The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Category
Consumer Television / :20 and Under - Single
Annual ID
10411T
About the Work
When couples stop having sex, they start filling that void with other activities. And while ?couple? activities like antiquing, strolling, reading and watching sports seem harmless at first, they can end up taking over couples? lives. Viagra helps them get back to just having sex again. The campaign uses outdoor/print to raise awareness of these sex replacement activities. And the television spots share stories of couples who took their activities too far. With the help of Viagra, they were able to find their way back to the bedroom. Follow-up commercials ask couples if they too suffer from chronic ?activities?.
2010 Awards
Total Points: 5
Merit
Credits
Production Company
Soft Citizen/Furlined
Art Director
Nathan Monteith
Stefan Wegner
Creative Director
Darren Clarke
Director
The Perlorian Brothers
Writer
Nathan Monteith
Stefan Wegner
Agency Producer
Eugene Marchio
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