The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
GREEN LIGHT RUN
Agency: TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client: adidas Japan Category: Experiential / Live Events
iGugu
Agency: FCB 1886 / Johannesburg + Cell C / Johannesburg
Client: Cell C Category: Craft / Use of Music - Single or Campaign
Share a Coke 1,000 Name Celebration
Agency: Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client: Coca-Cola Category: Craft / Use of Music - Single or Campaign
Eating Kabuki with your fingers.
Agency: DENTSU INC. / Tokyo
Client: Shochiku co. ltd Minami-za Category: Promotional / Posters - Series
Stories Are Everywhere
Agency: Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client: Instagram Category: Promotional / Posters - Series
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Agency: adam&eveDDB / New York + Helo / New York + Exile / New York
Client: Samsung Category: Influencer Marketing / Single Channel
Clean My Path Viral Video
Agency: Sublime Communications / Stamford
Client: Eureka Category: Influencer Marketing / Single Channel
History
Agency: DARK SIDE / Buenos Aires + The Community / Miami
Client: Nutcase Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Pass The Heinz
Agency: DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client: The Kraft Heinz Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
The Worst Photos
Agency: DDB Argentina / Buenos Aires
Client: Getty Images Category: Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Use of Technology
Disappearing Person Alerts
Agency: BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client: Queensland Police Category: Use of Technology
Qibla Finder
Agency: Google Brand Studio / London
Client: Google Brand Studio Category: Use of Technology
Fearless Girl
Agency: McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client: State Street Global Advisors Category: Community Building
Lite Canimations
Agency: Juniper ParkTBWA Communications / Toronto
Client: Miller Coors Category: Moving Image / Series
VR Vaccine
Agency: Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client: Hermes Pardini Category: Ambient Media / Experiential & Installations
Until We All Belong
Agency: Clemenger BBDO / Melbourne
Client: Airbnb Category: Online / Short Form - Campaign
Moments
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Cars Category: Craft - Writing / Single
Who Is John Malkovich
Agency: JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client: Squarespace Category: Craft - Writing / Single
Loving "It"
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Burger King Deutschland GmbH Category: Guerrilla Marketing
Capture
Agency: McCann Worldgroup / Bangkok
Client: Verena International Co., Ltd. Category: Branded Content
The Gender Salary Experiment
Agency: Jung von Matt AG / Hamburg
Client: TERRE DES FEMMES Category: Cultural Driver
The Hunger Spotter
Agency: AMV BBDO / London + Si Hulbert / London
Client: Mars Confectionery Snickers Category: Custom Content
Beautiful Pathogens
Agency: TBWA Hunt Lascaris / Johannesburg
Client: Goodbye Malaria Category: Branding
Volvo XC40 - Things
Agency: 750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client: Volvo Category: Craft - Sound Design / Single
Lufthansa "#LifeChangingPlaces - Lofoten"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Sound Design / Single
Poosters
Agency: J.Walter Thompson / Sao Paulo
Client: Bapantol Baby Category: Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Samsung SmartSuit
Agency: Cheil / Amsterdam
Client: Samsung Benelux Category: Integrated Digital & Physical Product
Live Looper
Agency: BBDO / New York + BBDO Studios / New York
Client: Downtown Records Category: Innovation in Film / Online
Escalating GIFs
Agency: Ogilvy / Germany
Client: European Anti-Bullying Network (EAN) Category: Innovation in Film / Online
Imaginary Friends Society
Agency: RPA / Santa Monica
Client: Pediatric Brain Tumor Foundation Category: Product Design / Integrated Digital & Physical Product
Appocalypse
Agency: TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client: Apple Category: Location-Specific Video
THE VIRTUAL CRASH BILLBOARD
Agency: SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client: DRIEA / PARISIAN ROAD SAFETY AUTHORITY Category: Ambient Media / Billboards & Transit - Campaign
Lufthansa "#LifeChangingPlaces"
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Craft - Editing / Campaign
