The One Show

The One Show is the world's most prestigious award show in advertising, design and digital marketing. For over 40 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has had a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.

2012 One Show - Advertising

Special Bench

Agency F/Nazca Saatchi & Saatchi / Sao Paulo

Client Nike


Collateral / P.O.P. and In-store - Single

Annual ID


2012 Awards

Total Points: 5



Art Director

Juliana Utsch


Mario Niveo

Creative Director

Fabio Fernandes
Eduardo Lima
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