The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
Year
#
One Show
Country Rankings
United Kingdom
Client
Title
Category
Award
Points
3 Bar Superstar
Agency: McCann / London + Craft / London + Momentum Worldwide / London + UM / London Client: adidas & JD Sports / adidas Superstars trainers Category: Utility
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Single Country or Region / Non-Profit / Charity
Points: 3.00
Save Pub Life
Agency: draftLine / London Client: Budweiser Brewing Group Category: Social Impact
Points: 3.00
Ironing
Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Single
Points: 3.00
Hide & Seek
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Television & VOD / Long Form - Single
Points: 3.00
What's Your Name
Agency: Iris / London + Starbucks UK / London Client: Starbucks Category: Television & VOD / Long Form - Single
Points: 3.00
Hope is Power 'Kamala Harris'
Agency: Uncommon Creative Studio / London + The Guardian / London Client: The Guardian Category: Newspaper / Single
Points: 3.00
A Voice Is All You Need
Agency: Droga5 / London + Biscuit Filmworks / London Client: Amazon Category: Television & VOD / Long Form - Series
Points: 3.00
Whatever It Takes
Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Online Films & Video / Long Form - Single
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Volvo Cars + Wildfire / London + Smuggler / London Client: Volvo Cars (Global) Category: Online Films & Video / Long Form - Single
Points: 3.00
Nike Air Max 720 Air Store
Agency: R/GA / London Client: Nike Category: UX / UI / Utility / Ecommerce
Points: 3.00
The Power of Sounds
Agency: Factory / London + SIREN / London Client: BBC Sounds Category: Sound Mixing
Points: 3.00
Shot on iPhone 11 Pro—Hermitage
Agency: TBWA\Media Arts Lab / London Client: Apple, Inc. Category: Online Films & Video / Long Form - Single
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Digital & Online / Social Media Post - Single
Points: 3.00
Ingenious Productions
Agency: Iconoclast / London + Publicis • Poke / London + Dacia Client: Dacia Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Britain Get Talking Covid-19
Agency: Uncommon Creative Studio / London + ITV / London Client: ITV Category: Innovation & Transformation / Innovation in Lockdown
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Craft / Art Direction
Points: 3.00
Magic Canvas: Helping kids to express themselves
Agency: Magpie Studio / London + Magic Canvas / London Client: Magic Canvas Category: Branding / Identity System
Points: 3.00
Clear Mobile
Agency: Superunion / London Client: Clear Mobile Category: Branding / Identity System
Points: 3.00
Cadbury
Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Branding / Rebranding
Points: 3.00
Raising Profiles
Agency: FCB Inferno / London Client: The Big Issue & LinkedIn Category: Sustainable Development Goals
Points: 3.00
The Black Plaque Project
Agency: Havas / London Client: Nubian Jak Community Trust Category: Sustainable Development Goals
Points: 3.00
Whatever It Takes
Agency: AMV BBDO / London Client: Macmillan Cancer Support Category: Branded Content
Points: 3.00
The Ultimate Safety Test
Agency: Grey / London + Smuggler / London + Volvo Cars + Wildfire / London Client: Volvo Cars (Global) Category: Short Form Video / Single
Points: 3.00
Sounds of Sex - Durex Limited Edition Vinyl
Agency: Havas / London + Zenith Media / London + Hill+Knowlton Strategies + HKX Productions / London Client: Reckitt Benckiser / Durex Category: Promotional / Collateral Items
Points: 3.00
Lockdown In A Book
Agency: Ogilvy UK / London Client: Ogilvy UK Category: Promotional / Collateral Items
Points: 3.00
Cadbury Dairy Milk
Agency: Bulletproof / London Client: Mondelez International - Cadbury Category: Packaging / Mass-market
Points: 3.00
Amazon Alexa Campaign
Agency: Biscuit Filmworks / London Client: Amazon Alexa Category: Direction / Series
Points: 3.00
Don't Get Sidetracked. Get Setapp.
