The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Hold your breath
Agency: CLM BBDO / Boulogne Billancourt
Client: Guy Cotton Category: Craft - Writing / Writing
Everything in Black & White
Agency: F/Nazca Saatchi & Saatchi / São Paulo
Client: Leica Gallery São Paulo Category: Craft - Writing / Writing
Survival Billboard - Terms & Horrible, Horrible Conditions
Agency: McCann / London
Client: Microsoft Category: Craft - Writing / Writing
Rich Person Field Guide
Agency: McCann / New York
Client: New York Lottery Category: Craft - Writing / Writing
The Samaritans
Agency: Ogilvy & Mather Vietnam / Ho Chi Minh City
Client: The Samaritans Category: Craft - Writing / Writing
The HIV Positive Poster
Agency: Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client: GIV Category: Craft - Writing / Writing
Reborn Heartbeat Radio
Agency: Duval Guillaume / Antwerpen + Raygun / Brussel
Client: Reborn-To-Be-Alive Category: Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Agency: Barton F. Graf / New York
Client: Supercell Category: Consumer - Online Films & Video / User Generated Content
Domestic Violence
Agency: Publicis Conseil / Paris
Client: France 5 Category: Consumer - Television / Budget Under $100K - Single
Library
Agency: Sid Lee / Montréal
Client: Kumpan Electric Category: Consumer - Television / Budget Under $100K - Single
Donate A Face
Agency: Cheil India / Gurgaon
Client: Chhanv (Should these be CAPS?) Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Music vs Gun Violence
Agency: Leo Burnett / Chicago
Client: Chicago Ideas Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Pay With Blood
Agency: MCCANN / Bucharest + UM ROMANIA / Bucharest
Client: Untold Festival And National Blood Donations Institute Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Living Memories
Agency: Y&R New Zealand / Wellington
Client: Brake - The Road Safety Charity Category: Non-Profit - Brands, Products & Services / Brands, Products & Services
Samsung Smart Playboard
Agency: Leo Burnett Co. Srl / Milan
Client: Samsung Electronics Italy Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Awair
Agency: R/GA / New York + Bitfinder / Palo Alto
Client: Bitfinder Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Keen Home Smart Vent
Agency: R/GA / New York + Keen Home / New York
Client: Keen Home Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Kinetic
Agency: R/GA / New York + Kinetic / New York
Client: One Million Metrics Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Saudi Women's Online March
Agency: Leo Burnett / Beirut
Client: Always/Procter & Gamble Category: Consumer - Brands, Products & Services / Community Building
Advice Wipes
Agency: McCann / New York + O Positive / New York
Client: Tommee Tippee Category: Consumer - Brands, Products & Services / Community Building
The Gentleman's Wager II
Agency: Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client: Johnnie Walker - Diageo Category: Craft - Direction / Direction
The Game Starts Here
Agency: R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Craft - Direction / Direction
Paper
Agency: RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client: American Honda Motor Category: Craft - Direction / Direction
SKINS Official FIFA Non-Sponsor
Agency: BBD Perfect Storm / London
Client: SKINS Category: CSR - Brands, Products & Services / Brands, Products & Services
Jesses Priced Out
Agency: DCX Growth Accelerator / NYC
Client: Jesse's Deli Category: CSR - Brands, Products & Services / Brands, Products & Services
Bell Let's Talk
Agency: lg2 / Montreal + lg2fabrique / Montreal
Client: Bell Category: CSR - Brands, Products & Services / Brands, Products & Services
Priceless Pets
Agency: NBS / Rio de Janeiro
Client: Purina / Quatro Patinhas Category: CSR - Brands, Products & Services / Brands, Products & Services
Don't Drink and Dive
Agency: Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client: Trygg-Hansa Category: CSR - Brands, Products & Services / Brands, Products & Services
One Fucking Fabulous Filter
Agency: Sarofsky Corp. / Chicago
Client: OFFF Mexico Category: Consumer - Broadcast & Moving Image / Title Sequences
Backup Memory
Agency: 3SG BBDO / Tunis + PixelTrade / Tunis
Client: Samsung Category: Innovation - Innovation in Mobile / Innovation in Mobile
Lucy the Robot
Agency: Atomic 212 / Sydney
