The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Lowe's Vine Fix in Six Campaign
Agency: BBDO / New York
Client: Lowe's Category: Brand Transformation / Single
A Better Island Vacation
Agency: Ogilvy / New York
Client: British Airways and VisitBritain Category: Brand Transformation / Single
Reality Drop
Agency: Arnold Worldwide / Boston
Client: Climate Reality Category: Banners & Interactive Advertising / Public Service/Non-Profit
Free The Forced!
Agency: Cheil Germany / Schwalbach am Taunus
Client: United Nations Association of Germany Category: Banners & Interactive Advertising / Public Service/Non-Profit
The World's First Really Live Pig Feed
Agency: Elvis Communications / London
Client: Compassion In World Farming Category: Banners & Interactive Advertising / Public Service/Non-Profit
The Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The Ad Council Category: Banners & Interactive Advertising / Public Service/Non-Profit
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Agency: Saatchi & Saatchi Canada / Toronto
Client: Tourette Syndrome Foundation of Canada Category: Banners & Interactive Advertising / Public Service/Non-Profit
Missing Person Pre-Rolls
Agency: VML / Sydney
Client: Australian Federal Police Category: Banners & Interactive Advertising / Public Service/Non-Profit
AT&T Digital Life
Agency: BBDO / New York
Client: AT&T Category: Mobile Applications/Sites / Consumer Goods
The Selfscan Report
Agency: serviceplan / Munich
Client: Auchan Category: Mobile Applications/Sites / Consumer Goods
Google Street View Treks
Agency: B-Reel / New York
Client: Google Maps Category: Integrated Branding / Integrated Branding Campaign - Online
The Azerbaijani Olympic Digital Story
Agency: Grey / New York
Client: Febreze Category: Integrated Branding / Integrated Branding Campaign - Online
Burberry Kisses: A Google Art, Copy & Code Project
Agency: Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client: Google, Burberry Category: Integrated Branding / Integrated Branding Campaign - Online
Internetervention
Agency: Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles
Client: Old Spice Category: Integrated Branding / Integrated Branding Campaign - Online
Video Stamp
Agency: Clemenger BBDO / Melbourne
Client: Australia Post Category: Use of Technology / Product & Mobile Integration
Youtube Playlist Store
Agency: R/GA / Sao Paulo
Client: Google Brasil Internet Category: Use of Technology / Product & Mobile Integration
Every Text Helps
Agency: DDB Canada / Vancouver
Client: Crime Stoppers BC Category: Radio / Public Service - Campaign
Lunch is on Me - Radio Campaign
Agency: FCB / Cape Town
Client: Peninsula School Feeding Association Category: Radio / Public Service - Campaign
Melbourne Remote Control Tourist
Agency: Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client: Tourism Victoria Category: Online Films & Video / Interactive Video
Second Chance
Agency: Leo Burnett / London
Client: BITC Category: Online Films & Video / Interactive Video
To See
Agency: Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client: Menicon Category: Online Films & Video / Interactive Video
The Monster
Agency: Ogilvy Spain / OgilvyOne Madrid / Madrid
Client: ING DIRECT Category: Online Films & Video / Interactive Video
CarryMe.tv by @powster
Agency: POWSTER / London
Client: Bombay Bicycle Club Category: Online Films & Video / Interactive Video
Epic Playdate / Hyundai Santa Fe
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Craft / Animation/Motion Graphics
The Art of Noise
Agency: M&C Saatchi/Mark / Sydney
Client: Noise International Category: Craft / Animation/Motion Graphics
A Boy and His Atom
Agency: Ogilvy / New York
Client: IBM Category: Craft / Animation/Motion Graphics
Find Your Way To Oz
Agency: UNIT9 / London + Google Chrome / Los Angeles
Client: Disney Category: Craft / Animation/Motion Graphics
Recipeace Peace Kit
Agency: Leo Burnett / Chicago
Client: Peace One Day Category: Design for the Greater Good / Government/Non-profit Initiated
Reading Feed Projects
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Livraria da Vila / Cesta Nobre Category: Design for the Greater Good / Government/Non-profit Initiated
Labyrinth by Mark Wallinger
Agency: Rose / London + Art On The Underground / London + Mark Wallinger / London
Client: Art On The Underground Category: Design for the Greater Good / Government/Non-profit Initiated
Giv A GIF
Agency: TBWA\Santiago Mangada Puno / Makati
Client: Suyen Corporation Category: Design for the Greater Good / Government/Non-profit Initiated
TV GONE WRONG
Agency: CHI&Partners / New York + Sandwick Media / New York
Client: THIRTEEN Category: Consumer Television / Under $80K Budget - Campaign
Europeans
Agency: Walton Isaacson / Culver City
Client: American Cinematheque Category: Consumer Television / Under $80K Budget - Campaign
Bud Light - Ian Up for Whatever Film
Agency: Energy BBDO / Chicago + BBDO / New York
Client: Anheuser-Busch/Bud Light Category: Craft / Technique / Best Direction
Red Riding Hood
Agency: Grey Canada / Toronto
Client: Moms Demand Action for Gun Sense in America Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - GIRL
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
THE HAND - BOY
Agency: Herezie / Paris
Client: INNOCENCE EN DANGER Category: Public Service / Political - Print / Newspaper or Magazine - Single
Liking Isn't Helping - War
Agency: Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client: Crisis Relief Singapore Category: Public Service / Political - Print / Newspaper or Magazine - Single
Dawson
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Fulgoso
Agency: TBWA\Santiago Mangada Puno / Makati
Client: CARA Welfare Philippines Category: Public Service / Political - Print / Newspaper or Magazine - Single
Let's Do That / Nature Painting / The Date
Agency: Carmichael Lynch / Minneapolis
Client: Subaru of America Category: Consumer Television / 60 Second - Campaign
Write it in your own voice
Agency: TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client: Tiger Brands Category: Consumer Television / 60 Second - Campaign
WOMAN
Agency: BORGHI/LOWE / Sao Paulo
Client: BOEHRINGER INGELHEIM DO BRASIL Category: Radio / Consumer - Single
Sorry, I was eating a Milky Way - Spray Tan
Agency: DDB / Chicago
Client: Mars, Inc./Milky Way Category: Radio / Consumer - Single
Volkswagen Genuine Parts - Canon
Agency: DDB / Sydney
Client: Volkswagen Group Australia Category: Radio / Consumer - Single
Seven Steps - Meeting
Agency: DDB Tribal Group / Duesseldorf
Client: Volkswagen Category: Radio / Consumer - Single
Best Dressed
Agency: Havas Worldwide / New York
Client: Heineken Category: Radio / Consumer - Single
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
Lowe's
Title:
Lowe's Vine Fix in Six Campaign
Category:
Brand Transformation / Single
Annual ID:
140127N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
British Airways and VisitBritain
Title:
A Better Island Vacation
Category:
Brand Transformation / Single
Annual ID:
140972N
Award:
2014 Interactive Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Climate Reality
Title:
Reality Drop
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140083N
Award:
2014 Interactive Merit Award
Agency:
Cheil Germany / Schwalbach am Taunus
Client:
United Nations Association of Germany
Title:
Free The Forced!
