The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Tony Stewart
Agency: Crispin Porter + Bogusky / Boulder
Client: Burger King Category: Online Films And Video / Event or Live Webcast - Single
Presidium Bedsheets
Agency: Out of the Box / Delhi
Client: Presidium Senior Secondary School Category: Public Service / Collateral - Campaign
The Fun Theory
Agency: DDB Stockholm / Stockholm
Client: Volkswagen Category: Online Films And Video / Short Form - Series/Episodes
Toy Soldiers
Agency: Y&R South Africa / Wendywood
Client: UNICEF Category: Experiential Advertising / Single
Killzone 2 Webgame
Agency: Agency Republic / London
Client: PlayStation - Sony Computer Entertainment UK Category: Gaming & Branded Applications / Branded applications
Real Racing GTI
Agency: AKQA / Washington
Client: Volkswagen Category: Gaming & Branded Applications / Branded applications
uArt
Agency: BBDO / New York
Client: Procter & Gamble/Gillette Category: Gaming & Branded Applications / Branded applications
Pathways to Housing Installation
Agency: Sarkissian Mason / Shelby Township
Client: Sarkissian Mason Category: Mobile Applications/Sites / Public Service/ Non-Profit
Piccadilly Sign
Agency: Leo Burnett / London
Client: McDonald's Category: Out Of Home/Outdoor / Single
\'Sydney Writers\' Festival letterheads\'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Sydney Writers\' Festival Category: Corporate Identity / Campaign
Functionalab - Corporate identity
Agency: Sid Lee / Montreal
Client: Functionalab Category: Corporate Identity / Campaign
221B.sh
Agency: AKQA / London
Client: Warner Bros. Pictures Category: Websites & Microsites / Branded Games
500 faces
Agency: AgenciaClick Isobar / São Paulo
Client: FIAT Automóveis Category: Mobile Applications/Sites / Durable Goods
Replay
Agency: TBWAChiatDay / Los Angeles
Client: Gatorade Category: Innovation in Advertising / Campaign
'The Ross Family/The Smith Family/The White Family'
Agency: Saatchi & Saatchi Sydney / Sydney
Client: Pedestrian Council of Australia Category: Public Service / Newspaper or Magazine - Campaign
Monday Night Football
Agency: Wieden+Kennedy, New York / New York
Client: ESPN Category: Consumer Television / Over :30 - Campaign
Soap Cards
Agency: Karigari Design inc / Mumbai
Client: The Backpacker Company Category: Corporate Identity / Single
'Country Australia Border Security - Nothing Soft Gets In'
Agency: Saatchi & Saatchi / Sydney
Client: Toyota Motor Corporation Australia Category: Television / Specials or one-time screening
Stressball
Agency: JWT Dubai / dubai
Client: Friends of Cancer Patients (FOCP) Category: Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Waterslide
Agency: Dare / London
Client: Barclaycard Category: Mobile Applications/Sites / Branded Games
POSTERS
Agency: CLM BBDO / BOULOGNE BILLANCOURT
Client: HEWLETT PACKARD Category: Out Of Home/Outdoor / Campaign
Resist Simple
Agency: Wieden + Kennedy / Amsterdam
Client: Tanqueray Category: Broadcast Design / Campaign
House of Cards Exhibition
Agency: Leo Burnett / London
Client: Shelter Category: Spatial Design / Single
Oasis 'Dig Out Your Soul' - In the Streets
Agency: BBH / New York
Client: NYC & Co, and Warner Brothers Category: Film / Documentaries
Chainsaw
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: SOS Atlantic Forest Foundation Category: Public Service / Radio - Single
Magical christmas cards
Agency: Crispin Porter + Bogusky Europe / Gothenburg
Client: Posten Category: Websites & Microsites / Durable Goods
Mustang Customizer
Agency: Team Detroit / Dearborn
Client: Ford Motor Company Category: Websites & Microsites / Durable Goods
Wine to Water
Agency: BradfordLawton, LLC / San Antonio
Client: Wine to Water Category: Branding / Logo/Trademark Design - Single Only
ANTI KNIFE CRIME
Agency: Abbott Mead Vickers BBDO / London
Client: METROPOLITAN POLICE Category: Online Films And Video / Long Form - Single
The Affair
Agency: BBDO / New York
Client: HBO Category: Online Films And Video / Long Form - Single
Return of the Ornament
Agency: Happy F&B / Gothenburg
Client: The Swedish Museum of Architecture Category: Public Service / Outdoor and Posters - Campaign
Fresh Soups To Go
Agency: Scholz & Friends Identify / Berlin
Client: Roggenkamp Organics Category: Package Design / Campaign
Yalook - Fashion Faces - Calendar
Agency: FutureBrand / Hamburg
Client: yalook.com Category: Collateral Design / Promotion (Agencies creating work for individuals)
2 Euro for a square meal
Agency: Ogilvy&Mather GmbH / Duesseldorf
Client: Duesseldorfer Tafel e.V. Category: Interactive Advertising / Public Service/ Non-Profit - Single
How Hetero?
