The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Briefcase
Agency: BBDO / New York
Client: FedEx Category: Consumer Television / :20 and Under - Single
Hair Care: Boardwalk :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Bowl :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Digital Direct Marketing / Social Media & Viral Marketing
Trial by Timeline
Agency: Colenso BBDO/Proximity New Zealand / Auckland
Client: Amnesty International Category: Digital Direct Marketing / Social Media & Viral Marketing
Food Photos Save Lives
Agency: DraftFCB New Zealand / Auckland
Client: Unicef Category: Digital Direct Marketing / Social Media & Viral Marketing
Cabvertising
Agency: Droga5 / New York
Client: Newcastle Category: Digital Direct Marketing / Social Media & Viral Marketing
Live Test Series
Agency: Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client: Volvo Trucks Category: Digital Direct Marketing / Social Media & Viral Marketing
Milk Carton 2.0
Agency: Grey Canada / Toronto
Client: Missing Children Society of Canada Category: Digital Direct Marketing / Social Media & Viral Marketing
If only for a second
Agency: Leo Burnett France / Saint-Denis
Client: Mimi Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
Phubbing - A Word Is Born
Agency: McCann / Melbourne
Client: Macquarie Dictionary Category: Digital Direct Marketing / Social Media & Viral Marketing
The Autocomplete Truth
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Digital Direct Marketing / Social Media & Viral Marketing
Celeb Grammar Cops
Agency: Ogilvy Brasil / Sao Paulo
Client: Red Balloon Category: Digital Direct Marketing / Social Media & Viral Marketing
Same Sex Marriage
Agency: Ogilvy / Paris
Client: Google+ & Tous Unis Pour L'Egalite Category: Digital Direct Marketing / Social Media & Viral Marketing
TUI Beer Plumber
Agency: Saatchi & Saatchi New Zealand / Auckland
Client: DB Breweries - TUI Beer Category: Digital Direct Marketing / Social Media & Viral Marketing
Departure Roulette Roadshow
Agency: Wieden+Kennedy / New York
Client: Heineken Category: Digital Direct Marketing / Social Media & Viral Marketing
Tapemailing
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Direct Marketing / Dimensional Mailing
Skol Design - Blisters (1 to 5)
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Skol Category: Direct Marketing / Dimensional Mailing
Air Force FM
Agency: George Patterson Y&R / Melbourne
Client: Australian Defence Force Category: Direct Marketing / Dimensional Mailing
Voice of the wood
Agency: Jung von Matt / Stuttgart
Client: WWF Category: Direct Marketing / Dimensional Mailing
Audi Test Drive Cube
Agency: Philipp und Keuntje / Hamburg
Client: Audi Category: Direct Marketing / Dimensional Mailing
Cafiaspirin - Phrases
Agency: AlmapBBDO / Sao Paulo
Client: BAYER Category: Newspaper / Full Page or Spread - Campaign
Dogs
Agency: AlmapBBDO / Sao Paulo
Client: Effem Category: Newspaper / Full Page or Spread - Campaign
Schemes
Agency: AlmapBBDO / Sao Paulo
Client: Getty Images Category: Newspaper / Full Page or Spread - Campaign
Thoughts
Agency: DDB / New York
Client: NY Lottery Category: Newspaper / Full Page or Spread - Campaign
Reality vs Fiction
Agency: DDB / Paris
Client: National Geographic Category: Newspaper / Full Page or Spread - Campaign
Points
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Campaign
Endless Energy
Agency: Grey Group / Singapore
Client: Procter & Gamble Category: Newspaper / Full Page or Spread - Campaign
Letters: F, N, R
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Fiat Category: Newspaper / Full Page or Spread - Campaign
Shoelace Monuments
Agency: McCann Worldgroup India / Mumbai
Client: YATRA ONLINE INDIA PRIVATE LIMITED Category: Newspaper / Full Page or Spread - Campaign
Bad Heath Habits Awareness Campaign
Agency: McCann Spain / Madrid
Client: Nisa Hospitals Category: Newspaper / Full Page or Spread - Campaign
Class
Agency: Prolam Y&R / Santiago
Client: Unicef Category: Newspaper / Full Page or Spread - Campaign
Thin Men
Agency: Publicis / Brussels
Client: Stihl Category: Newspaper / Full Page or Spread - Campaign
Fear Made Fun - Dentist, Snake, Torture
Agency: Rethink / Vancouver
Client: Playland Category: Newspaper / Full Page or Spread - Campaign
WOMAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio / Consumer - Single
