The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Advertising

Briefcase

Agency BBDO / New York

Client FedEx
BACK TO RESULTS

Annual ID

140118A

About the Work

FedEx has eliminated the hassle of lugging your clubs by allowing golfers to ship them directly to their hotel or golf course. Unfortunately, lack of trial and an overall misconception that FedEx is expensive has led people to think this service is too complicated and too pricey to use. So we launched a campaign that targeted golf enthusiasts and informed them that shipping clubs with FedEx is easier and cheaper than they thought. In one spot called "Briefcase" we depict a man who has brought a large briefcase full of money to a FedEx Office because he thinks club shipping is expensive. We used humor as a way of dispelling these myths and proved FedEx as a viable solution for getting your clubs to the course.