The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
Home Sweet Home Ep2
Agency: Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client: Tourism Authority of Thailand Category: PC Games / Brand Integration / Placement
Teenage Dream
Agency: BBDO / New York + Dini von Mueffling Communications + Smuggler
Client: Sandy Hook Promise Category: Music Adaptation / Song
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Experiential & Installations / Experiential & Immersive
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Experiential & Installations / Experiential & Immersive
Chicago Not In Chicago
Agency: Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client: City of Chicago Category: Experiential & Installations / Experiential & Immersive
The Cost of Bullying
Agency: Cheil PengTai / Beijing + Cheil / Hong Kong
Client: Samsung Category: Innovation & Transformation / Innovation in Gaming
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Events & Experiential
Save it See it
Agency: GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client: AB InBev / Michelob ULTRA Category: Social Media
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Writing / Series
The Breakaway
Agency: BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client: Decathlon Category: Experiential / Virtual Events
Hate to Protect
Agency: TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client: Guides TAO Category: User-Generated Content
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Media Relations
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Online Films & Video / Long Form - Series
Pokémon WONDER
Agency: SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client: The Pokémon Company Category: Experiential & Immersive Games
Degree Inclusive
Agency: Wunderman Thompson Argentina
Client: Unilever Category: Packaging / Specialty
The Bread Exam
Agency: McCann / Paris
Client: Spinneys + Lebanese Breast Cancer Foundation Category: Innovation & Transformation / Innovation in Public Relations
Signal For Help
Agency: Juniper Park \ TBWA / Toronto
Client: Canadian Women's Foundation Category: Multi-Country or Global / Non-Profit / Charity
Eurythenes plasticus
Agency: BBDO Group Germany / Berlin + Sehsucht GmbH
Client: WWF Germany Category: Creative Effectiveness / Non-Profit / Charity
Timelapse in Google Earth
Agency: Google + Google Creative Lab
Client: Google Category: Data Visualization / Static or Dynamic
The Day-After-Women's-Day Newspapers
Agency: Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client: Raparigas da Bola Category: Data Visualization / Static or Dynamic
TOTETSU Training Institute
Agency: MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client: Totetsu Kogyo Co., Ltd. Category: Spatial Design / Wayfinding
Lil Sugar – Master of Disguise
Agency: Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client: Hip Hop Public Health Category: Promotional Items / Booklets / Books / Brochures
Super. Human.
Agency: 4creative / London + Somesuch / London
Client: Channel 4 Category: Television & VOD / Long Form - Single
Don't Miss Out
Agency: dentsuMB / New York + FTX
Client: FTX Category: Television & VOD / Long Form - Single
#WeThe15
Agency: Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client: International Paralympic Committee Category: Television & VOD / Long Form - Single
Drawn Closer
Agency: 180LA / Los Angeles + Cox Communications / Atlanta
Client: Cox Communications Category: Long Form Video / Single
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation Category: Brand Partnerships
Pinatex
Agency: L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client: Dole Sunshine Company + Ananas Anam Category: Innovation & Transformation / Innovation in Design
CO2AT
Agency: This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa
Client: Azgard 9 Category: Innovation & Transformation / Innovation in Design
WATERLIGHT
Agency: Wunderman Thompson / Bogota
Client: E-DINA ENERGY Category: Innovation & Transformation / Innovation in Design
9/12: The untold story of reconnecting New York
Agency: Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client: Verizon Category: Brand-Side Initiated & Originated Projects
UnF**k It
Agency: YouTube Creative Studio / New York
Client: YouTube Category: Brand-Side Initiated & Originated Projects
Vienna strips on OnlyFans
Agency: Jung von Matt DONAU GmbH / Vienna
Client: Vienna Tourist Board Category: Social Channel / Single Platform
RECEATS
Agency: OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client: Good Fortune Category: Innovation & Transformation / Innovation in Lockdown
House Rules
Agency: McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client: Evofem/Phexxi Category: Integrated Campaign
Creativity is Essential
Agency: AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client: Bacardi Bombay Sapphire Category: Innovation & Transformation / Innovation in Lockdown
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Innovation & Transformation / Innovation in Lockdown
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Brand Installations
The Lost Class
Agency: Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client: Change the Ref Inc. Category: Spatial Design / Experiential & Immersive
Even More Confusing Times
Agency: DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client: Burger King Category: Broadcast / Series
Unbreakable
Agency: Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client: Insmed Incorporated/NTMFacts.com Category: Craft / Art Direction
Erase The Line
Agency: Intouch Group / New York + Videocubo.tv / Sao Paolo
Client: The Chrysalis Initiative Category: Craft / Art Direction
Shutter Ads
Agency: Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client: Heineken Category: Experiential & Installations / Brand Installations
Roast Day
Agency: VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client: Wendy's Category: Craft / Writing
Long Live the Prince
Agency: Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client: Kiyan Prince Foundation Category: Games / Gaming
The Journey
Agency: Blacksmith / New York + FIG / New York + Epoch Films / New York
Client: Zillow Category: Visual Effects / Single
The spider and the window
Agency: Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client: Samsung Electronics GmbH Category: Visual Effects / Single
Award:
2022 Gaming Gold Pencil
Agency:
Ogilvy Group Thailand / Bangkok + Tourism Authority of Thailand / Bangkok + Yggdrazil Group / Bangkok + DON Film / Bangkok
Client:
Tourism Authority of Thailand
Title:
Home Sweet Home Ep2
Category:
PC Games / Brand Integration / Placement
Annual ID:
OS22_GA002G
Award:
2022 Music & Sound Craft Gold Pencil
Agency:
BBDO / New York + Dini von Mueffling Communications + Smuggler
Client:
Sandy Hook Promise
Title:
Teenage Dream
Category:
Music Adaptation / Song
Annual ID:
OS22_MS001G
Award:
2022 Out of Home Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH001G
Award:
2022 Out of Home Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH005G
Award:
2022 Out of Home Gold Pencil
Agency:
Energy BBDO / Chicago + World Business Chicago / City of Chicago + Black Madre + Flare / Chicago
Client:
City of Chicago
Title:
Chicago Not In Chicago
Category:
Experiential & Installations / Experiential & Immersive
Annual ID:
OS22_OH006G
Award:
2022 Gaming Gold Pencil
Agency:
Cheil PengTai / Beijing + Cheil / Hong Kong
Client:
Samsung
Title:
The Cost of Bullying
Category:
Innovation & Transformation / Innovation in Gaming
Annual ID:
OS22_GA001G
Award:
2022 Public Relations Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Events & Experiential
Annual ID:
OS22_PR002G
Award:
2022 Creative Use of Data Gold Pencil
Agency:
GUT / Miami + Canja Audio Culture / Curitiba + Cosmo Street Editorial + Loveboat / Los Angeles
Client:
AB InBev / Michelob ULTRA
Title:
Save it See it
Category:
Social Media
Annual ID:
OS22_CU002G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Writing / Series
Annual ID:
OS22_MI006G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
BBDO Belgium / Brussels + Walkie Talkie / Gent + Fledge.tv / Sint-Niklaas + Red Eagle Productions / Dordrecht
Client:
Decathlon
Title:
The Breakaway
Category:
Experiential / Virtual Events
Annual ID:
OS22_BE006G
Award:
2022 Social Media Gold Pencil
Agency:
TBWA\Paris / Boulogne-Billancourt + \Else / Boulogne-Billancourt
Client:
Guides TAO
Title:
Hate to Protect
Category:
User-Generated Content
Annual ID:
OS22_SM005G
Award:
2022 Public Relations Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Media Relations
Annual ID:
OS22_PR001G
Award:
2022 Film Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Online Films & Video / Long Form - Series
Annual ID:
OS22_FI009G
Award:
2022 Gaming Gold Pencil
Agency:
SIX INC. / Tokyo + RIDDLER / Tokyo + ZEAL ASSOCIATES / Tokyo + Nippon Design Center, Inc. / Tokyo
Client:
The Pokémon Company
Title:
Pokémon WONDER
Category:
Experiential & Immersive Games
Annual ID:
OS22_GA003G
Award:
2022 Design Gold Pencil
Agency:
Wunderman Thompson Argentina
Client:
Unilever
Title:
Degree Inclusive
Category:
Packaging / Specialty
Annual ID:
OS22_DE009G
Award:
2022 Design Gold Pencil
Agency:
Tátil Design
Client:
Rio Carnaval
Title:
Rio Carnaval - Logo
Category:
Branding / Logo
Annual ID:
OS22_DE002G
Award:
2022 Public Relations Gold Pencil
Agency:
McCann / Paris
Client:
Spinneys + Lebanese Breast Cancer Foundation
Title:
The Bread Exam
Category:
Innovation & Transformation / Innovation in Public Relations
Annual ID:
OS22_PR006G
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
Juniper Park \ TBWA / Toronto
Client:
Canadian Women's Foundation
Title:
Signal For Help
Category:
Multi-Country or Global / Non-Profit / Charity
Annual ID:
OS22_CE004G
Award:
2022 Creative Effectiveness Gold Pencil
Agency:
BBDO Group Germany / Berlin + Sehsucht GmbH
Client:
WWF Germany
Title:
Eurythenes plasticus
Category:
Creative Effectiveness / Non-Profit / Charity
Annual ID:
OS22_CE002G
Award:
2022 Design Gold Pencil
Agency:
Google + Google Creative Lab
Client:
Google
Title:
Timelapse in Google Earth
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE001G
Award:
2022 Design Gold Pencil
Agency:
Havas Worldwide Portugal / Lisbon + Estúdio Casa da Árvore / São Paulo + Fast Forward / Lisbon + Garage Films / Lisbon
Client:
Raparigas da Bola
Title:
The Day-After-Women's-Day Newspapers
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS22_DE010G
Award:
2022 Design Gold Pencil
Agency:
MOTIVE Inc. / Tokyo + Totetsu Kogyo Co., Ltd. / Tokyo
Client:
Totetsu Kogyo Co., Ltd.
Title:
TOTETSU Training Institute
Category:
Spatial Design / Wayfinding
Annual ID:
OS22_DE014G
Award:
2022 Print Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + HIP HOP PUBLIC HEALTH / New York + Canja Audio Culture / Curitiba + ZOMBIE STUDIOS / Sao Paolo
Client:
Hip Hop Public Health
Title:
Lil Sugar – Master of Disguise
Category:
Promotional Items / Booklets / Books / Brochures
Annual ID:
OS22_PT005G
Award:
2022 Film Gold Pencil
Agency:
4creative / London + Somesuch / London
Client:
Channel 4
Title:
Super. Human.
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI002G
Award:
2022 Film Gold Pencil
Agency:
Apple
Client:
Apple
Title:
Detectives
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI003G
Award:
2022 Film Gold Pencil
Agency:
dentsuMB / New York + FTX
Client:
FTX
Title:
Don't Miss Out
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI004G
Award:
2022 Film Gold Pencil
Agency:
Pulse Films + adam&eveDDB / London + IPC + Gatehouse / Capetown
Client:
International Paralympic Committee
Title:
#WeThe15
Category:
Television & VOD / Long Form - Single
Annual ID:
OS22_FI005G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
180LA / Los Angeles + Cox Communications / Atlanta
Client:
Cox Communications
Title:
Drawn Closer
Category:
Long Form Video / Single
Annual ID:
OS22_BE002G
Award:
2022 Integrated Gold Pencil
Agency:
Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Brand Partnerships
Annual ID:
OS22_IG003G
Award:
2022 Design Gold Pencil
Agency:
L&C / New York + Ananas Anam / London + Dole Sunshine Company / Singapore + Suitcase Productions / New York
Client:
Dole Sunshine Company + Ananas Anam
Title:
Pinatex
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE019G
Award:
2022 Design Gold Pencil
Agency:
This is Pacifica / Matosinhos + Stream and Tough Guy / Lisboa
Client:
Azgard 9
Title:
CO2AT
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE020G
Award:
2022 Design Gold Pencil
Agency:
Wunderman Thompson / Bogota
Client:
E-DINA ENERGY
Title:
WATERLIGHT
Category:
Innovation & Transformation / Innovation in Design
Annual ID:
OS22_DE021G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
Verizon Creative Marketing / New York + Unit 9 / Los Angeles + PixelPusher / New York + Boombox / New York
Client:
Verizon
Title:
9/12: The untold story of reconnecting New York
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS002G
Award:
2022 Brand-Side / In-House Gold Pencil
Agency:
YouTube Creative Studio / New York
Client:
YouTube
Title:
UnF**k It
Category:
Brand-Side Initiated & Originated Projects
Annual ID:
OS22_BS003G
Award:
2022 Social Media Gold Pencil
Agency:
Jung von Matt DONAU GmbH / Vienna
Client:
Vienna Tourist Board
Title:
Vienna strips on OnlyFans
Category:
Social Channel / Single Platform
Annual ID:
OS22_SM002G
Award:
2022 Social Media Gold Pencil
Agency:
OneMethod / Toronto + Bensimon Byrne / Toronto + Narrative / Toronto
Client:
Good Fortune
Title:
RECEATS
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_SM011G
Award:
2022 Health & Wellness Gold Pencil
Agency:
McCann Health New Jersey / Parsippany + Real Chemistry / New York + McCann Health Engagement / New York + MediaHub / Minneapolis
Client:
Evofem/Phexxi
Title:
House Rules
Category:
Integrated Campaign
Annual ID:
OS22_HW006G
Award:
2022 Health & Wellness Gold Pencil
Agency:
Ogilvy UK / London
Client:
Dove
Title:
Reverse Selfie
Category:
Integrated Campaign
Annual ID:
OS22_HW007G
Award:
2022 Out of Home Gold Pencil
Agency:
AMV BBDO / London + OMD / London + Ogilvy PR / London + Niemand Studio / London
Client:
Bacardi Bombay Sapphire
Title:
Creativity is Essential
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH012G
Award:
2022 Out of Home Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Innovation & Transformation / Innovation in Lockdown
Annual ID:
OS22_OH013G
Award:
2022 Experiential & Immersive Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Brand Installations
Annual ID:
OS22_EX003G
Award:
2022 Design Gold Pencil
Agency:
Leo Burnett / Chicago + Hungry Man / Los Angeles + Change the Ref Inc. / Coral Springs
Client:
Change the Ref Inc.
Title:
The Lost Class
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS22_DE013G
Award:
2022 Radio & Audio Gold Pencil
Agency:
DAVID / Madrid + BURGER KING / Miami + Pickle Music / New York
Client:
Burger King
Title:
Even More Confusing Times
Category:
Broadcast / Series
Annual ID:
OS22_RA002G
Award:
2022 Pharma Gold Pencil
Agency:
Area 23, An IPG Health Company / New York + Roof Studio / New York + Jamute / São Paulo + Insmed Incorporated / Bridgewater NJ
Client:
Insmed Incorporated/NTMFacts.com
Title:
Unbreakable
Category:
Craft / Art Direction
Annual ID:
OS22_PH004G
Award:
2022 Pharma Gold Pencil
Agency:
Intouch Group / New York + Videocubo.tv / Sao Paolo
Client:
The Chrysalis Initiative
Title:
Erase The Line
Category:
Craft / Art Direction
Annual ID:
OS22_PH007G
Award:
2022 Out of Home Gold Pencil
Agency:
Publicis Italy / Milan + Prodigious / Milan + JAJAFilms / Spain + TresBien / Argentina
Client:
Heineken
Title:
Shutter Ads
Category:
Experiential & Installations / Brand Installations
Annual ID:
OS22_OH004G
Award:
2022 Social Media Gold Pencil
Agency:
VMLY&R / Kansas City + Wendy's / Dublin + Ketchum / Chicago + Spark Foundry / New York
Client:
Wendy's
Title:
Roast Day
Category:
Craft / Writing
Annual ID:
OS22_SM008G
Award:
2022 Branded Entertainment Gold Pencil
Agency:
Engine / London + EA / Guildford + Framestore / London + String and Tins / London
Client:
Kiyan Prince Foundation
Title:
Long Live the Prince
Category:
Games / Gaming
Annual ID:
OS22_BE005G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Blacksmith / New York + FIG / New York + Epoch Films / New York
Client:
Zillow
Title:
The Journey
Category:
Visual Effects / Single
Annual ID:
OS22_MI013G
Award:
2022 Moving Image Craft Gold Pencil
Agency:
Leo Burnett GmbH / Frankfurt am Main + The Mill / Berlin + Zauberberg Productions / Berlin
Client:
Samsung Electronics GmbH
Title:
The spider and the window
Category:
Visual Effects / Single
Annual ID:
OS22_MI014G
