS
Agency: Contrapunto BBDO, S.A. / Madrid
Client: MERCEDES BENZ/SMART Category: Consumer Radio / Campaign
ODORS
Agency: leo burnett colombia / Bogota
Client: PROCTER & GAMBLE Category: Consumer Radio / Campaign
College Target
Agency: Young & Rubicam / New York
Client: Campbell's Chunky Soup Category: Consumer Radio / Campaign
Helpless
Agency: BBH / London
Client: St. John's Ambulance Category: Public Service / Television - Single
Thursday Arvo
Agency: Grey / Melbourne
Client: Transport Accident Commission Category: Public Service / Television - Single
Lost Choir
Agency: Grey / Duesseldorf
Client: International Children's Fund Category: Public Service / Television - Single
'Tools of Destruction'
Agency: Ogilvy & Mather / Singapore
Client: ACRES Category: Public Service / Television - Single
15 Watts
Agency: Saatchi & Saatchi / Rivonia
Client: Eskom Category: Public Service / Television - Single
Independence
Agency: TBWA / Paris
Client: Amnesty International Category: Public Service / Television - Single
Uncomfortable children
Agency: Teran TBWA / Mexico City
Client: Nuestro Mexico del Futuro Category: Public Service / Television - Single
Extra Time
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Public Service / Television - Single
Amex Sync Show
Agency: Digitas / New York
Client: American Express Category: Brand Transformation / Single
Oreo Daily Twist
Agency: DraftFCB / New York
Client: Mondelez International - Oreo Category: Brand Transformation / Single
Driving Dogs
Agency: DraftFCB New Zealand / Auckland
Client: MINI New Zealand Category: Brand Transformation / Single
Mobile Medic
Agency: George Patterson Y&R / Melbourne
Client: Defence Force Recruiting Category: Brand Transformation / Single
World's Most Valuable Social Network
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Brand Transformation / Single
New York Writes Itself
Agency: Leo Burnett / New York
Client: Village Voice Newspaper Category: Brand Transformation / Single
The 2013 IKEA Catalog Application
Agency: McCann / New York
Client: Inter IKEA Systems Category: Brand Transformation / Single
Award:
2013 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Martinez
Client:
Sony PlayStation
Title:
Yes/No
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13414T
Award:
2013 Advertising Merit Award
Agency:
Funny Or Die / Los Angeles
Client:
Pabst Brewing Co. / Old Milwaukee
Title:
Enjoy The Ride
Category:
Consumer Television / Under $80K Budget - Single
Annual ID:
13415T
Award:
2013 Advertising Merit Award
Agency:
Publicis Kaplan Thaler / New York
Client:
Citibank
Title:
Too Old
Category:
Consumer Radio / Single
Annual ID:
13511R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Action
Category:
Consumer Radio / Single
Annual ID:
13512R
Award:
2013 Advertising Merit Award
Agency:
LatinWorks / Austin
Client:
Cine Las Americas International Film Festival
Title:
Adult
Category:
Consumer Radio / Single
Annual ID:
13513R
Award:
2013 Advertising Merit Award
Agency:
adam&eveDDB / London
Client:
Volkswagen
Title:
Mysteries of the Universe
Category:
Consumer Radio / Single
Annual ID:
13514R
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett Frankfurt / Duesseldorf
Client:
Akustika Spezial
Title:
Tini
Category:
Consumer Radio / Single
Annual ID:
13515R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 LLC / New York
Client:
Ragu
Title:
Shoes
Category:
Consumer Radio / Single
Annual ID:
13516R
Award:
2013 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
Ragu
Title:
Roll Call
Category:
Consumer Radio / Single
Annual ID:
13517R
Award:
2013 Advertising Merit Award
Agency:
JWT San Juan / San Juan
Client:
Banco Popular de Puerto Rico
Title:
The Most Popular Song
Category:
Consumer Radio / Single
Annual ID:
13518R
Award:
2013 Advertising Merit Award
Agency:
Dare / Vancouver
Client:
Bc Honda Dealers
Title:
In Reverse
Category:
Consumer Radio / Single
Annual ID:
13519R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Windows Down, Mood Up
Category:
Consumer Radio / Single
Annual ID:
13520R
Award:
2013 Advertising Merit Award
Agency:
Wieden + Kennedy, Portland / Portland
Client:
Old Spice
Title:
Heart Tokens
Category:
Consumer Radio / Single
Annual ID:
13521R
Award:
2013 Advertising Merit Award
Agency:
Grabarz & Partner, Hamburg / Hamburg
Client:
Volkswagen
Title:
The world's most boring radio ad.
