The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Strolling
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Reading
Agency: TAXI Canada / Toronto
Client: Pfizer Canada Inc Category: Consumer Television / :20 and Under - Single
Bambi, Dinner, Garage
Agency: La Comunidad / Miami
Client: Wrangler Category: Cinema Advertising / Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Cinema Advertising / Campaign
Economy versus environment
Agency: AlmapBBDO / São Paulo
Client: Greenpeace Category: Public Service / Newspaper or Magazine - Campaign
Walker Evan
Agency: DDB Brasil / Sao Paulo
Client: MASP (museum) Category: Public Service / Newspaper or Magazine - Campaign
Children Do
Agency: Del Campo Nazca Saatchi & Saatchi / Martinez
Client: Hospital Aleman Category: Public Service / Newspaper or Magazine - Campaign
Make it a thing of the past
Agency: M&C Saatchi / Melbourne
Client: Save the Children Category: Public Service / Newspaper or Magazine - Campaign
Choking Lives
Agency: Ogilvy & Mather / Mumbai
Client: Vodafone Essar Limited Category: Public Service / Newspaper or Magazine - Campaign
Organs on Offer Supplement
Agency: Ogilvy Frankfurt / Frankfurt
Client: ISHR (International Society For Human Rights) Category: Public Service / Newspaper or Magazine - Campaign
Billions For Economy. No Money For Food.
Agency: Ogilvy Frankfurt / Frankfurt
Client: World Hunger Aid (Welthungerhilfe e.V.) Category: Public Service / Newspaper or Magazine - Campaign
Predator Watch Print
Agency: Rethink / Vancouver
Client: Children of the Street Society Category: Public Service / Newspaper or Magazine - Campaign
Imagine TV Campaign
Agency: BBDO / New York
Client: HBO Category: Consumer Television / Over :30 - Campaign
The revenge of the little man
Agency: Jung von Matt AG / Hamburg
Client: Mystocks Category: Consumer Television / Over :30 - Campaign
Powerful Stuff
Agency: RKCR/Y&R / London
Client: Virgin Media Category: Consumer Television / Over :30 - Campaign
How to dance
Agency: Santo / Buenos Aires
Client: Telecom - Personal Category: Consumer Television / Over :30 - Campaign
Puppets Season 1 Campaign
Agency: Wieden+Kennedy / Portland
Client: Nike Basketball Category: Consumer Television / Over :30 - Campaign
Graduations
Agency: Young & Rubicam Buenos Aires / Buenos Aires
Client: Ole Category: Consumer Television / Over :30 - Campaign
Stones
Agency: Arnold Worldwide / Boston
Client: American Legacy Foundation Category: Public Service / Newspaper or Magazine - Single
Church
Agency: Cramer Krasselt / Milwaukee
Client: Milwaukee Police Department Category: Public Service / Newspaper or Magazine - Single
Darkness
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Photographer
Agency: Erika Baldwin / London
Client: Medecins Sans Frontieres Category: Public Service / Newspaper or Magazine - Single
Khede Kasra
Agency: Leo Burnett Beirut / Beirut
Client: Hariri Foundation Category: Public Service / Newspaper or Magazine - Single
Zebraffe
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Ziger
Agency: Preston Kelly / Minneapolis
Client: The Minnesota Zoo Category: Public Service / Newspaper or Magazine - Single
Don't text and drive
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Orange Category: Public Service / Newspaper or Magazine - Single
It's About You Films
Agency: Wieden+Kennedy / Portland
Client: Nike Livestrong Foundation Category: Non-Broadcast / Campaign
Aspirin And Cafiaspirin. As Your Headache's Size
Agency: AlmapBBDO / São Paulo
Client: Bayer Category: Out Of Home/Outdoor / Campaign
Havaianas Nest
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas Category: Out Of Home/Outdoor / Campaign
Be Stupid. (Copy Only)
Agency: Anomaly / New York
Client: Diesel Category: Out Of Home/Outdoor / Campaign
Guys Never Change
