The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Award
Agency
Client
Title
Category
Annual ID
Opposites
Agency: DDB Group / Singapore
Client: Selleys Category: Collateral / P.O.P. and In-store - Campaign
Tools for the Modern Frontier: Reinventing vintage devices to inspire global creativity
Agency: AKQA / San Francisco
Client: Levi Strauss & Co. Category: Other Digital Solutions
Digital Newspaper Holder
Agency: Jung von Matt / Limmat / Zurich
Client: Neue Zuercher Zeitung Category: Other Digital Solutions
Harden Soul Integrated Campaign
Agency: BBDO / New York
Client: Foot Locker Category: Music / Creative Use of Music Supporting A Brand
Rolling Eggs
Agency: CREATIVE POWER UNIT / Tokyo
Client: Shiga Art School Category: Collateral Design / Posters - Series
LEGO. BLIND ART PROJECT
Agency: serviceplan / Munich
Client: LEGO Category: Design for the Greater Good / For-Profit Initiated
Hydrant
Agency: BBH India / Mumbai
Client: Skoda Rapid Leisure Category: Broadcast and Moving Image / Craft Animation
Unplug + Play
Agency: Leo Burnett / Toronto
Client: Leo Burnett, Toronto Category: Self-Promotion / Single or Series
Mailbooks For Good
Agency: BMF / Sydney
Client: The Footpath Library / