The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
Recipeace
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design Does / Design for the Greater Good
Nissan LEAF: A World Without Petrol
Agency: WhybinTBWA Group / Melbourne
Client: Nissan Category: Interactive Advertising / Environmental/Experiential - Campaign
The Great Paper Airplane Project
Agency: BBDO San Francisco / San Francisco
Client: Pima Air & Space Museum Category: Design Does / Industrial Design
Clouds Over Cuba
Agency: The Martin Agency / Richmond
Client: The JFK Presidential Library & Museum Category: Mobile Applications/Sites / Public Service/Non-Profit
Red Dot Exhibition Poster: Digilog601
Agency: 601bisang / seoul
Client: 601bisang Category: Collateral Design / Posters - Series
Complice
Agency: Three & Co. / Osaka
Client: Complice Category: Collateral Design / Posters - Series
Help! I Want to Save a Life
Agency: Droga5 / New York
Client: Help Remedies/DKMS Category: Public Service / Promotional Items - Single or Campaign
"Hilltop" Re-imagined for Coca-Cola, Project Re: Brief by Google
Agency: Grow / Norfolk
Client: Google Category: Interactive Advertising / Banners - Dynamic - Single
Susan Glenn
Agency: BBH / New York
Client: Unilever Category: Cinema Advertising / Short Form - :90 and under - Single
Team Spirit
Agency: Wieden+Kennedy New York / New York
Client: ESPN Category: Film / Documentaries - Features
DC Shoes: Ken Block's Gymkhana Five
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Online Films & Video / Long Form - Single
Dikembe Mutombo
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Websites / Branded Games
ZOMBIU
Agency: UBISOFT MONTPELLIER / Paris
Client: UBISOFT Category: Craft / Technique / Best Animation
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Experiential Advertising / Events and Competitions
DC SHOES: KEN BLOCK'S GYMKHANA FIVE: ULTIMATE URBAN PLAYGROUND; SAN FRANCISCO
Agency: DC Shoes / Los Angeles
Client: DC Shoes Category: Branded Content / Online
Hashtag Killer Case Study
Agency: DDB NY / New York
Client: Water is Life Category: Innovation in Branded Content / Single
Project Re: Brief
Agency: Johannes Leonardo / New York
Client: Google Category: Innovation in Branded Content / Single
Push to add drama
Agency: Duval Guillaume / Paris
Client: Turner Broadcasting System Europe Category: Experiential Advertising / Installations
Bridge of Life
Agency: Cheil Worldwide / Seoul
Client: Samsung Life Insurance Category: Municipal Design / Single or Series
New York Writes Itself
Agency: Leo Burnett New York / New York
Client: Village Voice Newspaper Category: User Generated Content / Single
My blood is red and black
Agency: Leo Burnett Tailor Made / São Paulo
Client: Hemoba / Esporte Clube Vitoria Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Integrated Branding / Public Service Campaign
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Creative Use of Music Supporting A Brand
Muscle Music
Agency: Wieden + Kennedy, Portland / Portland
Client: Old Spice Category: Creative Use of Music Supporting A Brand
Three Little Pigs
Agency: BBH / London
Client: Guardian Category: Consumer Television / 60 Second - Single
Jogger
Agency: Wieden+Kennedy / Portland
Client: Nike Category: Consumer Television / 60 Second - Single
Absolut Unique
Agency: Family Business / Stockholm
Client: The Absolut Company Category: Package Design / Single or Series
Nature Valley Trail View
Agency: McCann Erickson New York / New York
Client: General Mills Category: Best Branded Content Channel / Single
Nike+ FuelBand
Agency: R/GA / New York
Client: Nike Category: Integrated Branding / Integrated Branding Campaign - 360
ParaNorman
Agency: Wieden+Kennedy / Portland
Client: Laika Studios Category: Integrated Branding / Integrated Branding Campaign - 360
Design and Paper Engineering
Agency: artless / Tokyo
Client: Yoshimori Category: Craft / Printing and Paper Craft - Single or Series
Implosion - Explosion
Agency: Kigi co., ltd. / Tokyo
Client: DNP Foundation for Cultural Promotion Category: Craft / Printing and Paper Craft - Single or Series
Best Job
Agency: Wieden+Kennedy / Portland
Client: P&G Category: Consumer Television / Over 60 second - Single
It's Not Crazy It's Sports Campaign
Agency: Wieden+Kennedy / New York
Client: ESPN Category: Consumer Television / Commercials of Var. Length - Campaign
OneNike
Agency: R/GA / New York
Client: Nike Category: User Experience Design / Information Architecture
The Singing Alphabet
Agency: Mother / London
Client: The Ministry of Letters Category: Gaming / Branded Mobile Games
Dumb Ways To Die
Agency: McCann / Melbourne
Client: Metro Trains Category: Non-Broadcast / Short-form
Smoking Kid
Agency: Ogilvy & Mather Thailand / Bangkok
Client: Thai Health Promotion Foundation Category: Public Service / Television - Single
Build With Chrome
Agency: M&C Saatchi/Mark / Sydney
Client: Google Australia & Lego Category: Websites / Services
The Tea Calendar
Agency: Kolle Rebbe / Hamburg
Client: Haelssen & Lyon Category: Self-Promotion / Single or Series
Meltdown
Agency: Kolle Rebbe / Hamburg
Client: Gruner + Jahr Category: Self-Promotion / Single or Series
Smile Makers Vibrators
Agency: Bear Meets Eagle On Fire / Sydney
Client: Ramblin' Brands Category: Package Design / Product Line