The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Category
Public Service / Political - Print / Newspaper or Magazine - Single
Annual ID
141176A
About the Work
In the Philippines, there is no government agency dedicated to the welfare of homeless animals, and the overwhelming task of caring for them falls solely on non-profit organizations like Caraphil. Daunted by the overpopulation of abandoned animals, Caraphil wanted to encourage potential pet owners to consider adopting rescue pets.
The campaign featured photos of real rescue pets that have been successfully rehomed. They were not Photoshopped or altered in any way. These simple success stories aim to: 1. Recognize the efforts of the people who have given these neglected animals better lives, and 2. Inspire others to do the same.
The campaign featured photos of real rescue pets that have been successfully rehomed. They were not Photoshopped or altered in any way. These simple success stories aim to: 1. Recognize the efforts of the people who have given these neglected animals better lives, and 2. Inspire others to do the same.
2014 Awards
Total Points: 5
Merit
Credits
Agency
TBWA Santiago Mangada Puno / Makati City
Art Director
CJ De Silva-Ong
Chief Creative Officer
Melvin Mangada
Creative Director
Joey David Tiempo
Writer
Joey David Tiempo
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