Client: Double Robotics Category: Innovation - Innovation in Mobile / Innovation in Mobile
Seelight
Agency: Hungry Boys / Moscow
Client: VOS Category: Innovation - Innovation in Mobile / Innovation in Mobile
SOS Network
Agency: Ogilvy & Mather Group HK / Hong Kong
Client: Maxis Berhad Category: Innovation - Innovation in Mobile / Innovation in Mobile
Wilson X Connected Basketball
Agency: Phenomenon / Los Angeles
Client: Wilson Sporting Goods Category: Innovation - Innovation in Mobile / Innovation in Mobile
The Les Paul Skill Check
Agency: Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client: Gibson Guitar Category: Innovation - Innovation in Mobile / Innovation in Mobile
mFish
Agency: Tone / New York
Client: U.S. Department of State Category: Innovation - Innovation in Mobile / Innovation in Mobile
Canon Gig App
Agency: Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client: Canon/Uncle Grey Category: Innovation - Innovation in Mobile / Innovation in Mobile
Capo Capo Aperitivo
Agency: Concrete Design Communications / Toronto
Client: Capo Capo Category: Consumer - Brand Identity / Series
ACADEMY Corporate
Agency: Jung von Matt AG / Hamburg
Client: Jung von Matt Category: Consumer - Brand Identity / Series
Natrel Milk Bar
Agency: lg2boutique / Montréal + lg2fabrique / Montréal
Client: Natrel Category: Consumer - Brand Identity / Series
King Koin Launderette Stationery
Agency: Rethink + Total Graphics / Vancouver
Client: King Koin Launderette Category: Consumer - Brand Identity / Series
Original do Brasil
Agency: AlmapBBDO / São Paulo
Client: São Paulo Alpargatas - Havaianas Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Sea Sick
Agency: DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client: Henri Vézina Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
Posters for the Colorblind
Agency: FCB / Chicago
Client: Valspar Category: Consumer - Collateral / P.O.P. & In-Store - Campaign
VBK Challenge : I (actually) read and agreed
Agency: FRED & FARID / PARIS
Client: Very Bad Kids by Carambar (Mondelez) Category: Consumer - Websites / Food & Drinks
Award:
2016 Print & Outdoor Merit Award
Agency:
BBDO / New York
Client:
Midtown Comics
Title:
Browser Stories
Category:
Craft - Writing / Writing
Annual ID:
PO16231M
Award:
2016 Print & Outdoor Merit Award
Agency:
CLM BBDO / Boulogne Billancourt
Client:
Guy Cotton
Title:
Hold your breath
Category:
Craft - Writing / Writing
Annual ID:
PO16232M
Award:
2016 Print & Outdoor Merit Award
Agency:
F/Nazca Saatchi & Saatchi / São Paulo
Client:
Leica Gallery São Paulo
Title:
Everything in Black & White
Category:
Craft - Writing / Writing
Annual ID:
PO16233M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / London
Client:
Microsoft
Title:
Survival Billboard - Terms & Horrible, Horrible Conditions
Category:
Craft - Writing / Writing
Annual ID:
PO16234M
Award:
2016 Print & Outdoor Merit Award
Agency:
McCann / New York
Client:
New York Lottery
Title:
Rich Person Field Guide
Category:
Craft - Writing / Writing
Annual ID:
PO16235M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy & Mather Vietnam / Ho Chi Minh City
Client:
The Samaritans
Title:
The Samaritans
Category:
Craft - Writing / Writing
Annual ID:
PO16236M
Award:
2016 Print & Outdoor Merit Award
Agency:
Ogilvy Brasil / São Paulo + Bossa Nova Filmes / São Paulo + Lucha / Libre
Client:
GIV
Title:
The HIV Positive Poster
Category:
Craft - Writing / Writing
Annual ID:
PO16237M
Award:
2016 Radio Merit Award
Agency:
Duval Guillaume / Antwerpen + Raygun / Brussel
Client:
Reborn-To-Be-Alive
Title:
Reborn Heartbeat Radio
Category:
Non-Profit - Public Awareness - Campaign / Public Awareness - Campaign
Annual ID:
RA16033M
Award:
2016 Film Merit Award
Agency:
Barton F. Graf / New York
Client:
Supercell
Title:
Clash of Clans - Legend of the Last Lava Pup Youtube: 2:48
Category:
Consumer - Online Films & Video / User Generated Content
Annual ID:
FI16212M
Award:
2016 Film Merit Award
Agency:
Publicis Conseil / Paris
Client:
France 5
Title:
Domestic Violence
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16156M
Award:
2016 Film Merit Award
Agency:
Sid Lee / Montréal
Client:
Kumpan Electric
Title:
Library
Category:
Consumer - Television / Budget Under $100K - Single
Annual ID:
FI16157M
Award:
2016 Public Relations Merit Award
Agency:
Cheil India / Gurgaon
Client:
Chhanv (Should these be CAPS?)
