The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Welcome To Newark
Agency: Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client: Newark Happening Category: Original Music / Song
Ability Signs
Agency: Rethink + Decathlon
Client: Decathlon Canada Category: Spatial Design / Wayfinding
EatQual
Agency: DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client: McDonald's Category: Packaging / Specialty
SOCIAL BULLETS
Agency: Area 23, An IPG Health Company / New York
Client: STAND FOR THE SILENT/KAZOO Category: Craft / Art Direction
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Moving Image / Single
A Song for Every CMO
Agency: FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client: Spotify Category: Custom Content
Auditorial
Agency: R/GA / London + R/GA / Sao Paolo + Google / London
Client: Google Category: Custom Content
The Unfiltered History Tour
Agency: Dentsu Creative / Bengaluru
Client: VICE World News Category: Events / Stunts / Competitions / In-Person
Vanguards of Photography
Agency: GUT / Miami + Activision Blizzard / Santa Monica
Client: Activision Blizzard / Call of Duty Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
Bee Influencer
Agency: Publicis Conseil / Paris
Client: Fondation de France Category: Craft / Storytelling
Black Business Beats
Agency: GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client: Mercado Livre (Ebazar) Category: Brand Partnerships
Whopper Heist
Agency: We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers
Client: Burger King Argentina + Netflix Argentina Category: Brand Partnerships
Dr Rick Will See You Now
Agency: Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client: Progressive Insurance Category: Craft / Writing
Hear My Voice/Escucha mi voz
Agency: GSD&M / Austin + Workman Publishing / New York
Client: Project Amplify Category: Craft / Writing
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Targeted Video / Online
The Most Valuable News
Agency: Africa / São Paulo
Client: Folha de S.Paulo Newspaper Category: Physical Items
The Inevitable News
Agency: Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client: The Columbia Journalism Review Category: Physical Items
OREO Thins Protection Program
Agency: the community / Miami + OREO / New York
Client: OREO Category: Physical Items
Salla 2032
Agency: Africa / São Paulo
Client: House of Lapland Category: Online Films & Video / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Online Films & Video / Long Form - Single
Holiday - Saving Simon
Agency: TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client: Apple Category: Online Films & Video / Long Form - Single
OUT OF INK
Agency: Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client: Diario LA PRENSA Category: Media Relations
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Media Relations
Gender Gaps
Agency: +KNAUSS / Hamburg + Die Stube / Hamburg
Client: Frauen aufs Podium e.V. Category: Writing / Series
The Academic | Google Slides Experience
Agency: BBDO / New York
Client: Capitol Records Category: Innovation & Transformation / Innovation in Moving Image Craft
Only keep the best of France
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: Le chocolat des Français Category: Promotional / Posters - Series
Disease Dilemmas
Agency: BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client: The Garvan Institute of Medical Research Category: Out of Home
Bullying Out Of Home
Agency: Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm
Client: Friends Category: Out of Home
Fearless Night
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client: HandsAway Category: Out of Home
Reverse Renegade
Agency: Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client: Hanes / Champion Category: Social Media Post / Single
Project Courage
Agency: RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client: American Honda Motor Co., Inc. Category: Innovation & Transformation / Innovation in Pharma
Mystery Sniper
Agency: INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client: Activision Blizzard / Call of Duty Category: Experiential / Virtual Events
Behind the pack
