The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Agency
Client
Title
Category
Annual ID
BayBayan
Agency: TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client: Cultural Center of the Philippines Category: Typography / Typeface Design
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Typography / Typeface Design
A brand refresh for the world's most popular OS.
Agency: Huge / Brooklyn + Google / NYC
Client: Android Category: Branding / Logo
The Restaurant of Mistaken Orders
Agency: TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client: Daiki Angel Help inc. Category: Branding / Logo
GG Möbel – Legacy of Mastery continued
Agency: ANTI / Group
Client: GG Möbel Category: Branding / Logo
Apple Fifth Avenue Reopening Campaign Installation
Agency: Apple / Cupertino
Client: Apple Category: Spatial Design / Experiential & Immersive
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Spatial Design / Experiential & Immersive
The first house built by data
Agency: Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client: House Financing Bank Schwaebisch Hall Category: Spatial Design / Experiential & Immersive
In Someone Else's Shoes
Agency: Arnold Worldwide / Boston
Client: Santander Bank Category: Spatial Design / Experiential & Immersive
The Art of Bloom
Agency: Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client: The Art of Bloom Category: Spatial Design / Experiential & Immersive
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Spatial Design / Experiential & Immersive
The Book That Grew
Agency: Rothco, part of Accenture Interactive / Dublin
Client: AIB Category: Data Visualization / Static or Dynamic
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Data Visualization / Static or Dynamic
Ugly Gerry
Agency: Leo Burnett / Chicago
Client: RepresentUs Category: Data Visualization / Static or Dynamic
Behind the Record
Agency: TBWA\Chiat\Day / Los Angeles
Client: The Recording Academy Category: Data Visualization / Static or Dynamic
The Infinity Classroom
Agency: BBDO / Minneapolis + BBDO / New York
Client: Theirworld Category: Data Visualization / Static or Dynamic
The Frontier Within
Agency: Droga5 / New York
Client: Thorne Category: Data Visualization / Static or Dynamic
Hotel Tango Packaging
Agency: Young & Laramore / Indianapolis, IN
Client: Hotel Tango Category: Packaging / Mass-market
Design Expression
Agency: Google LLC / Mountain view
Client: Google Inc Category: Moving Image / Series
The Untold Episodes
Agency: FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client: Janssen Pharmaceuticals Category: Moving Image / Series
The History of 'La Cerveza Más Fina'
Agency: Observatory / Los Angeles + Nexus Studios / London
Client: Ab InBev / México Category: Craft / Art Direction
Opening Film. Apple Event March 2019 launching Apple TV+
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Craft / Art Direction
Sound Images
Agency: Scholz & Friends / Berlin
Client: Berliner Philharmoniker Category: Craft / Art Direction
Cultural Heirs "Voice of the Wall"
Agency: HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client: Die Kulturellen Erben e.V. Berlin Category: Craft / Art Direction
The Most Challenging Pingpong Table
Agency: TBWA\HAKUHODO Inc. / Tokyo
Client: Japan Para Table Tennis Association Category: Craft / Art Direction
The Edible Sushi Omamori
Agency: Geometry Ogilvy Japan / Tokyo
Client: JFOODO Category: Craft / Art Direction
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Craft / Art Direction
Great Stories Are Timeless
Agency: DDB NY / New York
Client: Tribeca Film Festival Category: Craft / Art Direction
The Last Mile
Agency: Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client: Volkswagen North America Category: Craft / Art Direction
Wonderful Tools
Agency: TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client: Apple Category: Moving Image / Single
The Story of Tsutomu Yamaguchi
Agency: Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client: Boatos.org Category: Moving Image / Single
Eyes Say More Than Words
Agency: Design Army / Washington
Client: Georgetown Optician Category: Moving Image / Single
LSO: Dancing on the Edge of a Volcano
Agency: Superunion / London
Client: London Symphony Orchestra Category: Moving Image / Single
Edchup
Agency: DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client: Kraft Heinz Category: Branding / Branded Item
#UnravelHate
Agency: Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client: Peace Collective Category: Branding / Branded Item
Judgeable Covers Collections
Agency: Africa / Sao Paulo
Client: E-Galaxia Category: Editorial / Digital Publications
Stimulate Annual
Agency: DENTSU INC. / Tokyo
Client: Copywriters Club Nagoya Category: Editorial / Books
LOLOSOSO – 60 years of anothermountainman
Agency: Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong
Client: Joint Publishing Category: Editorial / Books
The 9'58 Biography
Agency: BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client: PUMA Brasil Category: Editorial / Books
The Master Stroke
Agency: Famous Innovations / Mumbai
Client: Doms Stationery Category: Promotional / Collateral Items
"My Personal Coffin"
Agency: HEIMAT / Berlin + TRO GmbH / Berlin
Client: German Federal Association of Funeral Directors Category: Promotional / Collateral Items
Award:
2020 Design Merit Award
Agency:
Attck / New York
Client:
ATTCK
Title:
Falling Script
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_101M
Award:
2020 Design Merit Award
Agency:
TBWA\Santiago Mangada Puno / Makati + How's Everything / Makati
Client:
Cultural Center of the Philippines
Title:
BayBayan
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_102M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Typography / Typeface Design
Annual ID:
OS_DE20_103M
Award:
2020 Design Merit Award
Agency:
Huge / Brooklyn + Google / NYC
Client:
Android
Title:
A brand refresh for the world's most popular OS.
