The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Newspaper / Full Page or Spread - Campaign
Annual ID
140276A
About the Work
Money. We work all our lives for it. And when we‚??re
not busy making money, we‚??re thinking about how to
save it, stretch it or make it grow. But what if you won
the New York Lottery? This campaign asks, ‚??What
would you think about then?‚?ù
not busy making money, we‚??re thinking about how to
save it, stretch it or make it grow. But what if you won
the New York Lottery? This campaign asks, ‚??What
would you think about then?‚?ù
2014 Awards
Total Points: 5
Merit
Credits
Agency
DDB NY / New York
Art Director
Joao Unzer
Chief Creative Officer
Matt Eastwood
Group Creative Director
Menno Kluin
Mike Sullivan
Rich Sharp
Carlos Wigle
Aron Fried
Designer
Juan Carlos Pagan
Illustrator
Ray Oranges
Writer
Rodrigo Castro
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