Uk'shona Kwelanga - a WhatsApp Drama series
Agency: King James Group / Cape Town
Client: Sanlam Category: Innovation in Mobile
Make It Metal
Agency: Ogilvy & Mather Japan GK / Tokyo
Client: Sony Music Labels (Japan) Inc. Category: Innovation in Mobile
RIMOWA ELECTRONIC TAG
Agency: Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client: RIMOWA Category: Innovation in Mobile
OBSESSION FOR SMOOTHNESS
Agency: SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client: DOUBLE A Category: Moving Image / Single
Local Selects
Agency: CP+B / Los Angeles + Plus Productions / Santa Monica
Client: PayPal Category: Websites / Utility
Some News Need a Week
Agency: Y&R / Prague
Client: Newsweek Category: Promotional / Collateral / Posters - Campaign
The Alternatives - Your Friend
Agency: McCann Canada / Toronto
Client: Prostate Cancer Canada Category: Craft / Writing - Single
Visit Britain
Agency: 180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client: Expedia Category: Interactive Video
Irresistibly pointless trueview ads
Agency: Akestam Holst / Stockholm
Client: IKEA Sweden Category: Interactive Video
Roads That Honk
Agency: Hindustan Petroleum Corporation Limited / Mumbai
Client: Hindustan Petroleum Corporation Limited Category: Use of Technology
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Tohokushinsha Film Corporation / Tokyo
Client:
adidas Japan
Title:
GREEN LIGHT RUN
Category:
Experiential / Live Events
Annual ID:
OS_BE18038B
Award:
2018 Public Relations Bronze Pencil
Agency:
Figliulo&Partners / New York
Client:
CNN
Title:
Facts First
Category:
Reputation Management
Annual ID:
OS_PR18023B
Award:
2018 Radio Bronze Pencil
Agency:
FCB 1886 / Johannesburg + Cell C / Johannesburg
Client:
Cell C
Title:
iGugu
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18024B
Award:
2018 Radio Bronze Pencil
Agency:
Fitzco//McCann / Atlanta + Casanova//McCann / New York
Client:
Coca-Cola
Title:
Share a Coke 1,000 Name Celebration
Category:
Craft / Use of Music - Single or Campaign
Annual ID:
OS_RA18025B
Award:
2018 Design Bronze Pencil
Agency:
DENTSU INC. / Tokyo
Client:
Shochiku co. ltd Minami-za
Title:
Eating Kabuki with your fingers.
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18021B
Award:
2018 Design Bronze Pencil
Agency:
Wieden+Kennedy / Amsterdam + Instagram / San Francisco + Canada / Barcelona + Mindshare / Portland
Client:
Instagram
Title:
Stories Are Everywhere
Category:
Promotional / Posters - Series
Annual ID:
OS_DE18022B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
adam&eveDDB / New York + Helo / New York + Exile / New York
Client:
Samsung
Title:
Samsung & Casey Neistat: generating positive brand sentiment using influence not media dollars.
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18004B
Award:
2018 Social Influencer Marketing Bronze Pencil
Agency:
Sublime Communications / Stamford
Client:
Eureka
Title:
Clean My Path Viral Video
Category:
Influencer Marketing / Single Channel
Annual ID:
OS_SI18005B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DARK SIDE / Buenos Aires + The Community / Miami
Client:
Nutcase
Title:
History
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18036B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DAVID / Miami + Sterling Cooper Draper Pryce / New York
Client:
The Kraft Heinz
Title:
Pass The Heinz
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18037B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
DDB Argentina / Buenos Aires
Client:
Getty Images
Title:
The Worst Photos
Category:
Ambient Media (Indoor & Outdoor) / Billboards & Transit - Campaign
Annual ID:
OS_PO18038B
Award:
2018 Mobile Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Use of Technology
Annual ID:
OS_MO18018B
Award:
2018 Mobile Bronze Pencil
Agency:
BWM Dentsu / Melbourne + Cox Inall Change / Melbourne
Client:
Queensland Police
Title:
Disappearing Person Alerts
Category:
Use of Technology
Annual ID:
OS_MO18019B
Award:
2018 Mobile Bronze Pencil
Agency:
Google Brand Studio / London
Client:
Google Brand Studio
Title:
Qibla Finder
Category:
Use of Technology
Annual ID:
OS_MO18020B
Award:
2018 Public Relations Bronze Pencil
Agency:
McCann / New York + Visbal Sculpture, Inc / Delaware + Traction Creative / New York
Client:
State Street Global Advisors
Title:
Fearless Girl
Category:
Community Building
Annual ID:
OS_PR18017B
Award:
2018 Design Bronze Pencil
Agency:
Juniper ParkTBWA Communications / Toronto