Agency: Akestam Holst / Stockholm
Client: Stockholm Pride Festival Category: Websites & Microsites / Public Service/ Non-Profit
Summit on the Summit Site
Agency: Goodby, Silverstein & Partners / San Francisco
Client: HP Category: Websites & Microsites / Public Service/ Non-Profit
Baby Elephant
Agency: Boondoggle / Leuven
Client: KMDA Category: Integrated Branding / Integrated Branding Campaign - 360
DJ Hero Wicky Wicky Banner
Agency: Crispin Porter + Bogusky / Boulder
Client: Guitar Hero Category: Interactive Advertising / Banners - Dynamic - Single
Second Opinion
Agency: TBWAMedia Arts Lab / Los Angeles
Client: Apple Category: Interactive Advertising / Banners - Dynamic - Single
Drop Everything for Love
Agency: JWT New York / New York
Client: DTC Category: Online Films And Video / Long Form - Series/Episodes
Fire Extinguishers
Agency: Y&R / DUBAI
Client: Harvey Nichols Category: Newspaper / Full Page or Spread - Single
NIKEiD GENERATOR
Agency: beacon communications k.k. / Tokyo
Client: NIKE JAPAN Category: Events and Installations / Creative positioning of a brand outside traditional or online media
Sprint Center Wall Installation
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Sprint Category: Interactive Advertising / Environmental / Experiential - Single
Comcast Town
Agency: Goodby, Silverstein & Partners / San Francisco
Client: Comcast Category: Websites & Microsites / Social Networks/ Community
Cliff
Agency: The Campaign Palace Sydney / Sydney
Client: Panasonic Category: Consumer Television / :30/:25 - Single
Right Music Wrongs
Agency: Droga5 Australia / East Sydney
Client: Virgin Mobile Australia Category: Online Films And Video / Short Form - Single
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Burger King
Title:
Tony Stewart
Category:
Online Films And Video / Event or Live Webcast - Single
Annual ID:
10240N
Award:
2010 Design Bronze Pencil
Agency:
Out of the Box / Delhi
Client:
Presidium Senior Secondary School
Title:
Presidium Bedsheets
Category:
Public Service / Collateral - Campaign
Annual ID:
10063D
Award:
2010 Interactive Bronze Pencil
Agency:
DDB Stockholm / Stockholm
Client:
Volkswagen
Title:
The Fun Theory
Category:
Online Films And Video / Short Form - Series/Episodes
Annual ID:
10066N
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R South Africa / Wendywood
Client:
UNICEF
Title:
Toy Soldiers
Category:
Experiential Advertising / Single
Annual ID:
10088G
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Agency Republic / London
Client:
PlayStation - Sony Computer Entertainment UK
Title:
Killzone 2 Webgame
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10035E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
AKQA / Washington
Client:
Volkswagen
Title:
Real Racing GTI
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10036E
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBDO / New York
Client:
Procter & Gamble/Gillette
Title:
uArt
Category:
Gaming & Branded Applications / Branded applications
Annual ID:
10037E
Award:
2010 Interactive Bronze Pencil
Agency:
Sarkissian Mason / Shelby Township
Client:
Sarkissian Mason
Title:
Pathways to Housing Installation
Category:
Mobile Applications/Sites / Public Service/ Non-Profit
Annual ID:
10034N
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / London
Client:
McDonald's
Title:
Piccadilly Sign
Category:
Out Of Home/Outdoor / Single
Annual ID:
10012A
Award:
2010 Design Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Sydney Writers\' Festival
Title:
\'Sydney Writers\' Festival letterheads\'
Category:
Corporate Identity / Campaign
Annual ID:
10014D
Award:
2010 Design Bronze Pencil
Agency:
Sid Lee / Montreal
Client:
Functionalab
Title:
Functionalab - Corporate identity
Category:
Corporate Identity / Campaign
Annual ID:
10015D
Award:
2010 Interactive Bronze Pencil
Agency:
AKQA / London
Client:
Warner Bros. Pictures
Title:
221B.sh
Category:
Websites & Microsites / Branded Games
Annual ID:
10003N
Award:
2010 Advertising Bronze Pencil
Agency:
Leo Burnett / Chicago
Client:
P&G Tampax
Title:
Zack Johnson
Category:
Non-Broadcast / Single
Annual ID:
10075G
Award:
2010 Interactive Bronze Pencil
Agency:
AgenciaClick Isobar / São Paulo
Client:
FIAT Automóveis
Title:
500 faces
Category:
Mobile Applications/Sites / Durable Goods
Annual ID:
10033N
Award:
2010 Advertising Bronze Pencil
Agency:
TBWAChiatDay / Los Angeles
Client:
Gatorade
Title:
Replay
Category:
Innovation in Advertising / Campaign
Annual ID:
10082G
Award:
2010 Advertising Bronze Pencil
Agency:
Saatchi & Saatchi Sydney / Sydney
Client:
Pedestrian Council of Australia
Title:
'The Ross Family/The Smith Family/The White Family'
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10033A
Award:
2010 Advertising Bronze Pencil
Agency:
Wieden+Kennedy, New York / New York
Client:
ESPN
Title:
Monday Night Football
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10053T
Award:
2010 Design Bronze Pencil
Agency:
Karigari Design inc / Mumbai
Client:
The Backpacker Company
Title:
Soap Cards
Category:
Corporate Identity / Single
Annual ID:
10011D
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
Saatchi & Saatchi / Sydney
Client:
Toyota Motor Corporation Australia
Title:
'Country Australia Border Security - Nothing Soft Gets In'
Category:
Television / Specials or one-time screening
Annual ID:
10009E
Award:
2010 Design Bronze Pencil
Agency:
JWT Dubai / dubai
Client:
Friends of Cancer Patients (FOCP)
Title:
Stressball
Category:
Public Service / Collateral - Single (direct mail, booklet/brochures, guerilla)
Annual ID:
10061D
Award:
2010 Interactive Bronze Pencil
Agency:
Dare / London
Client:
Barclaycard
Title:
Waterslide
Category:
Mobile Applications/Sites / Branded Games
Annual ID:
10030N
Award:
2010 Advertising Bronze Pencil
Agency:
CLM BBDO / BOULOGNE BILLANCOURT
Client:
HEWLETT PACKARD
Title:
POSTERS
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10016A
Award:
2010 Design Bronze Pencil
Agency:
Wieden + Kennedy / Amsterdam
Client:
Tanqueray
Title:
Resist Simple
Category:
Broadcast Design / Campaign
Annual ID:
10055D
Award:
2010 Design Bronze Pencil
Agency:
Leo Burnett / London
Client:
Shelter
Title:
House of Cards Exhibition
Category:
Spatial Design / Single
Annual ID:
10035D
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
BBH / New York
Client:
NYC & Co, and Warner Brothers
Title:
Oasis 'Dig Out Your Soul' - In the Streets
Category:
Film / Documentaries
Annual ID:
10017E
Award:
2010 Advertising Bronze Pencil
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
SOS Atlantic Forest Foundation
Title:
Chainsaw
Category:
Public Service / Radio - Single
Annual ID:
10040R
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky Europe / Gothenburg
Client:
Posten
Title:
Magical christmas cards
Category:
Websites & Microsites / Durable Goods
Annual ID:
10013N
Award:
2010 Interactive Bronze Pencil
Agency:
Team Detroit / Dearborn
Client:
Ford Motor Company
Title:
Mustang Customizer
Category:
Websites & Microsites / Durable Goods
Annual ID:
10014N
Award:
2010 Design Bronze Pencil
Agency:
BradfordLawton, LLC / San Antonio
Client:
Wine to Water
Title:
Wine to Water
Category:
Branding / Logo/Trademark Design - Single Only
Annual ID:
10008D
Award:
2010 Interactive Bronze Pencil
Agency:
Abbott Mead Vickers BBDO / London
Client:
METROPOLITAN POLICE
Title:
ANTI KNIFE CRIME
Category:
Online Films And Video / Long Form - Single
Annual ID:
10069N
Award:
2010 Interactive Bronze Pencil
Agency:
BBDO / New York
