The One Show

The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2014 One Show - Interactive

Internetervention

Agency Wieden+Kennedy / Portland + Stinkdigital / New York + Skunk / Los Angeles + Arcade Edit / Los Angeles

Client Old Spice
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URL

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Annual ID

141275N

About the Work

Unlike normal-brained people, douches are interested in things like spray-tan parties and neck workouts. That's why Old Spice decided to use these undesirable interests to separate the douches from the normals and lure them into a mantervention where we could playfully expose the realities of their lifestyle and provide them with an option to get their lives back in order by using our new body sprays.