The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Discipline
-
Discipline
Branded Entertainment
- All
- Best of Show
- Branded Entertainment
- CMO Pencil
- Creative Effectiveness
- Creative Use of Data
- Cultural Driver
- Design
- Digital Craft
- Direct Marketing
- Experiential & Immersive
- Film
- Fusion Pencil
- Green Pencil
- Health, Wellness & Pharma
- In-House
- Integrated
- Interactive & Online
- IP & Products
- Mobile
- Moving Image Craft
- Music & Sound Craft
- Out of Home
- Penta Pencil
- Public Relations
- Radio & Audio
- Social Media
- Sustainable Development Goals Pencil
Filter
-
Filter
Awards Archive
- Awards Archive
- Jury Archive
- Agency Rankings
- Independent Agency
- Design Firm
- Brand-Side Agency
- Brand
- Non-Profit Client
- Brand Parent Company
- Production Company
- Music & Sound Company
- Agency Network
- Independent Agency Network
- Agency Holding Company
- Creative
- Highest Ranked Work
- Country / Region
- Global Region
Award
Agency
Client
Title
Category
Annual ID
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Best of Branded Entertainment
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Games
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Craft / Art Direction
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Craft / Art Direction
Glass Ceiling Breaker
Agency: BBH / New York + Chief + National Women's History Museum
Client: Chief and National Women's History Museum Category: Experiential / Brand Installations
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Innovation & Transformation / Innovation in Lockdown
Courage is Beautiful
Agency: Ogilvy UK / London + Ogilvy / Toronto + Outsider Editorial / Toronto
Client: Unilever / Dove Category: Innovation & Transformation / Innovation in Lockdown
Michelob ULTRA Courtside
Agency: FCB / New York
Client: Michelob ULTRA, Microsoft, NBA Category: Experiential / Virtual Events - Livestream
#wombstories
Agency: AMV BBDO / London
Client: Essity Bodyform/Libresse Category: Long Form Video / Single
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Craft / Art Direction
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Innovation & Transformation / Innovation in Branded Entertainment
Eurythenes plasticus
Agency: BBDO Group Germany GmbH + Sehsucht GmbH
Client: WWF Germany Category: Experiential / Brand Installations
The OREO Doomsday Vault
Agency: the community / Miami + OREO + 360i / New York + World War Seven / San Francisco
Client: Mondelez / Oreo Category: Experiential / Brand Installations
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London
Client: Apple, Inc. Category: Full Length Video / Single or Series / Episodic
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Experiential / Virtual Events - Livestream
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Use of Technology
A New Jingle for a New Era
Agency: Edelman / New York + Good Humor / Englewood Cliffs
Client: Good Humor Category: Audio
Shot on iPhone by Damien Chazelle–Vertical Cinema
Agency: TBWA\Media Arts Lab / Los Angeles
Client: Apple, Inc. Category: Long Form Video / Single
Draw Ketchup
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Heinz Ketchup Category: User-Generated Content
Heinz Ketchup Puzzle
Agency: Rethink + Kraft Heinz Canada / Toronto
Client: Kraft Heinz Canada Category: Games
Shot on iPhone 12 Pro Max I Chinese New Year—Nian
Agency: TBWA\Media Arts Lab / Shanghai
Client: Apple, Inc. Category: Craft / Art Direction
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Innovation & Transformation / Innovation in Branded Entertainment
Farewell, Work Holiday Parties
Agency: DDB / Chicago + LIME Studios + Arcade + Arts & Sciences
Client: Miller Lite Category: Experiential / Brand Installations
McDo
Agency: NORD DDB / Stockholm
Client: McDonald's Scandinavia Category: Experiential / Brand Installations