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140200N
Award:
2014 Interactive Merit Award
Agency:
Elvis Communications / London
Client:
Compassion In World Farming
Title:
The World's First Really Live Pig Feed
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140392N
Award:
2014 Interactive Merit Award
Agency:
McCann-Erickson / New York
Client:
The Ad Council
Title:
The Greatest Action Movie Ever
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
140794N
Award:
2014 Interactive Merit Award
Agency:
Saatchi & Saatchi Canada / Toronto
Client:
Tourette Syndrome Foundation of Canada
Title:
Surrender Your Say - Twitter Campaign for Tourette Syndrome
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
141102N
Award:
2014 Interactive Merit Award
Agency:
VML / Sydney
Client:
Australian Federal Police
Title:
Missing Person Pre-Rolls
Category:
Banners & Interactive Advertising / Public Service/Non-Profit
Annual ID:
141241N
Award:
2014 Interactive Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
AT&T Digital Life
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
140126N
Award:
2014 Interactive Merit Award
Agency:
serviceplan / Munich
Client:
Auchan
Title:
The Selfscan Report
Category:
Mobile Applications/Sites / Consumer Goods
Annual ID:
141129N
Award:
2014 Interactive Merit Award
Agency:
B-Reel / New York
Client:
Google Maps
Title:
Google Street View Treks
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140092N
Award:
2014 Interactive Merit Award
Agency:
Grey / New York
Client:
Febreze
Title:
The Azerbaijani Olympic Digital Story
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140477N
Award:
2014 Interactive Merit Award
Agency:
Grow / Norfolk + Burberry In-House / London + Google Creative Partnerships / Mountain View
Client:
Google, Burberry
Title:
Burberry Kisses: A Google Art, Copy & Code Project
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
140497N
Award:
2014 Interactive Merit Award
Agency:
Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles
Client:
Old Spice
Title:
Internetervention
Category:
Integrated Branding / Integrated Branding Campaign - Online
Annual ID:
141275N
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne
Client:
Australia Post
Title:
Video Stamp
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
140216N
Award:
2014 Interactive Merit Award
Agency:
R/GA / Sao Paulo
Client:
Google Brasil Internet
Title:
Youtube Playlist Store
Category:
Use of Technology / Product & Mobile Integration
Annual ID:
141073N
Award:
2014 Advertising Merit Award
Agency:
DDB Canada / Vancouver
Client:
Crime Stoppers BC
Title:
Every Text Helps
Category:
Radio / Public Service - Campaign
Annual ID:
140299A
Award:
2014 Advertising Merit Award
Agency:
FCB / Cape Town
Client:
Peninsula School Feeding Association
Title:
Lunch is on Me - Radio Campaign
Category:
Radio / Public Service - Campaign
Annual ID:
140359A
Award:
2014 Interactive Merit Award
Agency:
Clemenger BBDO / Melbourne + Tool of North America / Los Angeles + Exit / Melbourne
Client:
Tourism Victoria
Title:
Melbourne Remote Control Tourist
Category:
Online Films & Video / Interactive Video
Annual ID:
140213N
Award:
2014 Interactive Merit Award
Agency:
Leo Burnett / London
Client:
BITC
Title:
Second Chance
Category:
Online Films & Video / Interactive Video
Annual ID:
140696N
Award:
2014 Interactive Merit Award
Agency:
Mori / Tokyo + Dentsu / Tokyo + Stinkdigital / London + Engine PLUS / Tokyo
Client:
Menicon
Title:
To See
Category:
Online Films & Video / Interactive Video
Annual ID:
140827N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy Spain / OgilvyOne Madrid / Madrid
Client:
ING DIRECT
Title:
The Monster
Category:
Online Films & Video / Interactive Video
Annual ID:
140997N
Award:
2014 Interactive Merit Award
Agency:
POWSTER / London
Client:
Bombay Bicycle Club
Title:
CarryMe.tv by @powster
Category:
Online Films & Video / Interactive Video
Annual ID:
141036N
Award:
2014 Interactive Merit Award
Agency:
INNOCEAN USA / Huntington Beach
Client:
Hyundai Motor America
Title:
Epic Playdate / Hyundai Santa Fe
Category:
Craft / Animation/Motion Graphics
Annual ID:
140575N
Award:
2014 Interactive Merit Award
Agency:
Jam3 / Toronto
Client:
Fathom Films
Title:
Defector
Category:
Craft / Animation/Motion Graphics
Annual ID:
140590N
Award:
2014 Interactive Merit Award
Agency:
M&C Saatchi/Mark / Sydney
Client:
Noise International
Title:
The Art of Noise
Category:
Craft / Animation/Motion Graphics
