American Express and Twitter created a revolutionary partnership and a new way to save money just by Tweeting, empowering Cardmembers to use custom hashtags to load offers directly to their Cards. No coupons necessary. We called it "syncing."

An idea this big deserved an audience of influencers that would recognize its potential and tell the world.??

The SXSW Interactive was the perfect venue. But how do you command the attention of a super-conference full of ?seen-it-all? techies?

The Amex Sync Show starring Jay Z, live from SXSW.

At SXSW, Amex created a stage like no other. We packed the house and handed the mic to an icon with massive social reach. Then we turned up the volume and welcomed in everyone with a Twitter-powered livestream concert event.

Suddenly, sync was everywhere: The streets of Austin, the press and social feeds across the country.