Client:
HBO
Title:
The Affair
Category:
Online Films And Video / Long Form - Single
Annual ID:
10070N
Award:
2010 Design Bronze Pencil
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid Manifesto
Category:
Direct Mail / Single
Annual ID:
10048D
Award:
2010 Design Bronze Pencil
Agency:
Happy F&B / Gothenburg
Client:
The Swedish Museum of Architecture
Title:
Return of the Ornament
Category:
Public Service / Outdoor and Posters - Campaign
Annual ID:
10058D
Award:
2010 Design Bronze Pencil
Agency:
Scholz & Friends Identify / Berlin
Client:
Roggenkamp Organics
Title:
Fresh Soups To Go
Category:
Package Design / Campaign
Annual ID:
10020D
Award:
2010 Design Bronze Pencil
Agency:
FutureBrand / Hamburg
Client:
yalook.com
Title:
Yalook - Fashion Faces - Calendar
Category:
Collateral Design / Promotion (Agencies creating work for individuals)
Annual ID:
10030D
Award:
2010 Design Bronze Pencil
Agency:
BBDO / New York
Client:
The Economist
Title:
Plugs
Category:
Outdoor Design / Single
Annual ID:
10040D
Award:
2010 Interactive Bronze Pencil
Agency:
Ogilvy&Mather GmbH / Duesseldorf
Client:
Duesseldorfer Tafel e.V.
Title:
2 Euro for a square meal
Category:
Interactive Advertising / Public Service/ Non-Profit - Single
Annual ID:
10057N
Award:
2010 Interactive Bronze Pencil
Agency:
Akestam Holst / Stockholm
Client:
Stockholm Pride Festival
Title:
How Hetero?
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10019N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
HP
Title:
Summit on the Summit Site
Category:
Websites & Microsites / Public Service/ Non-Profit
Annual ID:
10020N
Award:
2010 Interactive Bronze Pencil
Agency:
Boondoggle / Leuven
Client:
KMDA
Title:
Baby Elephant
Category:
Integrated Branding / Integrated Branding Campaign - 360
Annual ID:
10079N
Award:
2010 Interactive Bronze Pencil
Agency:
Crispin Porter + Bogusky / Boulder
Client:
Guitar Hero
Title:
DJ Hero Wicky Wicky Banner
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10043N
Award:
2010 Interactive Bronze Pencil
Agency:
TBWAMedia Arts Lab / Los Angeles
Client:
Apple
Title:
Second Opinion
Category:
Interactive Advertising / Banners - Dynamic - Single
Annual ID:
10044N
Award:
2010 Interactive Bronze Pencil
Agency:
JWT New York / New York
Client:
DTC
Title:
Drop Everything for Love
Category:
Online Films And Video / Long Form - Series/Episodes
Annual ID:
10073N
Award:
2010 Advertising Bronze Pencil
Agency:
Y&R / DUBAI
Client:
Harvey Nichols
Title:
Fire Extinguishers
Category:
Newspaper / Full Page or Spread - Single
Annual ID:
10002A
Award:
2010 Branded Entertainment Bronze Pencil
Agency:
beacon communications k.k. / Tokyo
Client:
NIKE JAPAN
Title:
NIKEiD GENERATOR
Category:
Events and Installations / Creative positioning of a brand outside traditional or online media
Annual ID:
10076E
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Sprint
Title:
Sprint Center Wall Installation
Category:
Interactive Advertising / Environmental / Experiential - Single
Annual ID:
10051N
Award:
2010 Interactive Bronze Pencil
Agency:
Goodby, Silverstein & Partners / San Francisco
Client:
Comcast
Title:
Comcast Town
Category:
Websites & Microsites / Social Networks/ Community
Annual ID:
10028N
Award:
2010 Advertising Bronze Pencil
Agency:
Mullen / Wenham
Client:
Boston Bruins
Title:
Date
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10056T
Award:
2010 Advertising Bronze Pencil
Agency:
The Campaign Palace Sydney / Sydney
Client:
Panasonic
Title:
Cliff
Category:
Consumer Television / :30/:25 - Single
Annual ID:
10057T
Award:
2010 Interactive Bronze Pencil
Agency:
Droga5 Australia / East Sydney
Client:
Virgin Mobile Australia
Title:
Right Music Wrongs
Category:
Online Films And Video / Short Form - Single
Annual ID:
10065N