Annual ID:
140766N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
A Boy and His Atom
Category:
Craft / Animation/Motion Graphics
Annual ID:
140966N
Award:
2014 Interactive Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
IBM Datagrams
Category:
Craft / Animation/Motion Graphics
Annual ID:
140967N
Award:
2014 Interactive Merit Award
Agency:
UNIT9 / London + Google Chrome / Los Angeles
Client:
Disney
Title:
Find Your Way To Oz
Category:
Craft / Animation/Motion Graphics
Annual ID:
141229N
Award:
2014 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
Peace One Day
Title:
Recipeace Peace Kit
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140653D
Award:
2014 Design Merit Award
Agency:
Leo Burnett Tailor Made / Sao Paulo
Client:
Livraria da Vila / Cesta Nobre
Title:
Reading Feed Projects
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
140722D
Award:
2014 Design Merit Award
Agency:
Rose / London + Art On The Underground / London + Mark Wallinger / London
Client:
Art On The Underground
Title:
Labyrinth by Mark Wallinger
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
141094D
Award:
2014 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
Suyen Corporation
Title:
Giv A GIF
Category:
Design for the Greater Good / Government/Non-profit Initiated
Annual ID:
141183D
Award:
2014 Advertising Merit Award
Agency:
CHI&Partners / New York + Sandwick Media / New York
Client:
THIRTEEN
Title:
TV GONE WRONG
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
140205A
Award:
2014 Advertising Merit Award
Agency:
Walton Isaacson / Culver City
Client:
American Cinematheque
Title:
Europeans
Category:
Consumer Television / Under $80K Budget - Campaign
Annual ID:
141244A
Award:
2014 Branded Entertainment Merit Award
Agency:
Energy BBDO / Chicago + BBDO / New York
Client:
Anheuser-Busch/Bud Light
Title:
Bud Light - Ian Up for Whatever Film
Category:
Craft / Technique / Best Direction
Annual ID:
140395E
Award:
2014 Advertising Merit Award
Agency:
Grey Canada / Toronto
Client:
Moms Demand Action for Gun Sense in America
Title:
Red Riding Hood
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140488A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - GIRL
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140548A
Award:
2014 Advertising Merit Award
Agency:
Herezie / Paris
Client:
INNOCENCE EN DANGER
Title:
THE HAND - BOY
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
140549A
Award:
2014 Advertising Merit Award
Agency:
Publicis / Singapore + Shooting Gallery / Singapore + Wishing Well / Singapore
Client:
Crisis Relief Singapore
Title:
Liking Isn't Helping - War
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141058A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Dawson
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141176A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati
Client:
CARA Welfare Philippines
Title:
Fulgoso
Category:
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID:
141177A
Award:
2014 Advertising Merit Award
Agency:
Carmichael Lynch / Minneapolis
Client:
Subaru of America
Title:
Let's Do That / Nature Painting / The Date
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
140196A
Award:
2014 Advertising Merit Award
Agency:
TBWA\Hunt\Lascaris - Johannesburg / Sandton
Client:
Tiger Brands
Title:
Write it in your own voice
Category:
Consumer Television / 60 Second - Campaign
Annual ID:
141187A
Award:
2014 Advertising Merit Award
Agency:
AnyEver / Eschweiler
Client:
Audi
Title:
Warning
Category:
Radio / Consumer - Single
Annual ID:
140077A
Award:
2014 Advertising Merit Award
Agency:
BORGHI/LOWE / Sao Paulo
Client:
BOEHRINGER INGELHEIM DO BRASIL
Title:
WOMAN
Category:
Radio / Consumer - Single
Annual ID:
140182A
Award:
2014 Advertising Merit Award
Agency:
DDB / Chicago
Client:
Mars, Inc./Milky Way
Title:
Sorry, I was eating a Milky Way - Spray Tan
Category:
Radio / Consumer - Single
Annual ID:
140271A
Award:
2014 Advertising Merit Award
Agency:
DDB / Sydney
Client:
Volkswagen Group Australia
Title:
Volkswagen Genuine Parts - Canon
Category:
Radio / Consumer - Single
Annual ID:
140292A
Award:
2014 Advertising Merit Award
Agency:
DDB Tribal Group / Duesseldorf
Client:
Volkswagen
Title:
Seven Steps - Meeting
Category:
Radio / Consumer - Single
Annual ID:
140311A
Award:
2014 Advertising Merit Award
Agency:
Havas Worldwide / New York
Client:
Heineken
Title:
Best Dressed
Category:
Radio / Consumer - Single
Annual ID:
140534A
