The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Consumer - Brand Identity / Series
Annual ID
DE16117M
About the Work
The unique environment of the Natrel Milk Bar was built on a playful concept. We proposed creating an experience immersed in the world of dairy. The integration of Natrel values in the space is made to be explicitly felt in the choice of materials and the refined details. The use of Russian birch plywoods combined with lustrous black and white surfaces reflects both the brand’s premium and natural sides. The “Montréalait“ experience is celebrated as much through its self-service milk bar as through its tableware and its fresh, milk-based food offer. The name “Montréalait“ is a combination of the French words Montréalais (someone from Montréal) and lait (milk). Together, they stand for a milk that is 100% Montréal in spirit. The boutique is also a continuation of the experience, filled with objects that can be worn and used on a daily basis.
2016 Awards
Total Points: 5
Merit
Credits
Agency
lg2boutique / Montreal
Production Company
lg2fabrique / Montreal
Creative Director
Claude Auchu
Creative Team
Hélène Fortin
Marie-Pier Gilbert
Romain Albertini
Related Awards
