The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Swipe Night
Agency: 72andSunny / Los Angeles + Tinder / Los Angeles + M ss ng P eces / Los Angeles
Client: Tinder Category: Innovation in Branded Entertainment
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: UX / UI / User Experience
See Sound
Agency: AREA 23, An FCB Health Network Company / New York + Wavio / Sonoma + Studio Rx, FCB Health Network Company / New York + SIR Design LLC / Queens
Client: Wavio Category: Digital / Web & Mobile
40,000 Strong
Agency: McCann / London + McCann Enterprise / London + Eight Engines / Manchester + Facebook / London
Client: Help for Heroes Category: Experiential & Installations / Brand Installations
Go Back To Africa
Agency: FCB/SIX / Toronto
Client: Black & Abroad Category: Integrated Branding Campaign
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Title Sequences
OREO Music Box
Agency: The Martin Agency / Richmond + OREO / East Hanover, NJ + RadicalMedia / Los Angeles
Client: OREO Category: Innovation in Radio & Audio
The Most Undisruptive Radio Ads
Agency: Grey Midwest / Cincinnati + Grey West / Los Angeles + Febreze / Cincinnati
Client: P&G Category: Innovation in Radio & Audio
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Craft / Art Direction
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Craft / Art Direction
Cool Ranch
Agency: Goodby Silverstein & Partners / San Francisco + Park Pictures / Los Angeles + Work Editorial / Culver City + A52 / Santa Monica
Client: Doritos Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Craft / Writing
Eat Your Tweet
Agency: CLM BBDO / Boulogne Billancourt
Client: CONTINENTAL FOODS FRANCE Category: Social Post / Real-time Response
Necessary Discounts
Agency: Africa / Sao Paulo
Client: Penguin Books' Companhia das Letras Category: Craft / Data-Driven Personalization
Pocket Franchise
Agency: Accenture Interactive China / Shanghai
Client: Yum China Category: Mobile Apps
The Traffic Jam Whopper
Agency: We Believers / New York
Client: Burger King Mexico/Global Category: Creative Use of Data / Real-Time
The Gun Violence History Book
Agency: FCB / Chicago + Illinois Council Against Handgun Violence / Chicago + Lord + Thomas / Chicago + The Mill / Chicago
Client: Illinois Council Against Handgun Violence Category: Physical Product
Most Dangerous Street
Agency: FCB / Chicago + Lord + Thomas / Chicago + Illinois Council Against Handgun Violence / Chicago + FCBX / Chicago
Client: Illinois Council Against Handgun Violence Category: Immersive Spaces
BBC 2 iDents
Agency: BBC Creative / London + Superunion / London
Client: BBC Creative Category: Moving Image / Series
Behind the Music. Behind the Mac
Agency: TBWA\Media Arts Lab / London
Client: Apple Category: Cinema Advertising
Piracy Blockr
Agency: Ogilvy / Shanghai + ARMA Global Media Development / Shanghai + The Visual Asylum / Sydney
Client: FocusFilm Media Category: Craft / Use of Technology
GiveHerABreak - Break The Oscars
Agency: Mojo Supermarket / New York
Client: GiveHerABreak Category: Craft / Use of Technology
JFK Moonshot
Agency: Digitas / Boston + Unit 9 / London
Client: JFK Presidential Library and Museum Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
The #UNIGNORABLE Tower
Agency: TAXI / Toronto/Montreal/Vancouver/New York + United Way / Toronto + Array of Stars / Toronto
Client: United Way Category: Augmented, Virtual & Mixed Reality (AR, VR, MR)
SickKids Airbnb
Agency: No Fixed Address / Toronto + SickKids Foundation / Toronto
Client: SickKids Foundation Category: Brand Installations
Moldy Whopper
Agency: INGO / Stockholm + DAVID / Miami + Publicis / Bucharest + Burger King / Miami
Client: Burger King Category: Integrated PR Campaign
The Most Metal Scratch-Off
Agency: Lottery / New York + McCann / New York + JSM Music / New York
Client: New York Lottery Category: Visual & Audio Craft / Music
The Walkumentary
Agency: DentsuBos / Toronto + Brita / Toronto
Client: Brita Category: Online-only Video / Pre-Roll - Single
Samsung Folding Piccadilly
Agency: Cheil / London + CYLNDR / London
Client: Samsung Category: Out of Home / Single
Run. For. Life.
Agency: Arnold Worldwide / Boston
Client: The Red Cross Category: Posters / Campaign
50th Anniversary, Craft Campaign
Agency: Ogilvy / Chicago
Client: Jimmy Dean Category: Craft / Photography
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Printing & Production
Try Not To Hear This
Agency: DAVID / Miami + The Coca-Cola Company / Milan
Client: The Coca-Cola Company Category: Newspaper / Campaign
#SayYesToEurope
Agency: Kolle Rebbe GmbH / Hamburg
Client: Deutsche Lufthansa AG Category: Experiential / Brand Installations
Project Understood
Agency: FCB / Toronto
Client: Google AI / Canadian Down Syndrome Category: Innovation in Experiential
5G Kung Fu Showdown
Agency: Ogilvy / Beijing + Ogilvy / Shanghai
Client: Huawei Device Co., Ltd. Category: Innovation in Experiential
Green Dawn
Agency: DDB, / Paris + Ubisoft / Paris + Studio 5 / Paris
Client: Ubisoft Category: Innovation in Experiential
Pay It Forward
Agency: FCB Inferno / London
Client: The Big Issue Category: Cross-Channel UX / UI / Digital / Physical
The Birth of Gaming Tourism
Agency: McCann / London + Craft/McCann / London + Momentum / London
Client: Xbox / Microsoft Category: Cross-Channel UX / UI / Digital / Physical