“Catwalk” is fundamental to a fashion show. Therefore, the design adopt a dynamic motion of “catwalk” as a logo to deliver the content and attitude of fashion. The dynamic logo presents the catwalk of models and steps on a rhythm, speaks for the atmosphere of fashion show and variation of fashion. Dynamic Logo is often more eye catching than static one. Regarding brand image design and maintenance, the repetition of successive elements is used multi-dimensionally in time and space, create an eye-catching visual language. The logo design draw SZFW, the acronym of Shenzhen Fashion Week, into an artistic skeleton, which signifies that “people” is the subject of fashion. The design approach is not limited by traditional forms of identification visual. It uses imagination and dynamic symbols in which “S” and “Z” are arms and “F” and “W” are legs of a model who is stepping to the beat, indicating the slogan “Fashion forges ahead.”