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Alliance contre le tabac Category: Online & Mobile
Better With Pepsi
Agency: alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client: Pepsi Category: Out of Home / Series
Shopping Inside Songs
Agency: Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client: Magazine Luiza Category: Experiential Radio & Audio
Warzone in Paradise
Agency: 72andSunny / Los Angeles
Client: Activision Blizzard / Call of Duty Category: Visual Craft / Visual Effects
Undercover Avatar
Agency: Havas Play + Association Enfant Bleu / Paris
Client: Association L'Enfant Bleu Category: Creative Effectiveness / Non-Profit / Charity
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Television & VOD / Long Form - Single
Toll Booth
Agency: FCB New Zealand / Auckland + 3&7 / Los Angeles
Client: Waka Kotahi Category: Television & VOD / Long Form - Single
Dream House
Agency: Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client: Rocket Mortgage & Rocket Homes Category: Television & VOD / Long Form - Single
Alexa's Body
Agency: Hungry Man / New York + Lucky Generals / London
Client: Amazon Alexa Category: Television & VOD / Long Form - Single
Reverse Selfie
Agency: Ogilvy UK / London
Client: Dove Category: Television & VOD / Long Form - Single
You Have To See It
Agency: Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client: TikTok Category: Television & VOD / Long Form - Single
Happy Birthday, Twitter
Agency: No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client: Canadian Centre for Child Protection Category: Public Relations
Hidden Spots
Agency: GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client: Kraft Heinz + Activision Blizzard Category: Brand Partnerships
Black-Owned Friday
Agency: BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client: Google Category: Online & Mobile Video / Interactive Video
DojaCode
Agency: Mojo Supermarket + Active Theory + Girls Who Code
Client: Girls Who Code Category: Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Award:
2022 Music & Sound Craft Bronze Pencil
Agency:
Palette Group / Brooklyn + GNCVB, Newark Happening / Newark
Client:
Newark Happening
Title:
Welcome To Newark
Category:
Original Music / Song
Annual ID:
OS22_MS016B
Award:
2022 Design Bronze Pencil
Agency:
Rethink + Decathlon
Client:
Decathlon Canada
Title:
Ability Signs
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE045B
Award:
2022 Creative Use of Data Bronze Pencil
Agency:
PS21 / Madrid
Client:
KFC
Title:
KFCopypaste
Category:
Social Media
Annual ID:
OS22_CU011B
Award:
2022 Design Bronze Pencil
Agency:
DDB Mudra Group / Mumbai + Vanilla Films / Mumbai
Client:
McDonald's
Title:
EatQual
Category:
Packaging / Specialty
Annual ID:
OS22_DE039B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York
Client:
STAND FOR THE SILENT/KAZOO
Title:
SOCIAL BULLETS
Category:
Craft / Art Direction
Annual ID:
OS22_HW030B
Award:
2022 Design Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Moving Image / Single
Annual ID:
OS22_DE046B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
FCB / New York + Spotify Advertising / New York + Wave Studios / New York + Watt White Music / New York
Client:
Spotify
Title:
A Song for Every CMO
Category:
Custom Content
Annual ID:
OS22_RA014B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
R/GA / London + R/GA / Sao Paolo + Google / London
Client:
Google
Title:
Auditorial
Category:
Custom Content
Annual ID:
OS22_RA015B
Award:
2022 Experiential & Immersive Bronze Pencil
Agency:
Dentsu Creative / Bengaluru
Client:
VICE World News
Title:
The Unfiltered History Tour
Category:
Events / Stunts / Competitions / In-Person
Annual ID:
OS22_EX019B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
GUT / Miami + Activision Blizzard / Santa Monica
Client:
Activision Blizzard / Call of Duty
Title:
Vanguards of Photography
Category:
Augmented, Virtual & Mixed Reality (AR, VR, MR)
Annual ID:
OS22_BE033B
Award:
2022 Integrated Bronze Pencil
Agency:
Publicis Conseil / Paris
Client:
Fondation de France
Title:
Bee Influencer
Category:
Craft / Storytelling
Annual ID:
OS22_IG019B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + Magma / São Paulo
Client:
Mercado Livre (Ebazar)
Title:
Black Business Beats
Category:
Brand Partnerships
Annual ID:
OS22_BE034B
Award:
2022 Branded Entertainment Bronze Pencil
Agency:
We Believers / New York + The Movement by Landia / Buenos Aires + The Pasto / Buenos Airers
Client:
Burger King Argentina + Netflix Argentina
Title:
Whopper Heist
Category:
Brand Partnerships
Annual ID:
OS22_BE035B
Award:
2022 Print Bronze Pencil
Agency:
Arnold Worldwide / Boston + Sweet Rickey + Gloss Studios
Client:
Progressive Insurance
Title:
Dr Rick Will See You Now
Category:
Craft / Writing
Annual ID:
OS22_PT019B
Award:
2022 Print Bronze Pencil
Agency:
GSD&M / Austin + Workman Publishing / New York
Client:
Project Amplify
Title:
Hear My Voice/Escucha mi voz
Category:
Craft / Writing
Annual ID:
OS22_PT020B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Targeted Video / Online
Annual ID:
OS22_DM029B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Africa / São Paulo
Client:
Folha de S.Paulo Newspaper
Title:
The Most Valuable News
Category:
Physical Items
Annual ID:
OS22_DM024B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Area 23, An IPG Health Company / New York + Ritmika Audio Arts / São Paulo + Brooklyn Sports Page / Brooklyn + Stellar Printing Inc. / Long Island City
Client:
The Columbia Journalism Review
Title:
The Inevitable News
Category:
Physical Items
Annual ID:
OS22_DM025B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Marcel / Paris + Heetch / Paris
Client:
Heetch
Title:
Uber Heetch
Category:
Physical Items
Annual ID:
OS22_DM026B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
the community / Miami + OREO / New York
Client:
OREO
Title:
OREO Thins Protection Program
Category:
Physical Items
Annual ID:
OS22_DM027B
Award:
2022 Film Bronze Pencil
Agency:
Africa / São Paulo
Client:
House of Lapland
Title:
Salla 2032
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI031B
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI032B
Award:
2022 Film Bronze Pencil
Agency:
TBWA\Media Arts Lab / Los Angeles + OMD / Los Angeles + Exile Edit / Los Angeles + Bob Industries / Los Angeles
Client:
Apple
Title:
Holiday - Saving Simon
Category:
Online Films & Video / Long Form - Single
Annual ID:
OS22_FI033B
Award:
2022 Public Relations Bronze Pencil
Agency:
Diario La Prensa / Managua + TBWA Nicaragua / Managua
Client:
Diario LA PRENSA
Title:
OUT OF INK
Category:
Media Relations
Annual ID:
OS22_PR016B
Award:
2022 Public Relations Bronze Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Media Relations
Annual ID:
OS22_PR017B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
+KNAUSS / Hamburg + Die Stube / Hamburg
Client:
Frauen aufs Podium e.V.
Title:
Gender Gaps
Category:
Writing / Series
Annual ID:
OS22_MI048B
Award:
2022 Moving Image Craft Bronze Pencil
Agency:
BBDO / New York
Client:
Capitol Records
Title:
The Academic | Google Slides Experience
Category:
Innovation & Transformation / Innovation in Moving Image Craft
Annual ID:
OS22_MI058B
Award:
2022 Design Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
Le chocolat des Français
Title:
Only keep the best of France
Category:
Promotional / Posters - Series
Annual ID:
OS22_DE037B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
BWM Isobar / Sydney + dentsu Amplifi, Carat & MKTG / Sydney + The Pool Collective / Sydney
Client:
The Garvan Institute of Medical Research
Title:
Disease Dilemmas
Category:
Out of Home
Annual ID:
OS22_HW026B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Friends / Stockholm + Perfect Fools / Stockholm + Ocean Outdoor / Stockholm
Client:
Friends
Title:
Bullying Out Of Home
Category:
Out of Home
Annual ID:
OS22_HW027B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Bilancourt
Client:
HandsAway
Title:
Fearless Night
Category:
Out of Home
Annual ID:
OS22_HW028B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
Energy BBDO / Chicago + Hanes / Champion + Verytaste / Chicago
Client:
Hanes / Champion
Title:
Reverse Renegade
Category:
Social Media Post / Single
Annual ID:
OS22_DM034B
Award:
2022 Pharma Bronze Pencil
Agency:
RPA Advertising / Los Angeles + Helium / Santa Monica + Lime Studios / Santa Monica
Client:
American Honda Motor Co., Inc.
