The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
World Records
Agency: 180LA / Santa Monica
Client: Mitsubishi Motors Category: Events and Installations
Post-it War for Charity
Agency: BBDO Proximity Hamburg / Duesseldorf
Client: Ankerland e. V. Category: Events and Installations
Eye Contact Installation
Agency: BBDO / New York
Client: Ad Council/Autism Speaks Category: Events and Installations
Skate Pinball
Agency: Colenso BBDO / Auckland
Client: Frucor Beverages Ltd Category: Events and Installations
Projecting Pollution
Agency: Conill Saatchi & Saatchi / Torrance
Client: Toyota Motor Sales, USA Category: Events and Installations
Cocktail Mail
Agency: George Patterson Y&R / Melbourne
Client: Schweppes Category: Events and Installations
BIG SHARE!
Agency: Hakuhodo Kettle / Tokyo
Client: TOYOTA MARKETING JAPAN Category: Events and Installations
The Snowflake & The Bubble
Agency: iris worldwide / New York
Client: Saks Fifth Avenue Category: Events and Installations
Fresh Home Delivery Campaign
Agency: JWT India / Mumbai
Client: Bennet Coleman & Co - The Times of India Category: Events and Installations
Back to Garbarino
Agency: LEO BURNETT ARGENTINA / Buenos Aires
Client: Garbarino Category: Events and Installations
BYO Cup Day
Agency: Leo Burnett / Southbank
Client: 7-Eleven Slurpee Category: Events and Installations
Contagion - Bacteria Billboard
Agency: Lowe Roche / Toronto
Client: Warner Brothers Pictures Canada Category: Events and Installations
Key to Viano
Agency: Lukas Lindemann Rosinski GmbH / Hamburg
Client: Mercedes-Benz Vans Category: Events and Installations
Wimpy Braille Burgers
Agency: MetropolitanRepublic / Johanneesburg
Client: Wimpy Category: Events and Installations
Hot Wheels World Record Jump
Agency: Mistress / Venice
Client: Mattel Inc. Category: Events and Installations
Dutch Shark Alarm
Agency: Ogilvy & Mather Amsterdam / Amsterdam
Client: Foundation Fortisland Pampus Category: Events and Installations
Puma Love Run
Agency: Ogilvy Group Melbourne / Melbourne
Client: Puma Category: Events and Installations
Check In to the Ballgame
Agency: R/GA / New York
Client: MasterCard Category: Events and Installations
Million Mile Joe - Parade
Agency: RPA / Santa Moinca
Client: American Honda Motor Co., Inc. Category: Events and Installations
GT Academy
Agency: TBWA Chiat Day, Los Angeles / Los Angeles
Client: Nissan Category: Events and Installations
Your name here
Agency: Walrus / New York
Client: Smith & Wollensky Category: Events and Installations
Converse Block Party
Agency: Wieden + Kennedy Shanghai / Shanghai
Client: Converse Category: Events and Installations
Gloria=Glory
Agency: Y&R COLOMBIA / BOGOTA
Client: Telefónica Telecom Category: Events and Installations
The Worlds Biggest Pinata
Agency: Y&R COLOMBIA / BOGOTA
Client: Homecenter Colombia Category: Events and Installations
Celebrity Tap
Agency: Droga5 / New York
Client: UNICEF Category: Integrated Branding / Public Service Campaign
Enjoy The Ride
Agency: 303Lowe / Subiaco
Client: The Office of Road Safety Category: Integrated Branding / Public Service Campaign
Nothing
Agency: NAIL / Providence
Client: Rhode Island Community Food Bank Category: Integrated Branding / Public Service Campaign
The PEDIGREE® Adoption Drive
Agency: WHYBIN\TBWA\TEQUILA\ / Pyrmont
Client: MARS PETCARE Category: Integrated Branding / Public Service Campaign
Banner+Aid
Agency: Abitlikethis / Melbourne
Client: Banneraid Category: Interactive Advertising / Public Service/Non-Profit
Voice Letter
Agency: Akestam Holst / Stockholm
Client: The Swedish Post Category: Interactive Advertising / Public Service/Non-Profit
Adopt Your Doggie Double
Agency: DDB New York / New York
Client: The Humane Society, Maddie's Fund, And The Shelter Project Category: Interactive Advertising / Public Service/Non-Profit
Birding the Net
Agency: Goodby, Silverstein & Partners / San Francisco
Client: National Audubon Society Category: Interactive Advertising / Public Service/Non-Profit
HINOKI MEMO CUBE & HOME MEMO BLOCK
Agency: MR_DESIGN inc. / Tokyo
Client: MR_DESIGN inc. Category: Industrial Design/Product Design / Single or Campaign
VW LinkedOut
Agency: ACHTUNG! / amsterdam
Client: Volkswagen Category: Craft / Animation/Motion Graphics
JWT BBQ
Agency: JWT New York / New York
Client: JWT New York Category: Craft / Animation/Motion Graphics
Spotlight
Agency: Leo Burnett / Millers Point
Client: Australian Bureau of Statistics Category: Craft / Animation/Motion Graphics
Evolution of mobile
Agency: TBG Digital / london
Client: Vodafone Category: Craft / Animation/Motion Graphics
Philips Make me a Morning Person
Agency: Tribal DDB Amsterdam / Amstelveen
Client: Philips Category: Craft / Animation/Motion Graphics
Sound of Football - A Pepsi Refresh Initiative
Agency: Akestam Holst / Stockholm
Client: Pepsico / Carlsberg Category: Mobile Applications/Sites / Augmented Reality
Transformers: Dark of the Moon Augmented Reality App
Agency: DIGITALKITCHEN / Chicago
Client: Paramount Pictures Category: Mobile Applications/Sites / Augmented Reality
Luxurious
Agency: AlmapBBDO / São Paulo
Client: Volkswagen Category: Collateral / P.O.P. and In-store - Single
Special Bench
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Nike Category: Collateral / P.O.P. and In-store - Single
Curiosism Installation
Agency: F/Nazca Saatchi & Saatchi / Sao Paulo
Client: Pinacoteca Museum Category: Collateral / P.O.P. and In-store - Single
Pub Paintings: Quill
Agency: TBWA\Chiat\Day / New York
Client: Jameson Category: Collateral / P.O.P. and In-store - Single
THE NIGHTJAR
Agency: Abbott Mead Vickers BBDO / London
Client: WRIGLEYS Category: Gaming / Branded mobile games
Gator
Agency: Cramer - Krasselt / Milwaukee
Client: Penfield Children's Center Category: Public Service / Outdoor and Posters - Single