The One Show

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2023 One Show - Moving Image Craft & Production

Thirst

Agency Klick Health / Toronto + YUCA / Brazil + Jamute / Brazil + The Youth / Brazil

Client podHER

Category

Cinematography / Single

Annual ID

OS23_MI092M

About the Work

THIRST is a short film about sexual equality that outsmarts social media censorship using metaphors that cannot be flagged or hidden by A.I. Our copy strategy was to study each and every sexist censorship rule on every social media platform to write a film about female pleasure uniquely scripted to survive them. We used the rules to fight the rules. Our script uses visual and sound metaphors for the physical sensation of female pleasure. It is designed to hack social media censorship algorithms, as we follow a woman on a journey of self-exploration, as she seeks what previously felt out of reach. THIRST is written to make viewers feel the craving and desire women experience in pursuit of sexual equity and sexual pleasure. The script follows the rhythm of the sensation of pleasure and the building of a climax. But it’s all done in a way that avoids censorship.

Each and every decision on the film was made by a woman–from the direction, to the photography, to the soundtrack. We needed a 100% female POV to ensure the most authentic story was being told. And, our diverse crew was made up entirely of Black and Latinx people. We filmed in 35mm to capture the raw nature of craving and pleasure with warmth and depth, bringing the natural female experience of an orgasm to life in a truly crafted way. Because natural environments, like forests, bodies of water, and cliffs, played such an important role in the story, the selection of locations and the time of day we chose to film were crucial.

2023 Awards

Total Points: 3

Merit

Credits

Agency

Klick Health / Toronto

Production Company

The Youth / Brazil

Music / Sound Production Company

Jamute / Brazil

Chief Creative Officer

Rich Levy

Executive Creative Director

Bernardo Romero

Freelancer

YUCA / Brazil

Group Creative Director

Amy Fortunato
Andrea Bistany

Executive Creative Producer

Laura Denham

Music & Sound

James Pedrozo Pinto
Marcos Vaz

Supervising Creative Producer

Jen Martin

Supervising Producer

Jim Chestnutt

VP, Business Affairs - Creative Production

Tamika Knight

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