The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Interactive Advertising / Interactive Video
Get Back, Tohoku.
Agency: Dentsu Inc. / Tokyo
Client: EAST JAPAN RAILWAY COMPANY Category: Collateral Design / Posters - Series
Local Projects and Cooper Hewitt, Smithsonian Design Museum
Agency: Local Projects / New York + Cooper Hewitt, Smithsonian Design Museum / New York
Client: Cooper Hewitt, Smithsonian Design Museum Category: Interiors / Commercial / Private / Other
Nazis against Nazis – Germany's most involuntary charity walk
Agency: GGH LOWE GmbH / Hamburg + Grabarz & Partner Werbeagentur GmbH / Hamburg
Client: ZDK Gesellschaft Demokratische Kultur GmbH Category: Public Service - Experiential / Events, Competitions & Installations
Tattoo Skin Cancer Check
Agency: Ogilvy Brasil / Sao Paulo
Client: Sol de Janeiro Category: Direct Marketing / Ambient Media
Gisele Bündchen-Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Social Media / Best Integrated Campaign Led by Social
Flash Photo Posters
Agency: Wunderman / London
Client: Childhood Eye Cancer Trust Category: Other Digital Solutions
Rising Voices
Agency: Ogilvy & Mather Argentina / Buenos Aires
Client: Colegio Las Lomas Oral Category: Innovation in Radio / Single
Inglorious Fruits and Vegetables
Agency: Marcel / Paris
Client: Intermarché Category: Brand Transformation / Single
Alvio
Agency: R/GA / New York + Qol Devices / New York
Client: Qol Devices Category: User Experience Design - Mobile / Utility
Dadsong
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / 60 Second - Single
Google Night Walk
Agency: 72andSunny / Amsterdam + Google Creative Lab / London + Emea Google / London + MediaMonks / Amsterdam
Client: Google Category: User Experience Design - Web / User Experience
TRIP OUT TO SEA
Agency: CLM BBDO / Boulogne-Billancourt
Client: GUY COTTEN Category: User Experience Design - Web / User Experience
Build With Chrome 2.0
Agency: North Kingdom / Skelleftea
Client: Google & LEGO Category: User Experience Design - Web / User Experience
Awkward Family Viewing - Faithful
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
Awkward Family Viewing - Unconditional Love
Agency: SS+K / New York
Client: HBO Go Category: Video Craft / Scriptwriting
ELO Teddy Bears
Agency: DM9DDB / Sao Paulo
Client: Amaral Carvalho Hospital Category: Use of Technology / Product & Mobile Integration
Between Two Ferns with Zach Galfianakis: President Barack Obama
Agency: Funny Or Die / Los Angeles
Client: Healthcare.gov Category: Online / Long Form
#LikeAGirl
Agency: Leo Burnett, Toronto / Toronto + Leo Burnett, Chicago / Chicago + Leo Burnett, London/Holler / London
Client: Procter & Gamble/Always Category: Brand Transformation / Single
Baidu Kuaisou
Agency: Baidu Online Network Technology (Beijing) Co., Ltd. / Beijing
Client: Baidu Online Network Technology (Beijing) Co., Ltd. Category: Intellectual Property & Products / Experimental / Internal Projects / R&D
The Autocomplete Truth Breaks All Barriers
Agency: Memac Ogilvy / Dubai
Client: UN Women Category: Social Media / Branded Social Campaign
Awkward Family Viewing
Agency: SS+K / New York
Client: HBO Go Category: Online Films & Video / Short Form - Series / Episodes
Unskippable
Agency: The Martin Agency / Richmond
Client: GEICO Category: Online Films & Video / Short Form - Series / Episodes
EFFECTIVE MICROORGANISMS CALENDAR
Agency: Creative Juice\Bangkok / Bangkok
Client: EMRO ASIA CO.,LTD Category: Design Craft / Printing & Paper Craft - Single or Series
FRUITS
Agency: McCann Worldgroup India / Mumbai
Client: Perfetti Van Melle / Big Babol Category: Collateral / Posters - Campaign
The Hair Fest
Agency: Ogilvy & Mather / Mexico
Client: Casa de la Amistad Category: Gaming, Music & Mobile / Creative Use of Music Supporting a Brand
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Websites / Footwear, Clothing & Accessories
LIGHT is TIME
Agency: ADK / Japan
Client: CITIZEN WATCH CO., LTD. Category: Experiences / Indoor Spaces
HIBIKI GLASS
Agency: Hakuhodo Inc. / Tokyo + Hakuhodo Kettle / Tokyo
Client: SUNTORY HOLDINGS LIMITED Category: Experiences / Indoor Spaces
Gisele Bündchen- Will Beats Noise
Agency: Droga5 / New York
Client: Under Armour Category: Digital Direct Marketing / Websites, Microsites & Banners
ALLIANZ REAL LIFE
Agency: Ogilvy / Paris
Client: ALLIANZ Category: Digital Direct Marketing / Websites, Microsites & Banners
Penny The Pirate
Agency: Saatchi & Saatchi Sydney / Sydney
Client: OPSM Category: Mobile Applications / Public Service / Non-Profit
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: User Experience Design - Mobile / User Experience
Alvio
Agency: Qol Devices / New York + R/GA / New York
Client: Qol Devices Category: User Experience Design - Mobile / User Experience
Super normal tofu
Agency: Junya Kamada / Sapporo-shi, Hokkaido
Client: Imoo tofu store Category: Brand Identity / Series
Poachers
Agency: Leo Burnett / Sydney
Client: WWF Category: Public Service - Print / Newspaper or Magazine - Campaign
HUMAN TRAFFIC SIGN
Agency: Lowe China / Shanghai
Client: SHANGHAI GENERAL MOTORS Category: Public Service - Print / Newspaper or Magazine - Campaign
Brady Bunch
Agency: BBDO / New York
Client: Mars Chocolate North America/Snickers Category: Consumer Television / :30 / :25 - Single
Old Table
Agency: dummy. / Venice + Translation / New York
Client: Value City Furniture Category: Consumer Television / :30 / :25 - Single
Look At Me
Agency: Cheil Worldwide / Seoul
Client: Samsung Electronics Category: Mobile Applications / Services / Utilities
Your Year. Directed by Nike+
Agency: AKQA / Portland
Client: Nike Category: Data & Human Experience / Online Data Visualization & Infographics
The Berlin Wall of Sound
Agency: GREY Germany / Dusseldorf + GREY Berlin / Berlin
Client: SoundCloud Category: Data & Human Experience / Online Data Visualization & Infographics
Spotify Year in Music
Agency: Razorfish / New York
Client: Spotify Category: Data & Human Experience / Online Data Visualization & Infographics
#EsuranceSave30
Agency: Leo Burnett Chicago / Chicago
Client: Esurance Category: Digital Direct Marketing / Social Media & Viral Marketing