Category:
Consumer Radio / Single
Annual ID:
13522R
Award:
2013 Advertising Merit Award
Agency:
Republik Advertising / Auckland
Client:
Microsoft NZ - Xbox 360
Title:
Morning
Category:
Consumer Radio / Single
Annual ID:
13523R
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather Cape Town / Cape Town
Client:
Kraft Foods
Title:
Choir
Category:
Consumer Radio / Single
Annual ID:
13524R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Knock, Knock
Category:
Consumer Radio / Single
Annual ID:
13525R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Poetry
Category:
Consumer Radio / Single
Annual ID:
13526R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
Dorm
Category:
Consumer Radio / Single
Annual ID:
13527R
Award:
2013 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Big Sisters of BC Lower Mainland
Title:
Smoking, Grape, Forge
Category:
Public Service / Television - Campaign
Annual ID:
13326T
Award:
2013 Advertising Merit Award
Agency:
Doner / Southfield
Client:
Detroit Zoo
Title:
Vitamin Z
Category:
Public Service / Television - Campaign
Annual ID:
13327T
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
New South Wales Government
Title:
Planning to Make a Plan
Category:
Public Service / Television - Campaign
Annual ID:
13328T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Ford of Britain
Title:
Contradiction
Category:
Consumer Radio / Campaign
Annual ID:
13532R
Award:
2013 Advertising Merit Award
Agency:
DDB Stockholm / Stockholm
Client:
McDonald's Sweden
Title:
McFaster
Category:
Consumer Radio / Campaign
Annual ID:
13533R
Award:
2013 Advertising Merit Award
Agency:
TBWAHuntLascaris - Johannesburg / Johannesburg
Client:
Tiger Brands
Title:
Things Change
Category:
Consumer Radio / Campaign
Annual ID:
13534R
Award:
2013 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G Gain
Title:
Great
Category:
Consumer Radio / Campaign
Annual ID:
13535R
Award:
2013 Advertising Merit Award
Agency:
Ireland/Davenport / Johannesburg
Client:
Bosch Drills
Title:
Drills
Category:
Consumer Radio / Campaign
Annual ID:
13536R
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Canadian Comedy Awards
Title:
Funnier in Canada
Category:
Consumer Radio / Campaign
Annual ID:
13537R
Award:
2013 Advertising Merit Award
Agency:
Special / Auckland
Client:
Gravity Coffee
Title:
Gravity Coffee Run
Category:
Consumer Radio / Campaign
Annual ID:
13538R
Award:
2013 Advertising Merit Award
Agency:
TAXI Canada Ltd. / Toronto
Client:
Hockey Hall of Fame
Title:
Most Hockey Dreams Die
Category:
Consumer Radio / Campaign
Annual ID:
13539R
Award:
2013 Advertising Merit Award
Agency:
Contrapunto BBDO, S.A. / Madrid
Client:
MERCEDES BENZ/SMART
Title:
SMALL BUSINESS
Category:
Consumer Radio / Campaign
Annual ID:
13540R
Award:
2013 Advertising Merit Award
Agency:
FoxP2 / Cape Town
Client:
Masterlock
Title:
Diaries
Category:
Consumer Radio / Campaign
Annual ID:
13541R
Award:
2013 Advertising Merit Award
Agency:
leo burnett colombia / Bogota
Client:
PROCTER & GAMBLE
Title:
ODORS
Category:
Consumer Radio / Campaign
Annual ID:
13542R
Award:
2013 Advertising Merit Award
Agency:
Young & Rubicam / New York
Client:
Campbell's Chunky Soup
Title:
College Target
Category:
Consumer Radio / Campaign
Annual ID:
13543R
Award:
2013 Advertising Merit Award
Agency:
BBH / London
Client:
St. John's Ambulance
Title:
Helpless
Category:
Public Service / Television - Single
Annual ID:
13318T
Award:
2013 Advertising Merit Award
Agency:
Grey / Melbourne
Client:
Transport Accident Commission
Title:
Thursday Arvo
Category:
Public Service / Television - Single
Annual ID:
13319T
Award:
2013 Advertising Merit Award
Agency:
Grey / Duesseldorf
Client:
International Children's Fund
Title:
Lost Choir
Category:
Public Service / Television - Single
Annual ID:
13320T
Award:
2013 Advertising Merit Award
Agency:
Ogilvy & Mather / Singapore
Client:
ACRES
Title:
'Tools of Destruction'
Category:
Public Service / Television - Single
Annual ID:
13321T
Award:
2013 Advertising Merit Award
Agency:
Saatchi & Saatchi / Rivonia
Client:
Eskom
Title:
15 Watts
Category:
Public Service / Television - Single
Annual ID:
13322T
Award:
2013 Advertising Merit Award
Agency:
TBWA / Paris
Client:
Amnesty International
Title:
Independence
Category:
Public Service / Television - Single
Annual ID:
13323T
Award:
2013 Advertising Merit Award
Agency:
Teran TBWA / Mexico City
Client:
Nuestro Mexico del Futuro
Title:
Uncomfortable children
Category:
Public Service / Television - Single
Annual ID:
13324T
Award:
2013 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Extra Time
Category:
Public Service / Television - Single
Annual ID:
13325T
Award:
2013 Advertising Merit Award
Agency:
Digitas / New York
Client:
American Express
Title:
Amex Sync Show
Category:
Brand Transformation / Single
Annual ID:
13496G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB / New York
Client:
Mondelez International - Oreo
Title:
Oreo Daily Twist
Category:
Brand Transformation / Single
Annual ID:
13497G
Award:
2013 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
MINI New Zealand
Title:
Driving Dogs
Category:
Brand Transformation / Single
Annual ID:
13498G
Award:
2013 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Defence Force Recruiting
Title:
Mobile Medic
Category:
Brand Transformation / Single
Annual ID:
13499G
Award:
2013 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
World's Most Valuable Social Network
Category:
Brand Transformation / Single
Annual ID:
13500G
Award:
2013 Advertising Merit Award
Agency:
Leo Burnett / New York
Client:
Village Voice Newspaper
Title:
New York Writes Itself
Category:
Brand Transformation / Single
Annual ID:
13501G
Award:
2013 Advertising Merit Award
Agency:
McCann / New York
Client:
Inter IKEA Systems
Title:
The 2013 IKEA Catalog Application
Category:
Brand Transformation / Single
Annual ID:
13502G
Award:
2013 Advertising Merit Award
Agency:
McKinney / Durham
Client:
Sherwin-Williams
Title:
Chip It!
Category:
Brand Transformation / Single
Annual ID:
13503G