Client:
Miller Coors
Title:
Lite Canimations
Category:
Moving Image / Series
Annual ID:
OS_DE18053B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Sonido / São Paulo + Vetor Films / São Paulo + Shutterstock / USA
Client:
Hermes Pardini
Title:
VR Vaccine
Category:
Ambient Media / Experiential & Installations
Annual ID:
OS_DI18008B
Award:
2018 Branded Entertainment Bronze Pencil
Agency:
Clemenger BBDO / Melbourne
Client:
Airbnb
Title:
Until We All Belong
Category:
Online / Short Form - Campaign
Annual ID:
OS_BE18013B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Forsman & Bodenfors / Gothenburg
Client:
Volvo Cars
Title:
Moments
Category:
Craft - Writing / Single
Annual ID:
OS_MI18013B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
JohnXHannes / New York + Squarespace / New York + Smuggler / New York + No 6 / Los Angeles
Client:
Squarespace
Title:
Who Is John Malkovich
Category:
Craft - Writing / Single
Annual ID:
OS_MI18014B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Burger King Deutschland GmbH
Title:
Loving "It"
Category:
Guerrilla Marketing
Annual ID:
OS_DI18026B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
McCann Worldgroup / Bangkok
Client:
Verena International Co., Ltd.
Title:
Capture
Category:
Branded Content
Annual ID:
OS_HW18003B
Award:
2018 Cultural Driver Bronze Pencil
Agency:
Jung von Matt AG / Hamburg
Client:
TERRE DES FEMMES
Title:
The Gender Salary Experiment
Category:
Cultural Driver
Annual ID:
OS_CD18003B
Award:
2018 Radio Bronze Pencil
Agency:
AMV BBDO / London + Si Hulbert / London
Client:
Mars Confectionery Snickers
Title:
The Hunger Spotter
Category:
Custom Content
Annual ID:
OS_RA18010B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
TBWA Hunt Lascaris / Johannesburg
Client:
Goodbye Malaria
Title:
Beautiful Pathogens
Category:
Branding
Annual ID:
OS_HW18009B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
750mph / London + Forsman & Bodenfors / Gothenburg + Anonymous Content / London + Chinmey Group / Sweden
Client:
Volvo
Title:
Volvo XC40 - Things
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18038B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces - Lofoten"
Category:
Craft - Sound Design / Single
Annual ID:
OS_MI18039B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
J.Walter Thompson / Sao Paulo
Client:
Bapantol Baby
Title:
Poosters
Category:
Ambient Media (Indoor & Outdoor) / Experiential & Installations - Campaign
Annual ID:
OS_PO18049B
Award:
2018 Intellectual Property Bronze Pencil
Agency:
Cheil / Amsterdam
Client:
Samsung Benelux
Title:
Samsung SmartSuit
Category:
Integrated Digital & Physical Product
Annual ID:
OS_IP18010B
Award:
2018 Film Bronze Pencil
Agency:
AlmapBBDO / São Paulo
Client:
Getty Images
Title:
Nosferatu
Category:
Innovation in Film / Online
Annual ID:
OS_FI18049B
Award:
2018 Film Bronze Pencil
Agency:
BBDO / New York + BBDO Studios / New York
Client:
Downtown Records
Title:
Live Looper
Category:
Innovation in Film / Online
Annual ID:
OS_FI18050B
Award:
2018 Film Bronze Pencil
Agency:
Ogilvy / Germany
Client:
European Anti-Bullying Network (EAN)
Title:
Escalating GIFs
Category:
Innovation in Film / Online
Annual ID:
OS_FI18051B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
RPA / Santa Monica
Client:
Pediatric Brain Tumor Foundation
Title:
Imaginary Friends Society
Category:
Product Design / Integrated Digital & Physical Product
Annual ID:
OS_HW18008B
Award:
2018 Film Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles + MJZ / Los Angeles
Client:
Apple
Title:
Appocalypse
Category:
Location-Specific Video
Annual ID:
OS_FI18039B
Award:
2018 Direct Marketing Bronze Pencil
Agency:
SERVICEPLAN FRANCE / Courbevoie + TRINITY FILMS / Courbevoie + COMPTOIR DU SON / Paris
Client:
DRIEA / PARISIAN ROAD SAFETY AUTHORITY
Title:
THE VIRTUAL CRASH BILLBOARD
Category:
Ambient Media / Billboards & Transit - Campaign
Annual ID:
OS_DI18003B
Award:
2018 Moving Image Craft Bronze Pencil
Agency:
Kolle Rebbe GmbH / Hamburg
Client:
Deutsche Lufthansa AG
Title:
Lufthansa "#LifeChangingPlaces"
Category:
Craft - Editing / Campaign
Annual ID:
OS_MI18021B
Award:
2018 Mobile Bronze Pencil
Agency:
King James Group / Cape Town
Client:
Sanlam
Title:
Uk'shona Kwelanga - a WhatsApp Drama series
Category:
Innovation in Mobile
Annual ID:
OS_MO18027B
Award:
2018 Mobile Bronze Pencil
Agency:
Ogilvy & Mather Japan GK / Tokyo
Client:
Sony Music Labels (Japan) Inc.