DA Leader Helen Zille
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
Former ANCYL President Julius Malema
Agency: Lowe and Partners / Cape Town
Client: Independent Newspapers Category: Radio / Consumer - Single
The Geekiest Promo - Klingon
Agency: Marketforce / West Perth
Client: Internode Category: Radio / Consumer - Single
Luna Corona
Agency: Cramer Krasselt / Chicago
Client: Crown Imports, LLC Category: Experiential Advertising / Installations
Almost Identical
Agency: Del Campo Saatchi & Saatchi / Buenos Aires
Client: Beldent Category: Experiential Advertising / Installations
Award:
2014 Advertising Merit Award
Agency:
BBDO / New York
Client:
FedEx
Title:
Briefcase
Category:
Consumer Television / :20 and Under - Single
Annual ID:
140118A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Hair Care: Boardwalk :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141271A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Old Spice
Title:
Bowl :15
Category:
Consumer Television / :20 and Under - Single
Annual ID:
141272A
Award:
2014 Advertising Merit Award
Agency:
Barton F. Graf 9000 / New York
Client:
350 Action
Title:
Climate Name Change
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140101A
Award:
2014 Advertising Merit Award
Agency:
Colenso BBDO/Proximity New Zealand / Auckland
Client:
Amnesty International
Title:
Trial by Timeline
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140230A
Award:
2014 Advertising Merit Award
Agency:
DraftFCB New Zealand / Auckland
Client:
Unicef
Title:
Food Photos Save Lives
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140360A
Award:
2014 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Newcastle
Title:
Cabvertising
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140380A
Award:
2014 Advertising Merit Award
Agency:
Forsman & Bodenfors / Gothenburg + Spoon / Gothenburg
Client:
Volvo Trucks
Title:
Live Test Series
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140441A
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Missing Children Society of Canada
Title:
Milk Carton 2.0
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140490A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett France / Saint-Denis
Client:
Mimi Foundation
Title:
If only for a second
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140691A
Award:
2014 Advertising Merit Award
Agency:
McCann / Melbourne
Client:
Macquarie Dictionary
Title:
Phubbing - A Word Is Born
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140788A
Award:
2014 Advertising Merit Award
Agency:
Memac Ogilvy / Dubai
Client:
UN Women
Title:
The Autocomplete Truth
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140819A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Brasil / Sao Paulo
Client:
Red Balloon
Title:
Celeb Grammar Cops
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140935A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy / Paris
Client:
Google+ & Tous Unis Pour L'Egalite
Title:
Same Sex Marriage
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
140989A
Award:
2014 Advertising Merit Award
Agency:
Saatchi & Saatchi New Zealand / Auckland
Client:
DB Breweries - TUI Beer
Title:
TUI Beer Plumber
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141109A
Award:
2014 Advertising Merit Award
Agency:
Wieden+Kennedy / New York
Client:
Heineken
Title:
Departure Roulette Roadshow
Category:
Digital Direct Marketing / Social Media & Viral Marketing
Annual ID:
141254A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Tapemailing
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140312A
Award:
2014 Advertising Merit Award
Agency:
F/Nazca Saatchi & Saatchi / Sao Paulo
Client:
Skol
Title:
Skol Design - Blisters (1 to 5)
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140401A
Award:
2014 Advertising Merit Award
Agency:
George Patterson Y&R / Melbourne
Client:
Australian Defence Force
Title:
Air Force FM
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140452A
Award:
2014 Advertising Merit Award
Agency:
Jung von Matt / Stuttgart
Client:
WWF
Title:
Voice of the wood
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
140605A
Award:
2014 Advertising Merit Award
Agency:
Philipp und Keuntje / Hamburg
Client:
Audi
Title:
Audi Test Drive Cube
Category:
Direct Marketing / Dimensional Mailing
Annual ID:
141033A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
BAYER
Title:
Cafiaspirin - Phrases
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140063A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Effem
Title:
Dogs
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140064A
Award:
2014 Advertising Merit Award
Agency:
AlmapBBDO / Sao Paulo
Client:
Getty Images
Title:
Schemes
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140065A
Award:
2014 Advertising Merit Award
Agency:
DDB / New York
Client:
NY Lottery
Title:
Thoughts
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140276A
Award:
2014 Advertising Merit Award
Agency:
DDB / Paris
Client:
National Geographic
Title:
Reality vs Fiction
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140284A
Award:
2014 Advertising Merit Award
Agency:
FCB Brasil / Sao Paulo
Client:
Sharpie
Title:
Points
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140420A
Award:
2014 Advertising Merit Award
Agency:
Grey Group / Singapore
Client:
Procter & Gamble
Title:
Endless Energy
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140479A
Award:
2014 Advertising Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Fiat
Title:
Letters: F, N, R
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140717A
Award:
2014 Advertising Merit Award
Agency:
McCann Worldgroup India / Mumbai
Client:
YATRA ONLINE INDIA PRIVATE LIMITED
Title:
Shoelace Monuments
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140783A
Award:
2014 Advertising Merit Award
Agency:
McCann Spain / Madrid
Client:
Nisa Hospitals
Title:
Bad Heath Habits Awareness Campaign
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
140797A
Award:
2014 Advertising Merit Award
Agency:
Prolam Y&R / Santiago
Client:
Unicef
Title:
Class
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141039A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Brussels
Client:
Stihl
Title:
Thin Men
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141043A
Award:
2014 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Playland
Title:
Fear Made Fun - Dentist, Snake, Torture
Category:
Newspaper / Full Page or Spread - Campaign
Annual ID:
141090A
Award:
2014 Advertising Merit Award
Agency:
AnyEver / Eschweiler
Client:
Audi
Title:
Warning
Category:
Radio / Consumer - Single
Annual ID:
140077A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Annual ID:
140182A
Award:
2014 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Annual ID:
140271A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Annual ID:
140292A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Annual ID:
140311A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio / Consumer - Single
Annual ID:
140534A
Award:
2014 Advertising Merit Award
Agency:
Lapiz / Chicago
Client:
P&G
Title:
Spelling - Movie
Category:
Radio / Consumer - Single
Annual ID:
140642A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
DA Leader Helen Zille
Category:
Radio / Consumer - Single
Annual ID:
140756A
Award:
2014 Advertising Merit Award
Agency:
Lowe and Partners / Cape Town
Client:
Independent Newspapers
Title:
Former ANCYL President Julius Malema
Category:
Radio / Consumer - Single
Annual ID:
140757A
Award:
2014 Advertising Merit Award
Agency:
Marketforce / West Perth
Client:
Internode
Title:
The Geekiest Promo - Klingon
Category:
Radio / Consumer - Single
Annual ID:
140771A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy & Mather / London
Client:
Unilever
Title:
Smile
Category:
Radio / Consumer - Single
Annual ID:
140907A
Award:
2014 Advertising Merit Award
Agency:
Ogilvy Malaysia / Kuala Lumpur
Client:
BMW
Title:
Shi...
Category:
Radio / Consumer - Single
Annual ID:
140950A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
VEAL
Category:
Radio / Consumer - Single
Annual ID:
141282A
Award:
2014 Advertising Merit Award
Agency:
Y&R Colombia / Bogota
Client:
LA POLAR
Title:
SHRIMP
Category:
Radio / Consumer - Single
Annual ID:
141283A
Award:
2014 Advertising Merit Award
Agency:
Cramer Krasselt / Chicago
Client:
Crown Imports, LLC
Title:
Luna Corona
Category:
Experiential Advertising / Installations
Annual ID:
140249A
Award:
2014 Advertising Merit Award
Agency:
Del Campo Saatchi & Saatchi / Buenos Aires
Client:
Beldent
Title:
Almost Identical
Category:
Experiential Advertising / Installations
Annual ID:
140319A
