Creative Showcase

Dancing Poster / Oasis Dance Centre

Submitted By Ada Wong

Description

The shimmying movement is the most attractive feature of belly dancing, so we created a static medium with movement – a dancing poster that actually moved to showcase the movement to the public.

We designed posters that look like the belly of a belly dancer and placed them near air-conditioning outlets so the belly appeared to be constantly shaking and gyrating.

The “dancing” poster was displayed at boutiques, salons and cafés popular with women looking for a good body shape and also at sports venues and in dancing accessory shops.

Objective

Introduce ladies to a beautiful new way to tone their bodies through belly dancing and encourage them to join belly dancing classes at the Oasis Dance Centre.

Technical Challenge

N/A

Client

Oasis Dance Centre

Agency

Grey Group Hong Kong

Media

Outdoor

Market

Entertainment

Credits

Account Executive

Susanna Lee

Art Director

Keith Ho / Helen Sze / Boris Lau / Frankin Chan

Creative Director

Keith Ho / Helen Sze / Houston Lau / Boris Lau

Photographer

Man Ching

Writer

Houston Lau / Vivian Ho

Views

209

 

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