Agency: Energy BBDO / Chicago
Client: Jim Beam Category: Out Of Home/Outdoor / Campaign
5 Ingredient Outdoor Campaign
Agency: Goodby, Silverstein & Partners / san francisco
Client: Haagen Dazs Category: Out Of Home/Outdoor / Campaign
Irresistible
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: Carrera Category: Out Of Home/Outdoor / Campaign
Silent messages
Agency: Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: IKEA Category: Out Of Home/Outdoor / Campaign
Hair Art
Agency: Grey Worldwide India / Mumbai
Client: Pantene Category: Out Of Home/Outdoor / Campaign
SPIEGEL-Campaign
Agency: Jung von Matt AG / Hamburg
Client: DER SPIEGEL Magazine Category: Out Of Home/Outdoor / Campaign
iPod posters
Agency: MacLaren McCann Canada / Calgary
Client: Recordland Category: Out Of Home/Outdoor / Campaign
The Economist
Agency: Ogilvy & Mather / Mumbai
Client: The Economist Category: Out Of Home/Outdoor / Campaign
Melting
Agency: Ogilvy France / Paris
Client: Nestle Waters - Perrier Category: Out Of Home/Outdoor / Campaign
3 years guarantee
Agency: Publicis Conseil / PARIS
Client: Stihl Category: Out Of Home/Outdoor / Campaign
Yellow City
Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client: Yellow Pages Category: Out Of Home/Outdoor / Campaign
Don't Blank the Rainbow
Agency: TBWA\Chiat\Day - New York / New York
Client: Skittles Category: Out Of Home/Outdoor / Campaign
The Trillion Dollar Campaign
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: The Zimbabwean Category: Out Of Home/Outdoor / Campaign
$1 for Dirty Water
Agency: Casanova Pendrill / New York
Client: UNICEF Category: Public Service / Outdoor and Posters - Single
Bleeding Billboard
Agency: Colenso BBDO / Auckland
Client: Papakura District Council Category: Public Service / Outdoor and Posters - Single
Crash
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Hospital
Agency: Cramer Krasselt / Milwaukee
Client: Elm Grove Police Department Category: Public Service / Outdoor and Posters - Single
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Strolling
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10411T
Award:
2010 Advertising Merit Award
Agency:
TAXI Canada / Toronto
Client:
Pfizer Canada Inc
Title:
Reading
Category:
Consumer Television / :20 and Under - Single
Annual ID:
10412T
Award:
2010 Advertising Merit Award
Agency:
La Comunidad / Miami
Client:
Wrangler
Title:
Bambi, Dinner, Garage
Category:
Cinema Advertising / Campaign
Annual ID:
10429T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Cinema Advertising / Campaign
Annual ID:
10430T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Greenpeace
Title:
Economy versus environment
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10281A
Award:
2010 Advertising Merit Award
Agency:
DDB Brasil / Sao Paulo
Client:
MASP (museum)
Title:
Walker Evan
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10282A
Award:
2010 Advertising Merit Award
Agency:
Del Campo Nazca Saatchi & Saatchi / Martinez
Client:
Hospital Aleman
Title:
Children Do
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10283A
Award:
2010 Advertising Merit Award
Agency:
M&C Saatchi / Melbourne
Client:
Save the Children
Title:
Make it a thing of the past
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10284A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
Vodafone Essar Limited
Title:
Choking Lives
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10285A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
ISHR (International Society For Human Rights)
Title:
Organs on Offer Supplement
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10286A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy Frankfurt / Frankfurt
Client:
World Hunger Aid (Welthungerhilfe e.V.)
Title:
Billions For Economy. No Money For Food.
