The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Learn more about The One Show 2026
Category
Editorial / Digital Publications
Annual ID
OS_DE20_100M
About the Work
We were always told not to judge a book by its cover. But, as the best- sellers on the Kindle Store show, covers with bare- chested, muscular men tend to get more sales. If people were in fact picking their books by the cover, we had to play the same game if we wanted to make the classics more appealing. Back in the day, the authors of the great classics did not have access to the same tools as contemporary authors do to turn their books into a hit. So we decided to make this fairer. We chose remarkable classics of the literature, remade their covers and titles so they could compete on the same level. The new covers are tributes to the most decadent, appealing erotic novel covers out there. We looked at dozens of covers to find the most common features: strong upper body, defined muscles, usually no face, a very striking/heavy font with powerful word–in our case, shamelessly derived from the original book titles. But we did not change a single word from the actual book: they are still the same great pieces of work they’ve always been.
2020 Awards
Total Points: 2
Merit
Credits
Agency
Africa / Sao Paulo
Art Director
Rick Garcia
Ricardo Montes
Chief Creative Officer
Sergio Gordilho
Creative Director
Bruno Valenca
Executive Creative Director
Sophie Schonburg
Writer
Daniel Ogawa
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