Unseen Players
Agency: MullenLowe Delta / Quito
Client: Banco Pichincha Category: Experiential / Live / In-Person Events
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Innovation & Transformation / Innovation in Lockdown
The Match of Ages
Agency: We Believers / New York
Client: Corona Category: Innovation & Transformation / Innovation in Lockdown
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Use of Technology
The Last Dance Deep Fake
Agency: ESPN CreativeWorks / New York + Translation / Brooklyn + ArtClass Content / New York
Client: ESPN / State Farm Category: Craft / Use of Technology
ProPILOT GOLF BALL
Agency: TBWA\HAKUHODO Inc. / Tokyo + TYO PRO2 / TOKYO + Birdman / Tokyo
Client: Nissan Motor Co., Ltd. Category: Craft / Use of Technology
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London
Client: Warner Music Group Category: Audio
You Love Me
Agency: Translation / Brooklyn + Beats by Dr. Dre / Los Angeles + PRETTYBIRD / Los Angeles
Client: Beats by Dr. Dre Category: Short Form Video / Single
Kobe - Better
Agency: Wieden+Kennedy / Portland + PRETTYBIRD + Spot Welders + Joint Editorial
Client: Nike Category: Short Form Video / Single
MTN DEW Major Million
Agency: TBWA\Chiat\Day / New York + MJZ / New York + MTN DEW / New York
Client: MTN DEW Category: Games
The MET Unframed
Agency: Verizon Creative Marketing / New York + Verizon / New York + Unit9 / New York
Client: Verizon Category: Craft / Art Direction
Birds Records ('Dich' by Ivan Dorn)
Agency: BBDO / Moscow + Petrik Animation Studio / Moscow + Universal Music Russia / Moscow
Client: WWF Russia, Yandex.Music Category: Craft / Art Direction
Starr Park
Agency: Biscuit Filmworks / Los Angeles + Revolver / Sydney
Client: Brawl Stars Category: Craft / Art Direction
THE UNCENSORED LIBRARY
Agency: DDB Group Germany / Berlin + DaHouse Audio / Berlin + Blockworks / London + MediaMonks / Hilversum
Client: Reporters Without Borders Category: Craft / Art Direction
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London
Client: Volvo Cars (Global) Category: Craft / Art Direction
TWO MONSTERS IN MY STORY
Agency: Publicis Conseil / Paris + Jungler / Paris + Prodigious / Paris + Starcom / Paris
Client: FACE A L'INCESTE Category: Craft / Art Direction
The Eventful Life of Rosemarie
Agency: Roof Studio + CRK / Switzerland
Client: CURAVIVA Schweiz Category: Craft / Art Direction
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Craft / Art Direction
Cantenna
Agency: DDB / Chicago + Alma DDB / Miami + Connect + ICF Next
Client: Miller Lite Category: Innovation & Transformation / Innovation in Branded Entertainment
Big Game Dream
Agency: DDB / Chicago + Connect + Alison Brod Marketing + Communications / New York
Client: Coors Light Category: Innovation & Transformation / Innovation in Branded Entertainment
Village Electrique
Agency: Publicis Conseil / Paris + BIG / Paris + OMD / Paris
Client: Renault Category: Innovation & Transformation / Innovation in Branded Entertainment
Zaadii's Unfinished Story
Agency: TBWA\Chiat\Day / New York + Travelers Insurance / Hartford
Client: Travelers Insurance Category: Innovation & Transformation / Innovation in Branded Entertainment
The Isolated Cinema
Agency: Stendahls / Goteborg
Client: Goteborg Film Festival Category: Experiential / Live / In-Person Events
''Underplayed'' Feature Length Documentary
Agency: Anomaly / Toronto + AB InBev / Bud Light Canada / Toronto + Vizeum Canada / Toronto + Veritas Communications / Toronto
Client: AB InBev / Bud Light Category: Full Length Video / Single or Series / Episodic
Bob Ross
Agency: TBWA\Chiat\Day / New York + MTN DEW / New York + Direct Focus / New York + The Mill / New York
Client: MTN DEW Category: Full Length Video / Single or Series / Episodic
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom
Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic