The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
GREETING MILK
Agency: INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client: Maeil Dairies Category: Popular Culture Impact
Chatpat
Agency: FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client: SOS Children's Villages Category: Popular Culture Impact
The Uncover
Agency: Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client: Frida etc. Category: Popular Culture Impact
McDrip
Agency: NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client: Food Folk Suomi / McDonald's Finland Category: Popular Culture Impact
Depzman - Life Cut Short
Agency: McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client: Joshua Ribera Foundation Category: Popular Culture Impact
The Vulva Spaceship
Agency: INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client: Wer Braucht Feminismus? Category: Popular Culture Impact
Cheetle in Cheadle
Agency: Citizen Relations / Toronto
Client: PepsiCo Category: Popular Culture Impact
Thoughts & Prayers
Agency: McCann / New York
Client: March For Our Lives Category: Popular Culture Impact
Bans Off Our Bodies
Agency: Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client: Planned Parenthood Federation of America, Planned Parenthood Action Fund Category: Popular Culture Impact
#FlipTheTurf
Agency: Droga5 / New York + Pennington + Second Child
Client: Pennington Category: Popular Culture Impact
NRA Children's Museum
Agency: Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client: Change the Ref Category: Popular Culture Impact
Girls Who Code Girls
Agency: Mojo Supermarket + makemepulse + Girls Who Code
Client: Girls Who Code Category: Popular Culture Impact
ALL PLAYERS TOOL LAB.
Agency: DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client: WITH ALS Category: Innovation & Transformation / Innovation in Music & Sound Craft
HetzJaeger. Antifascist Algorithms.
Agency: Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client: Laut gegen Nazis Category: Innovation & Transformation / Innovation in Music & Sound Craft
Sole Music
Agency: ‿ and us / Dubai + BlackBox / Dubai
Client: Anghami Category: Innovation & Transformation / Innovation in Music & Sound Craft
Happy to be censored
Agency: beX (creative agency of be sweet_.) / Madrid + GC Aesthetics / Barcelona + BeSweet Films / Madrid
Client: GC Aesthetics Category: Social Media
Silent Letters
Agency: M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client: Lexus South Africa Category: Craft / Writing - Series
Responsible St. Patrick's Day
Agency: Ogilvy / Chicago
Client: Jameson Whiskey Category: Craft / Writing - Series
A Song For Every CMO
Agency: FCB / New York + Spotify + Wave Studios
Client: Spotify Advertising Category: Craft / Writing - Series
10 Years of Fun
Agency: DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client: Activision Category: Posters / Series
The Polygraph
Agency: AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client: CNN Category: Posters / Series
Something to Offend Everyone
Agency: MullenLowe U.S. + Brooklyn Film Festival
Client: Brooklyn Film Festival Category: Posters / Series
#BringBack2011
Agency: Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client: Oreo India Category: Events / Hybrid
Lavatory / Garden / Breakfast / Zombie
Agency: PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client: Sawakami Asset Management Inc. Category: Online-only Films & Video / 30 Seconds and Under - Series
Behind the camera: Yoga / Ironing / Toilet
Agency: Ogilvy Germany
Client: German Rail Category: Online-only Films & Video / 30 Seconds and Under - Series
The First Digital Nation
Agency: The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client: The Government of Tuvalu Category: Social Video / Over 15 Seconds
WHO - A thread movie
Agency: HEREZIE / PARIS + PRIME VIDEO / PARIS
Client: Prime Video Category: Social Video / Over 15 Seconds
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Social Video / Over 15 Seconds
This is a Beats Ad
Agency: Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client: Beats by Dre Category: Social Video / Over 15 Seconds
Tide x Marvel Teaser or Tide Ad?
Agency: Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client: Procter & Gamble - Tide Category: Social Video / Over 15 Seconds
The Ad You Stay In
Agency: TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client: Hilton Category: Social Video / Over 15 Seconds
DRIFT MEETS DRONE
Agency: SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo
Client: Toyota Motor Corporation Category: Cinematography / Single
Little Sister
Agency: FRED & FARID / Paris + Phantasm
Client: Fondation Abbé Pierre Category: Cinematography / Single
The Store
Agency: Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client: Renault Category: Cinematography / Single
The ball of yarn
Agency: TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client: Winamax Category: Cinematography / Single
Shout
Agency: VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client: Telefonica Movistar Category: Cinematography / Single
Mexico Manda
Agency: GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client: Corona Category: Cinematography / Single
Remember The Why
Agency: Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client: Adidas Category: Cinematography / Single
Thirst
Agency: Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client: podHER Category: Cinematography / Single
Amani
Agency: Droga5 / New York + Meta + Love Song + The Mill
Client: Meta Category: Cinematography / Single
Alma - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Tiny Christmas - Christmas Always Finds Its Way
Agency: Grey Global + Imagine Entertainment + PRETTYBIRD
Client: The Coca-Cola Company / Coca-Cola Category: Cinematography / Single
Sun Warning Flag
Agency: HeimatTBWA\Germany / Berlin
Client: German Cancer Aid Category: Physical Products
The Burger that could not be
Agency: TBWA\ESPAÑA / Madrid
Client: McDonald's Category: Physical Products
Award:
2023 Cultural Driver Merit Award
Agency:
INNORED / Seoul + Paulus Co., Ltd. / Seoul
Client:
Maeil Dairies
Title:
GREETING MILK
Category:
Popular Culture Impact
Annual ID:
OS23_CD010M
Award:
2023 Cultural Driver Merit Award
Agency:
FCB India Group / Gurugram + Kinnect / Mumbai + FCB / Chicago + Lord + Thomas / Chicago
Client:
SOS Children's Villages
Title:
Chatpat
Category:
Popular Culture Impact
Annual ID:
OS23_CD011M
Award:
2023 Cultural Driver Merit Award
Agency:
Ogilvy UK / London
Client:
Mayor of London
Title:
Have a Word
Category:
Popular Culture Impact
Annual ID:
OS23_CD012M
Award:
2023 Cultural Driver Merit Award
Agency:
Weber Shandwick / Paris + Allegorie studio / Paris + Aurevoir Charlie / LEVALLOIS PERRET
Client:
Frida etc.
Title:
The Uncover
Category:
Popular Culture Impact
Annual ID:
OS23_CD013M
Award:
2023 Cultural Driver Merit Award
Agency:
TBWA\Milan + WIRED / Milan
Client:
Wired
Title:
The B A.I. S
Category:
Popular Culture Impact
Annual ID:
OS23_CD014M
Award:
2023 Cultural Driver Merit Award
Agency:
NORD DDB / Helsinki + Food Folk Suomi / McDonald's Finland / Helsinki + Vain Fashion Group / Helsinki
Client:
Food Folk Suomi / McDonald's Finland
Title:
McDrip
Category:
Popular Culture Impact
Annual ID:
OS23_CD015M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / London + Intergalactic Studios / London + SBTV / London + Native Music / London
Client:
Joshua Ribera Foundation
Title:
Depzman - Life Cut Short
Category:
Popular Culture Impact
Annual ID:
OS23_CD016M
Award:
2023 Cultural Driver Merit Award
Agency:
INNOCEAN / Berlin + Stink Films / Berlin + ORIGO LAB / São Paulo + BOT Inc. / Brighton
Client:
Wer Braucht Feminismus?
Title:
The Vulva Spaceship
Category:
Popular Culture Impact
Annual ID:
OS23_CD017M
Award:
2023 Cultural Driver Merit Award
Agency:
Citizen Relations / Toronto
Client:
PepsiCo
Title:
Cheetle in Cheadle
Category:
Popular Culture Impact
Annual ID:
OS23_CD018M
Award:
2023 Cultural Driver Merit Award
Agency:
McCann / New York
Client:
March For Our Lives
Title:
Thoughts & Prayers
Category:
Popular Culture Impact
Annual ID:
OS23_CD019M
Award:
2023 Cultural Driver Merit Award
Agency:
Planned Parenthood Federation of America / Planned Parenthood Action Fund
Client:
Planned Parenthood Federation of America, Planned Parenthood Action Fund
Title:
Bans Off Our Bodies
Category:
Popular Culture Impact
Annual ID:
OS23_CD020M
Award:
2023 Cultural Driver Merit Award
Agency:
Droga5 / New York + Pennington + Second Child
Client:
Pennington
Title:
#FlipTheTurf
Category:
Popular Culture Impact
Annual ID:
OS23_CD021M
Award:
2023 Cultural Driver Merit Award
Agency:
Hungry Man / Los Angeles + Ogilvy / Chicago + Change the Ref + Tusk Strategies
Client:
Change the Ref
Title:
NRA Children's Museum
Category:
Popular Culture Impact
Annual ID:
OS23_CD022M
Award:
2023 Cultural Driver Merit Award
Agency:
Mojo Supermarket + makemepulse + Girls Who Code
Client:
Girls Who Code
Title:
Girls Who Code Girls
Category:
Popular Culture Impact
Annual ID:
OS23_CD023M
Award:
2023 Music & Sound Craft Merit Award
Agency:
DENTSU INC. / Tokyo + BASSDRUM Inc. / Tokyo + y'sconnection / Tokyo + P.I.C.S. Co., Ltd. / Tokyo
Client:
WITH ALS
Title:
ALL PLAYERS TOOL LAB.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS067M
Award:
2023 Music & Sound Craft Merit Award
Agency:
Philipp und Keuntje / Hamburg + fischerAppelt / Hamburg
Client:
Laut gegen Nazis
Title:
HetzJaeger. Antifascist Algorithms.
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS068M
Award:
2023 Music & Sound Craft Merit Award
Agency:
‿ and us / Dubai + BlackBox / Dubai
Client:
Anghami
Title:
Sole Music
Category:
Innovation & Transformation / Innovation in Music & Sound Craft
Annual ID:
OS23_MS069M
Award:
2023 Pharma Merit Award
Agency:
beX (creative agency of be sweet_.) / Madrid + GC Aesthetics / Barcelona + BeSweet Films / Madrid
Client:
GC Aesthetics
Title:
Happy to be censored
Category:
Social Media
Annual ID:
OS23_PH023M
Award:
2023 Radio & Audio Merit Award
Agency:
M&C Saatchi Abel + Sonovision Studios / Johannesburg
Client:
Lexus South Africa
Title:
Silent Letters
Category:
Craft / Writing - Series
Annual ID:
OS23_RA038M
Award:
2023 Radio & Audio Merit Award
Agency:
Ogilvy / Chicago
Client:
Jameson Whiskey
Title:
Responsible St. Patrick's Day
Category:
Craft / Writing - Series
Annual ID:
OS23_RA039M
Award:
2023 Radio & Audio Merit Award
Agency:
FCB / New York + Spotify + Wave Studios
Client:
Spotify Advertising
Title:
A Song For Every CMO
Category:
Craft / Writing - Series
Annual ID:
OS23_RA040M
Award:
2023 Print & Promotional Merit Award
Agency:
DAVID / Madrid + Activision / Los Angeles + MyGosh / London
Client:
Activision
Title:
10 Years of Fun
Category:
Posters / Series
Annual ID:
OS23_PT037M
Award:
2023 Print & Promotional Merit Award
Agency:
AlmapBBDO / São Paulo + Raw Audio / São Paulo + Colossal / Curitiba + The Youth / Curitiba
Client:
CNN
Title:
The Polygraph
Category:
Posters / Series
Annual ID:
OS23_PT038M
Award:
2023 Print & Promotional Merit Award
Agency:
Publicis Middle East / Dubai
Client:
Jeep
Title:
The Call of Adventure
Category:
Posters / Series
Annual ID:
OS23_PT039M
Award:
2023 Print & Promotional Merit Award
Agency:
MullenLowe U.S. + Brooklyn Film Festival
Client:
Brooklyn Film Festival
Title:
Something to Offend Everyone
Category:
Posters / Series
Annual ID:
OS23_PT040M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Leo Burnett India / Mumbai + Mondelez International, Inc. + Wavemaker India
Client:
Oreo India
Title:
#BringBack2011
Category:
Events / Hybrid
Annual ID:
OS23_EX046M
Award:
2023 Film & Video Merit Award
Agency:
PARTY / Tokyo + kaibutsu / Tokyo + Material / Tokyo + GEEK PICTURES / Tokyo
Client:
Sawakami Asset Management Inc.
Title:
Lavatory / Garden / Breakfast / Zombie
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI079M
Award:
2023 Film & Video Merit Award
Agency:
Ogilvy Germany
Client:
German Rail
Title:
Behind the camera: Yoga / Ironing / Toilet
Category:
Online-only Films & Video / 30 Seconds and Under - Series
Annual ID:
OS23_FI080M
Award:
2023 Interactive, Online & Mobile Merit Award
Agency:
Ogilvy Poland / Warsaw
Client:
Alivia Cancer Foundation
Title:
Buy My Cancer
Category:
NFTs
Annual ID:
OS23_IN067M
Award:
2023 Social Media Merit Award
Agency:
The Monkeys, part of Accenture Song / Sydney + Collider / Sydney + Thrive PR + Communications / Sydney + MassiveMusic / Sydney
Client:
The Government of Tuvalu
Title:
The First Digital Nation
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM059M
Award:
2023 Social Media Merit Award
Agency:
HEREZIE / PARIS + PRIME VIDEO / PARIS
Client:
Prime Video
Title:
WHO - A thread movie
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM060M
Award:
2023 Social Media Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM061M
Award:
2023 Social Media Merit Award
Agency:
Rosewood Creative / Los Angeles + Beats by Dre / Culver City
Client:
Beats by Dre
Title:
This is a Beats Ad
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM062M
Award:
2023 Social Media Merit Award
Agency:
Saatchi & Saatchi NY / New York + Procter & Gamble / Cincinnati
Client:
Procter & Gamble - Tide
Title:
Tide x Marvel Teaser or Tide Ad?
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM063M
Award:
2023 Social Media Merit Award
Agency:
TBWA\Chiat\Day NY / New York + Hilton / Virginia + RedSlash / New York + 1stAveMachine / New York
Client:
Hilton
Title:
The Ad You Stay In
Category:
Social Video / Over 15 Seconds
Annual ID:
OS23_SM064M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SIX INC. / Tokyo + HAKUHODO Inc. / Tokyo
Client:
Toyota Motor Corporation
Title:
DRIFT MEETS DRONE
Category:
Cinematography / Single
Annual ID:
OS23_MI084M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
FRED & FARID / Paris + Phantasm
Client:
Fondation Abbé Pierre
Title:
Little Sister
Category:
Cinematography / Single
Annual ID:
OS23_MI085M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
SERVICEPLAN GERMANY / Munich
Client:
PENNY
Title:
The Rift
Category:
Cinematography / Single
Annual ID:
OS23_MI086M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Soldats / Paris + Publicis Conseil / Paris + Renault / Paris
Client:
Renault
Title:
The Store
Category:
Cinematography / Single
Annual ID:
OS23_MI087M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
TBWA\Paris / Boulogne-Billancourt + SOLAB / Paris + \Else / Boulogne-Billancourt + Digital District / Paris
Client:
Winamax
Title:
The ball of yarn
Category:
Cinematography / Single
Annual ID:
OS23_MI088M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
VMLY&R Mexico / Mexico City + Rebolucion / Mexico City
Client:
Telefonica Movistar
Title:
Shout
Category:
Cinematography / Single
Annual ID:
OS23_MI089M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
GUT / Mexico City + PRIMO / Mexico + AB InBev / Mexico
Client:
Corona
Title:
Mexico Manda
Category:
Cinematography / Single
Annual ID:
OS23_MI090M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Love Song / Los Angeles + Johannes Leonardo / New York + Barking Owl / Los Angeles
Client:
Adidas
Title:
Remember The Why
Category:
Cinematography / Single
Annual ID:
OS23_MI091M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil
Client:
podHER
Title:
Thirst
Category:
Cinematography / Single
Annual ID:
OS23_MI092M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Droga5 / New York + Meta + Love Song + The Mill
Client:
Meta
Title:
Amani
Category:
Cinematography / Single
Annual ID:
OS23_MI093M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Alma - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI094M
Award:
2023 Moving Image Craft & Production Merit Award
Agency:
Grey Global + Imagine Entertainment + PRETTYBIRD
Client:
The Coca-Cola Company / Coca-Cola
Title:
Tiny Christmas - Christmas Always Finds Its Way
Category:
Cinematography / Single
Annual ID:
OS23_MI095M
Award:
2023 Experiential & Immersive Merit Award
Agency:
Happiness / an FCB alliance / Brussels
Client:
SPA
Title:
Placeb'eau
Category:
Physical Products
Annual ID:
OS23_EX063M
Award:
2023 Experiential & Immersive Merit Award
Agency:
HeimatTBWA\Germany / Berlin
Client:
German Cancer Aid
Title:
Sun Warning Flag
Category:
Physical Products
Annual ID:
OS23_EX064M
Award:
2023 Experiential & Immersive Merit Award
Agency:
TBWA\ESPAÑA / Madrid
Client:
McDonald's
Title:
The Burger that could not be
Category:
Physical Products
Annual ID:
OS23_EX065M