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10287A
Award:
2010 Advertising Merit Award
Agency:
Rethink / Vancouver
Client:
Children of the Street Society
Title:
Predator Watch Print
Category:
Public Service / Newspaper or Magazine - Campaign
Annual ID:
10288A
Award:
2010 Advertising Merit Award
Agency:
BBDO / New York
Client:
HBO
Title:
Imagine TV Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10374T
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Mystocks
Title:
The revenge of the little man
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10375T
Award:
2010 Advertising Merit Award
Agency:
RKCR/Y&R / London
Client:
Virgin Media
Title:
Powerful Stuff
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10376T
Award:
2010 Advertising Merit Award
Agency:
Santo / Buenos Aires
Client:
Telecom - Personal
Title:
How to dance
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10377T
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Basketball
Title:
Puppets Season 1 Campaign
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10378T
Award:
2010 Advertising Merit Award
Agency:
Young & Rubicam Buenos Aires / Buenos Aires
Client:
Ole
Title:
Graduations
Category:
Consumer Television / Over :30 - Campaign
Annual ID:
10379T
Award:
2010 Advertising Merit Award
Agency:
Arnold Worldwide / Boston
Client:
American Legacy Foundation
Title:
Stones
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10273A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Milwaukee Police Department
Title:
Church
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10274A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Darkness
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10275A
Award:
2010 Advertising Merit Award
Agency:
Erika Baldwin / London
Client:
Medecins Sans Frontieres
Title:
Photographer
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10276A
Award:
2010 Advertising Merit Award
Agency:
Leo Burnett Beirut / Beirut
Client:
Hariri Foundation
Title:
Khede Kasra
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10277A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Zebraffe
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10278A
Award:
2010 Advertising Merit Award
Agency:
Preston Kelly / Minneapolis
Client:
The Minnesota Zoo
Title:
Ziger
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10279A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Orange
Title:
Don't text and drive
Category:
Public Service / Newspaper or Magazine - Single
Annual ID:
10280A
Award:
2010 Advertising Merit Award
Agency:
Wieden+Kennedy / Portland
Client:
Nike Livestrong Foundation
Title:
It's About You Films
Category:
Non-Broadcast / Campaign
Annual ID:
10447T
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
Bayer
Title:
Aspirin And Cafiaspirin. As Your Headache's Size
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10208A
Award:
2010 Advertising Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas
Title:
Havaianas Nest
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10209A
Award:
2010 Advertising Merit Award
Agency:
Anomaly / New York
Client:
Diesel
Title:
Be Stupid. (Copy Only)
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10210A
Award:
2010 Advertising Merit Award
Agency:
Droga5 / New York
Client:
Puma
Title:
L.I.F.T.
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10211A
Award:
2010 Advertising Merit Award
Agency:
Energy BBDO / Chicago
Client:
Jim Beam
Title:
Guys Never Change
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10212A
Award:
2010 Advertising Merit Award
Agency:
Goodby, Silverstein & Partners / san francisco
Client:
Haagen Dazs
Title:
5 Ingredient Outdoor Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10213A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
Carrera
Title:
Irresistible
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10214A
Award:
2010 Advertising Merit Award
Agency:
Grabarz & Partner Werbeagentur GmbH / Hamburg
Client:
IKEA
Title:
Silent messages
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10215A
Award:
2010 Advertising Merit Award
Agency:
Grey Worldwide India / Mumbai
Client:
Pantene
Title:
Hair Art
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10216A
Award:
2010 Advertising Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
DER SPIEGEL Magazine
Title:
SPIEGEL-Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10217A
Award:
2010 Advertising Merit Award
Agency:
MacLaren McCann Canada / Calgary
Client:
Recordland
Title:
iPod posters
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10218A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
Fiat
Title:
Crash Tests
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10219A
Award:
2010 Advertising Merit Award
Agency:
Marcel Paris / paris
Client:
France 24
Title:
I-Phone
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10220A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy & Mather / Mumbai
Client:
The Economist
Title:
The Economist
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10221A
Award:
2010 Advertising Merit Award
Agency:
Ogilvy France / Paris
Client:
Nestle Waters - Perrier
Title:
Melting
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10222A
Award:
2010 Advertising Merit Award
Agency:
Publicis Conseil / PARIS
Client:
Stihl
Title:
3 years guarantee
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10223A
Award:
2010 Advertising Merit Award
Agency:
Shalmor Avnon Amichay/Y&R Interactive Tel Aviv / Tel Aviv
Client:
Yellow Pages
Title:
Yellow City
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10224A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Chiat\Day - New York / New York
Client:
Skittles
Title:
Don't Blank the Rainbow
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10225A
Award:
2010 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
The Zimbabwean
Title:
The Trillion Dollar Campaign
Category:
Out Of Home/Outdoor / Campaign
Annual ID:
10226A
Award:
2010 Advertising Merit Award
Agency:
Casanova Pendrill / New York
Client:
UNICEF
Title:
$1 for Dirty Water
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10289A
Award:
2010 Advertising Merit Award
Agency:
Colenso BBDO / Auckland
Client:
Papakura District Council
Title:
Bleeding Billboard
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10290A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Crash
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10291A
Award:
2010 Advertising Merit Award
Agency:
Cramer Krasselt / Milwaukee
Client:
Elm Grove Police Department
Title:
Hospital
Category:
Public Service / Outdoor and Posters - Single
Annual ID:
10292A