Agency: Droga5 / London + Biscuit Filmworks / London Client: Setapp Category: Writing / Series
Points: 3.00
Dating Twitter Advice Bureau
Agency: Flying Object / London + Hey Big Man / London Client: Twitter UK Category: Out of Home / Series
Points: 3.00
Save Pub Life
Agency: draftLine / London Client: Budweiser Brewing Group Category: Community Building
Points: 3.00
Today We Rise
Agency: Ogilvy UK / London + BrotherTV / Great Guns Client: Girl Up Category: Social Post / Real-time Response
Points: 3.00
The Black Plaque Project
Agency: Havas / London Client: Nubian Jak Community Trust Category: Cultural Driver
Points: 3.00
The Show Must Go On
Agency: Lucky Generals / London + PRETTYBIRD / London Client: Amazon Category: Casting
Points: 3.00
#WorldUpsideDown
Agency: The&Partnership / London + Royal National Institute of Blind People (RNIB) / London Client: Royal National Institute of Blind People (RNIB) Category: Brand Partnerships
Points: 3.00
#EdgarsChristmas
Agency: Jung von Matt Donau GmbH / Vienna + Passion Animation Studios / London + MCasso Productions / London + Unit Studios / London Client: Erste Group Category: Animation / Single
Points: 2.25
What We Do Next
Agency: Deutsche Telekom / Germany + Saatchi / London + Electric Theatre Collective / London + Somesuch / London & LA Client: Deutsche Telekom Category: Influencer Marketing / Multi-Channel
Points: 2.25
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Sound Mixing
Points: 1.50
Saylists
Agency: Rothco, Part of Accenture Interactive / Dublin + Warner Music Group / London Client: Warner Music Group Category: Digital Product
Points: 1.50
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Craft / Art Direction
Points: 1.50
Pleasure Icon/Brendan Monroe
Agency: LOLA MullenLowe / Madrid + Unilever / UK Client: Unilever/Magnum Category: Promotional / Posters - Series
Points: 1.50
It's between you
Agency: BBDO Group Germany GmbH + outsider.tv Client: WhatsApp Inc. Category: Direction / Series
Points: 1.50
Changing Papa Culture Through Pop Culture with Dad
Agency: Unilever Entertainment / United Kingdom + United Entertainment Group / New York + Edelman / New York + Dove Men+Care / United Kingdom Client: Dove Men+Care Category: Full Length Video / Single or Series / Episodic
Points: 1.50
Looks Like You Need to Let It Out
Agency: SS+K / New York + Peel Iceland / Reykjavík + M&C Saatchi / London + M&C Saatchi Talk / London Client: Promote Iceland Category: Media Relations
Points: 1.50
HORNBACH "It seems impossible. Until you do it."
Agency: HEIMAT / Berlin + LOFT Studios GmbH / Berlin + Untold Studios / London + MJZ / London Client: HORNBACH Category: Visual Effects / Single
Points: 1.50
The ZXience Network
Agency: Johannes Leonardo / New York + Builders Club / London + BlinkInk / London + Blink LA / New York Client: adidas Originals Category: Innovation & Transformation / Innovation in Lockdown
Points: 1.50
Through Different Eyes
Agency: TBWA\Singapore / Singapore + SixToes.tv / Singapore + Smuggler / London + Black Kite Studios / London Client: Standard Chartered Category: Visual Effects / Single
Points: 1.50
Client:
adidas & JD Sports / adidas Superstars trainers
Title:
3 Bar Superstar
Category:
Utility
Award:
2021 Mobile Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Single Country or Region / Non-Profit / Charity
Award:
2021 Creative Effectiveness Merit Award
Points:
3.00
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Social Impact
Award:
2021 In-House Merit Award
Points:
3.00
Client:
Amazon
Title:
Ironing
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Setapp
Title:
Hide & Seek
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Starbucks
Title:
What's Your Name
Category:
Television & VOD / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
The Guardian
Title:
Hope is Power 'Kamala Harris'
Category:
Newspaper / Single
Award:
2021 Print Merit Award
Points:
3.00
Client:
Amazon
Title:
A Voice Is All You Need
Category:
Television & VOD / Long Form - Series
Award:
2021 Film Merit Award
Points:
3.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
UX / UI / Utility / Ecommerce
Award:
2021 Digital Craft Merit Award
Points:
3.00
Client:
BBC Sounds
Title:
The Power of Sounds
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Merit Award
Points:
3.00
Client:
Apple, Inc.