Title:
Donate A Face
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16050M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Chicago
Client:
Chicago Ideas
Title:
Music vs Gun Violence
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16051M
Award:
2016 Public Relations Merit Award
Agency:
MCCANN / Bucharest + UM ROMANIA / Bucharest
Client:
Untold Festival And National Blood Donations Institute
Title:
Pay With Blood
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16052M
Award:
2016 Public Relations Merit Award
Agency:
Y&R New Zealand / Wellington
Client:
Brake - The Road Safety Charity
Title:
Living Memories
Category:
Non-Profit - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16053M
Award:
2016 Intellectual Property Merit Award
Agency:
Leo Burnett Co. Srl / Milan
Client:
Samsung Electronics Italy
Title:
Samsung Smart Playboard
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16020M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Bitfinder / Palo Alto
Client:
Bitfinder
Title:
Awair
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16021M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Keen Home / New York
Client:
Keen Home
Title:
Keen Home Smart Vent
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16022M
Award:
2016 Intellectual Property Merit Award
Agency:
R/GA / New York + Kinetic / New York
Client:
One Million Metrics
Title:
Kinetic
Category:
Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
Annual ID:
IP16023M
Award:
2016 Public Relations Merit Award
Agency:
Leo Burnett / Beirut
Client:
Always/Procter & Gamble
Title:
Saudi Women's Online March
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16037M
Award:
2016 Public Relations Merit Award
Agency:
McCann / New York + O Positive / New York
Client:
Tommee Tippee
Title:
Advice Wipes
Category:
Consumer - Brands, Products & Services / Community Building
Annual ID:
PR16038M
Award:
2016 Branded Entertainment Merit Award
Agency:
Anomaly / New York / Amsterdam + RSA Films / Los Angeles, CA
Client:
Johnnie Walker - Diageo
Title:
The Gentleman's Wager II
Category:
Craft - Direction / Direction
Annual ID:
BE16108M
Award:
2016 Branded Entertainment Merit Award
Agency:
BBDO / New York
Client:
AT&T
Title:
Close To Home
Category:
Craft - Direction / Direction
Annual ID:
BE16109M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA 's Hustle / London + Beats By Dr. Dre / Los Angeles
Client:
Beats By Dr. Dre
Title:
The Game Starts Here
Category:
Craft - Direction / Direction
Annual ID:
BE16110M
Award:
2016 Branded Entertainment Merit Award
Agency:
R/GA / New York
Client:
Samsung
Title:
Turn The Bezel
Category:
Craft - Direction / Direction
Annual ID:
BE16111M
Award:
2016 Branded Entertainment Merit Award
Agency:
RPA / Santa Monica + RESET CONTENT / Santa Monica + Rock Paper Scissors / Santa Monica + A52 / Santa Monica
Client:
American Honda Motor
Title:
Paper
Category:
Craft - Direction / Direction
Annual ID:
BE16112M
Award:
2016 Public Relations Merit Award
Agency:
BBD Perfect Storm / London
Client:
SKINS
Title:
SKINS Official FIFA Non-Sponsor
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16044M
Award:
2016 Public Relations Merit Award
Agency:
DCX Growth Accelerator / NYC
Client:
Jesse's Deli
Title:
Jesses Priced Out
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16045M
Award:
2016 Public Relations Merit Award
Agency:
lg2 / Montreal + lg2fabrique / Montreal
Client:
Bell
Title:
Bell Let's Talk
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16046M
Award:
2016 Public Relations Merit Award
Agency:
NBS / Rio de Janeiro
Client:
Purina / Quatro Patinhas
Title:
Priceless Pets
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16047M
Award:
2016 Public Relations Merit Award
Agency:
Prime - A Weber Shandwick Company / Stockholm + Trygg-Hansa / Stockholm + Folke Film / Stockholm
Client:
Trygg-Hansa
Title:
Don't Drink and Dive
Category:
CSR - Brands, Products & Services / Brands, Products & Services
Annual ID:
PR16048M
Award:
2016 Design Merit Award
Agency:
Sarofsky Corp. / Chicago
Client:
OFFF Mexico
Title:
One Fucking Fabulous Filter
Category:
Consumer - Broadcast & Moving Image / Title Sequences
Annual ID:
DE16181M
Award:
2016 Mobile Merit Award
Agency:
3SG BBDO / Tunis + PixelTrade / Tunis
Client:
Samsung
Title:
Backup Memory
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16085M
Award:
2016 Mobile Merit Award
Agency:
Atomic 212 / Sydney
Client:
Double Robotics
Title:
Lucy the Robot
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16086M
Award:
2016 Mobile Merit Award
Agency:
Hungry Boys / Moscow
Client:
VOS
Title:
Seelight
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16087M
Award:
2016 Mobile Merit Award
Agency:
Ogilvy & Mather Group HK / Hong Kong
Client:
Maxis Berhad
Title:
SOS Network
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16088M
Award:
2016 Mobile Merit Award
Agency:
Phenomenon / Los Angeles
Client:
Wilson Sporting Goods
Title:
Wilson X Connected Basketball
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16089M
Award:
2016 Mobile Merit Award
Agency:
Serviceplan / Munich + Mediaplus / Munich + Plan.Net / Munich
Client:
Gibson Guitar
Title:
The Les Paul Skill Check
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16090M
Award:
2016 Mobile Merit Award
Agency:
Tone / New York
Client:
U.S. Department of State
Title:
mFish
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16091M
Award:
2016 Mobile Merit Award
Agency:
Uncle Grey / Copenhagen + MediaMonks / Amsterdam
Client:
Canon/Uncle Grey
Title:
Canon Gig App
Category:
Innovation - Innovation in Mobile / Innovation in Mobile
Annual ID:
MO16092M
Award:
2016 Design Merit Award
Agency:
Concrete Design Communications / Toronto
Client:
Capo Capo
Title:
Capo Capo Aperitivo
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16114M
Award:
2016 Design Merit Award
Agency:
HAKUHODO INC. / Tokyo
Client:
ART
Title:
Kinu
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16115M
Award:
2016 Design Merit Award
Agency:
Jung von Matt AG / Hamburg
Client:
Jung von Matt
Title:
ACADEMY Corporate
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16116M
Award:
2016 Design Merit Award
Agency:
lg2boutique / Montréal + lg2fabrique / Montréal
Client:
Natrel
Title:
Natrel Milk Bar
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16117M
Award:
2016 Design Merit Award
Agency:
Rethink + Total Graphics / Vancouver
Client:
King Koin Launderette
Title:
King Koin Launderette Stationery
Category:
Consumer - Brand Identity / Series
Annual ID:
DE16118M
Award:
2016 Print & Outdoor Merit Award
Agency:
AlmapBBDO / São Paulo
Client:
São Paulo Alpargatas - Havaianas
Title:
Original do Brasil
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16132M
Award:
2016 Print & Outdoor Merit Award
Agency:
DentsuBos / Montréal + Consulat / Montréal + Graphiques M&H / Montréal
Client:
Henri Vézina
Title:
Sea Sick
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16133M
Award:
2016 Print & Outdoor Merit Award
Agency:
FCB / Chicago
Client:
Valspar
Title:
Posters for the Colorblind
Category:
Consumer - Collateral / P.O.P. & In-Store - Campaign
Annual ID:
PO16134M
Award:
2016 Interactive Merit Award
Agency:
Deutsch / Los Angeles
Client:
Taco Bell
Title:
Ta.co
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16040M
Award:
2016 Interactive Merit Award
Agency:
FRED & FARID / PARIS
Client:
Very Bad Kids by Carambar (Mondelez)
Title:
VBK Challenge : I (actually) read and agreed
Category:
Consumer - Websites / Food & Drinks
Annual ID:
IN16041M