Category:
Branding / Logo
Annual ID:
OS_DE20_065M
Award:
2020 Design Merit Award
Agency:
Kind / Bergen
Client:
Austevoll Seaweed
Title:
Flyt Seaweed
Category:
Branding / Logo
Annual ID:
OS_DE20_066M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo + Daiki Angel Help inc. / Tokyo + Ogunishiro Office / Tokyo
Client:
Daiki Angel Help inc.
Title:
The Restaurant of Mistaken Orders
Category:
Branding / Logo
Annual ID:
OS_DE20_067M
Award:
2020 Design Merit Award
Agency:
ANTI / Group
Client:
GG Möbel
Title:
GG Möbel – Legacy of Mastery continued
Category:
Branding / Logo
Annual ID:
OS_DE20_068M
Award:
2020 Design Merit Award
Agency:
SenseTeam / Shenzhen
Client:
SHENZHEN FASHION WEEK
Title:
Forge Ahead
Category:
Branding / Logo
Annual ID:
OS_DE20_069M
Award:
2020 Design Merit Award
Agency:
TBWA\ / Istanbul
Client:
Theatre Hours
Title:
Acting Identity
Category:
Branding / Logo
Annual ID:
OS_DE20_070M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Apple Fifth Avenue Reopening Campaign Installation
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_173M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_174M
Award:
2020 Design Merit Award
Agency:
Ogilvy / Germany + House Financing Bank / Schwaebisch Hall
Client:
House Financing Bank Schwaebisch Hall
Title:
The first house built by data
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_175M
Award:
2020 Design Merit Award
Agency:
Ogilvy / New York
Client:
IBM
Title:
Apollo
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_176M
Award:
2020 Design Merit Award
Agency:
Arnold Worldwide / Boston
Client:
Santander Bank
Title:
In Someone Else's Shoes
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_177M
Award:
2020 Design Merit Award
Agency:
Intertrend Communications / Long Beach, California + Daikoku Design Institute / Tokyo and Los Angeles
Client:
The Art of Bloom
Title:
The Art of Bloom
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_178M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Spatial Design / Experiential & Immersive
Annual ID:
OS_DE20_179M
Award:
2020 Design Merit Award
Agency:
Rothco, part of Accenture Interactive / Dublin
Client:
AIB
Title:
The Book That Grew
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_137M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_138M
Award:
2020 Design Merit Award
Agency:
Leo Burnett / Chicago
Client:
RepresentUs
Title:
Ugly Gerry
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_139M
Award:
2020 Design Merit Award
Agency:
TBWA\Chiat\Day / Los Angeles
Client:
The Recording Academy
Title:
Behind the Record
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_140M
Award:
2020 Design Merit Award
Agency:
BBDO / Minneapolis + BBDO / New York
Client:
Theirworld
Title:
The Infinity Classroom
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_141M
Award:
2020 Design Merit Award
Agency:
Droga5 / New York
Client:
Thorne
Title:
The Frontier Within
Category:
Data Visualization / Static or Dynamic
Annual ID:
OS_DE20_142M
Award:
2020 Design Merit Award
Agency:
Apple / Cupertino
Client:
Apple
Title:
Mac Pro Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_127M
Award:
2020 Design Merit Award
Agency:
Young & Laramore / Indianapolis, IN
Client:
Hotel Tango
Title:
Hotel Tango Packaging
Category:
Packaging / Mass-market
Annual ID:
OS_DE20_128M
Award:
2020 Design Merit Award
Agency:
Google LLC / Mountain view
Client:
Google Inc
Title:
Design Expression
Category:
Moving Image / Series
Annual ID:
OS_DE20_185M
Award:
2020 Design Merit Award
Agency:
FCB / Chicago + Aardman Nathan Love / New York + Lord + Thomas / Chicago + Janssen Pharmaceutical / Titusville
Client:
Janssen Pharmaceuticals
Title:
The Untold Episodes
Category:
Moving Image / Series
Annual ID:
OS_DE20_186M
Award:
2020 Design Merit Award
Agency:
Observatory / Los Angeles + Nexus Studios / London
Client:
Ab InBev / México
Title:
The History of 'La Cerveza Más Fina'
Category:
Craft / Art Direction
Annual ID:
OS_DE20_187M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Opening Film. Apple Event March 2019 launching Apple TV+
Category:
Craft / Art Direction
Annual ID:
OS_DE20_188M
Award:
2020 Design Merit Award
Agency:
Scholz & Friends / Berlin
Client:
Berliner Philharmoniker
Title:
Sound Images
Category:
Craft / Art Direction
Annual ID:
OS_DE20_189M
Award:
2020 Design Merit Award
Agency:
Shackleton / Madrid
Client:
Correos
Title:
Protest Stamps
Category:
Craft / Art Direction
Annual ID:
OS_DE20_190M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + achtung! / Hamburg + Mokoh Music GmbH / Berlin + Visualtech GmbH / Berlin
Client:
Die Kulturellen Erben e.V. Berlin
Title:
Cultural Heirs "Voice of the Wall"
Category:
Craft / Art Direction
Annual ID:
OS_DE20_191M
Award:
2020 Design Merit Award
Agency:
TBWA\HAKUHODO Inc. / Tokyo
Client:
Japan Para Table Tennis Association
Title:
The Most Challenging Pingpong Table
Category:
Craft / Art Direction
Annual ID:
OS_DE20_192M
Award:
2020 Design Merit Award
Agency:
Geometry Ogilvy Japan / Tokyo
Client:
JFOODO
Title:
The Edible Sushi Omamori
Category:
Craft / Art Direction
Annual ID:
OS_DE20_193M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Craft / Art Direction
Annual ID:
OS_DE20_194M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Craft / Art Direction
Annual ID:
OS_DE20_195M
Award:
2020 Design Merit Award
Agency:
DDB NY / New York
Client:
Tribeca Film Festival
Title:
Great Stories Are Timeless
Category:
Craft / Art Direction
Annual ID:
OS_DE20_196M
Award:
2020 Design Merit Award
Agency:
Johannes Leonardo / New York City + Volkswagen North America / Herndon + Nexus Studios / London
Client:
Volkswagen North America
Title:
The Last Mile
Category:
Craft / Art Direction
Annual ID:
OS_DE20_197M
Award:
2020 Design Merit Award
Agency:
TBWA\Media Arts Lab / Los Angeles + BUCK / Los Angeles
Client:
Apple
Title:
Wonderful Tools
Category:
Moving Image / Single
Annual ID:
OS_DE20_181M
Award:
2020 Design Merit Award
Agency:
Filadelfia / Belo Horizonte + Março / Belo Horizonte
Client:
Boatos.org
Title:
The Story of Tsutomu Yamaguchi
Category:
Moving Image / Single
Annual ID:
OS_DE20_182M
Award:
2020 Design Merit Award
Agency:
Design Army / Washington
Client:
Georgetown Optician
Title:
Eyes Say More Than Words
Category:
Moving Image / Single
Annual ID:
OS_DE20_183M
Award:
2020 Design Merit Award
Agency:
Superunion / London
Client:
London Symphony Orchestra
Title:
LSO: Dancing on the Edge of a Volcano
Category:
Moving Image / Single
Annual ID:
OS_DE20_184M
Award:
2020 Design Merit Award
Agency:
DAVID / Miami + Kraft Heinz / London + Division7 / Smuggler / London / Los Angeles + Ed Sheeran + Grumpy Old Management / London
Client:
Kraft Heinz
Title:
Edchup
Category:
Branding / Branded Item
Annual ID:
OS_DE20_071M
Award:
2020 Design Merit Award
Agency:
Zulu Alpha Kilo / Toronto + Peace Collective / Toronto
Client:
Peace Collective
Title:
#UnravelHate
Category:
Branding / Branded Item
Annual ID:
OS_DE20_072M
Award:
2020 Design Merit Award
Agency:
Africa / Sao Paulo
Client:
E-Galaxia
Title:
Judgeable Covers Collections
Category:
Editorial / Digital Publications
Annual ID:
OS_DE20_100M
Award:
2020 Design Merit Award
Agency:
DENTSU INC. / Tokyo
Client:
Copywriters Club Nagoya
Title:
Stimulate Annual
Category:
Editorial / Books
Annual ID:
OS_DE20_094M
Award:
2020 Design Merit Award
Agency:
Mak Kai Hang / Hong Kong + Joint Publishing (HK) / Hong Kong
Client:
Joint Publishing
Title:
LOLOSOSO – 60 years of anothermountainman
Category:
Editorial / Books
Annual ID:
OS_DE20_095M
Award:
2020 Design Merit Award
Agency:
BETC / São Paulo + PUMA Brasil / São Paulo + Versão Beta / São Paulo
Client:
PUMA Brasil
Title:
The 9'58 Biography
Category:
Editorial / Books
Annual ID:
OS_DE20_096M
Award:
2020 Design Merit Award
Agency:
RT / Moscow
Client:
RT
Title:
#Romanovs100 AR Photo Album
Category:
Editorial / Books
Annual ID:
OS_DE20_097M
Award:
2020 Design Merit Award
Agency:
Famous Innovations / Mumbai
Client:
Doms Stationery
Title:
The Master Stroke
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_120M
Award:
2020 Design Merit Award
Agency:
HEIMAT / Berlin + TRO GmbH / Berlin
Client:
German Federal Association of Funeral Directors
Title:
"My Personal Coffin"
Category:
Promotional / Collateral Items
Annual ID:
OS_DE20_121M