Title:
Shot on iPhone 11 Pro—Hermitage
Category:
Online Films & Video / Long Form - Single
Award:
2021 Film Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Digital & Online / Social Media Post - Single
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Dacia
Title:
Ingenious Productions
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
ITV
Title:
Britain Get Talking Covid-19
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Film Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Craft / Art Direction
Award:
2021 Direct Marketing Merit Award
Points:
3.00
Client:
Magic Canvas
Title:
Magic Canvas: Helping kids to express themselves
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Clear Mobile
Title:
Clear Mobile
Category:
Branding / Identity System
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelez International - Cadbury
Title:
Cadbury
Category:
Branding / Rebranding
Award:
2021 Design Merit Award
Points:
3.00
Client:
The Big Issue & LinkedIn
Title:
Raising Profiles
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Sustainable Development Goals
Award:
2021 Sustainable Development Goals Pencil Merit Award
Points:
3.00
Client:
Macmillan Cancer Support
Title:
Whatever It Takes
Category:
Branded Content
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Volvo Cars (Global)
Title:
The Ultimate Safety Test
Category:
Short Form Video / Single
Award:
2021 Branded Entertainment Merit Award
Points:
3.00
Client:
Reckitt Benckiser / Durex
Title:
Sounds of Sex - Durex Limited Edition Vinyl
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Ogilvy UK
Title:
Lockdown In A Book
Category:
Promotional / Collateral Items
Award:
2021 Design Merit Award
Points:
3.00
Client:
Mondelez International - Cadbury
Title:
Cadbury Dairy Milk
Category:
Packaging / Mass-market
Award:
2021 Design Merit Award
Points:
3.00
Client:
Amazon Alexa
Title:
Amazon Alexa Campaign
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Setapp
Title:
Don't Get Sidetracked. Get Setapp.
Category:
Writing / Series
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Nike
Title:
Nike Air Max 720 Air Store
Category:
Digital Design
Award:
2021 Design Merit Award
Points:
3.00
Client:
Essity Tena
Title:
Ageless
Category:
Integrated Campaign
Award:
2021 Health, Wellness & Pharma Merit Award
Points:
3.00
Client:
Twitter UK
Title:
Dating Twitter Advice Bureau
Category:
Out of Home / Series
Award:
2021 Design Merit Award
Points:
3.00
Client:
Budweiser Brewing Group
Title:
Save Pub Life
Category:
Community Building
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Girl Up
Title:
Today We Rise
Category:
Social Post / Real-time Response
Award:
2021 Social Media Merit Award
Points:
3.00
Client:
Nubian Jak Community Trust
Title:
The Black Plaque Project
Category:
Cultural Driver
Award:
2021 Cultural Driver Merit Award
Points:
3.00
Client:
Amazon
Title:
The Show Must Go On
Category:
Casting
Award:
2021 Moving Image Craft Merit Award
Points:
3.00
Client:
Royal National Institute of Blind People (RNIB)
Title:
#WorldUpsideDown
Category:
Brand Partnerships
Award:
2021 Public Relations Merit Award
Points:
3.00
Client:
Erste Group
Title:
#EdgarsChristmas
Category:
Animation / Single
Award:
2021 Moving Image Craft Merit Award
Points:
2.25
Client:
Deutsche Telekom
Title:
What We Do Next
Category:
Influencer Marketing / Multi-Channel
Award:
2021 Social Media Merit Award
Points:
2.25
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Sound Mixing
Award:
2021 Music & Sound Craft Merit Award
Points:
1.50
Client:
Warner Music Group
Title:
Saylists
Category:
Digital Product
Award:
2021 IP & Products Merit Award
Points:
1.50
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Craft / Art Direction
Award:
2021 Out of Home Merit Award
Points:
1.50
Client:
Unilever/Magnum
Title:
Pleasure Icon/Brendan Monroe
Category:
Promotional / Posters - Series
Award:
2021 Design Merit Award
Points:
1.50
Client:
WhatsApp Inc.
Title:
It's between you
Category:
Direction / Series
Award:
2021 Moving Image Craft Merit Award
Points:
1.50
Client:
Dove Men+Care
Title:
Changing Papa Culture Through Pop Culture with Dad
Category:
Full Length Video / Single or Series / Episodic
Award:
2021 Branded Entertainment Merit Award
Points:
1.50
Client:
Promote Iceland
Title:
Looks Like You Need to Let It Out
Category:
Media Relations
Award:
2021 Public Relations Merit Award
Points:
1.50
Client:
HORNBACH
Title:
HORNBACH "It seems impossible. Until you do it."
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
1.50
Client:
adidas Originals
Title:
The ZXience Network
Category:
Innovation & Transformation / Innovation in Lockdown
Award:
2021 Branded Entertainment Merit Award
Points:
1.50
Client:
Standard Chartered
Title:
Through Different Eyes
Category:
Visual Effects / Single
Award:
2021 Moving Image Craft Merit Award
Points:
1.50