Title:
Project Courage
Category:
Innovation & Transformation / Innovation in Pharma
Annual ID:
OS22_PH012B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
INGO / Stockholm + Activision Blizzard / Santa Monica + Raven Software / Middleton
Client:
Activision Blizzard / Call of Duty
Title:
Mystery Sniper
Category:
Experiential / Virtual Events
Annual ID:
OS22_DM032B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
Cheil / Spain
Client:
CRIS contra el Cáncer
Title:
The Battle Inside
Category:
Online & Mobile
Annual ID:
OS22_HW022B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Alliance contre le tabac
Title:
Behind the pack
Category:
Online & Mobile
Annual ID:
OS22_HW023B
Award:
2022 Design Bronze Pencil
Agency:
alma DDB / Miami + PepsiCo + OMD + Carbo Films
Client:
Pepsi
Title:
Better With Pepsi
Category:
Out of Home / Series
Annual ID:
OS22_DE042B
Award:
2022 Radio & Audio Bronze Pencil
Agency:
Ogilvy Brasil / São Paulo + Magazine Luiza / São Paulo
Client:
Magazine Luiza
Title:
Shopping Inside Songs
Category:
Experiential Radio & Audio
Annual ID:
OS22_RA016B
Award:
2022 Interactive & Mobile Craft Bronze Pencil
Agency:
72andSunny / Los Angeles
Client:
Activision Blizzard / Call of Duty
Title:
Warzone in Paradise
Category:
Visual Craft / Visual Effects
Annual ID:
OS22_IC010B
Award:
2022 Creative Effectiveness Bronze Pencil
Agency:
Havas Play + Association Enfant Bleu / Paris
Client:
Association L'Enfant Bleu
Title:
Undercover Avatar
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE012B
Award:
2022 Film Bronze Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI025B
Award:
2022 Film Bronze Pencil
Agency:
FCB New Zealand / Auckland + 3&7 / Los Angeles
Client:
Waka Kotahi
Title:
Toll Booth
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI026B
Award:
2022 Film Bronze Pencil
Agency:
Highdive / Chicago + Rocket Mortgage & Rocket Homes + Stink Films
Client:
Rocket Mortgage & Rocket Homes
Title:
Dream House
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI027B
Award:
2022 Film Bronze Pencil
Agency:
Hungry Man / New York + Lucky Generals / London
Client:
Amazon Alexa
Title:
Alexa's Body
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI028B
Award:
2022 Film Bronze Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI029B
Award:
2022 Film Bronze Pencil
Agency:
Saatchi & Saatchi / New York + Le Truc / New York + Zenith / Los Angeles + Biscuit Filmworks / Los Angeles
Client:
TikTok
Title:
You Have To See It
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI030B
Award:
2022 Health & Wellness Bronze Pencil
Agency:
No Fixed Address / Toronto + Mischief @ No Fixed Address + Canadian Centre for Child Protection + AdHoc Content
Client:
Canadian Centre for Child Protection
Title:
Happy Birthday, Twitter
Category:
Public Relations
Annual ID:
OS22_HW029B
Award:
2022 Direct Marketing Bronze Pencil
Agency:
GUT / São Paulo + HEFTY / São Paulo + I Hate Flash + Mol / São Paulo
Client:
Kraft Heinz + Activision Blizzard
Title:
Hidden Spots
Category:
Brand Partnerships
Annual ID:
OS22_DM038B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
BBH USA / New York + Google / Mountain View + Anonymous Content / Los Angeles + Cabin / New York
Client:
Google
Title:
Black-Owned Friday
Category:
Online & Mobile Video / Interactive Video
Annual ID:
OS22_IN022B
Award:
2022 Interactive, Online & Mobile Bronze Pencil
Agency:
Mojo Supermarket + Active Theory + Girls Who Code
Client:
Girls Who Code
Title:
DojaCode
Category:
Innovation & Transformation / Innovation in Interactive, Online, & Mobile
Annual ID:
OS22_IN027B