Title:
Make It Metal
Category:
Innovation in Mobile
Annual ID:
OS_MO18028B
Award:
2018 Mobile Bronze Pencil
Agency:
Philipp und Keuntje / Hamburg + RIMOWA / Cologne
Client:
RIMOWA
Title:
RIMOWA ELECTRONIC TAG
Category:
Innovation in Mobile
Annual ID:
OS_MO18029B
Award:
2018 Design Bronze Pencil
Agency:
SIX INC / Tokyo + SPA-HAKUHODO CO., LTD / Tokyo
Client:
DOUBLE A
Title:
OBSESSION FOR SMOOTHNESS
Category:
Moving Image / Single
Annual ID:
OS_DE18052B
Award:
2018 Interactive Bronze Pencil
Agency:
CP+B / Los Angeles + Plus Productions / Santa Monica
Client:
PayPal
Title:
Local Selects
Category:
Websites / Utility
Annual ID:
OS_IN18007B
Award:
2018 Interactive Bronze Pencil
Agency:
Zambezi / Culver City
Client:
Rotten Apples
Title:
Rotten Apples
Category:
Websites / Utility
Annual ID:
OS_IN18008B
Award:
2018 Health, Wellness & Pharma Bronze Pencil
Agency:
Cheil Greater China / Beijing
Client:
RC PHARMA
Title:
Butty&Belly
Category:
Film / Short Form
Annual ID:
OS_HW18012B
Award:
2018 Print & Outdoor Bronze Pencil
Agency:
Y&R / Prague
Client:
Newsweek
Title:
Some News Need a Week
Category:
Promotional / Collateral / Posters - Campaign
Annual ID:
OS_PO18028B
Award:
2018 Radio Bronze Pencil
Agency:
BBDO / Toronto
Client:
Girl Talk HQ
Title:
Uninterrupted
Category:
Craft / Writing - Single
Annual ID:
OS_RA18015B
Award:
2018 Radio Bronze Pencil
Agency:
McCann Canada / Toronto
Client:
Prostate Cancer Canada
Title:
The Alternatives - Your Friend
Category:
Craft / Writing - Single
Annual ID:
OS_RA18016B
Award:
2018 Interactive Bronze Pencil
Agency:
180LA / Los Angeles + Cut & Run / Santa Monica + Electric Theatre Collective / Santa Monica + Expedia / Bellevue
Client:
Expedia
Title:
Visit Britain
Category:
Interactive Video
Annual ID:
OS_IN18012B
Award:
2018 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
IKEA Sweden
Title:
Irresistibly pointless trueview ads
Category:
Interactive Video
Annual ID:
OS_IN18013B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Hindustan Petroleum Corporation Limited / Mumbai
Client:
Hindustan Petroleum Corporation Limited
Title:
Roads That Honk
Category:
Use of Technology
Annual ID:
OS_RE18005B
Award:
2018 Responsive Environments Bronze Pencil
Agency:
Wieden+Kennedy / Portland
Client:
Nike
Title:
Live Design
Category:
Use of Technology
Annual ID:
OS_RE18006B
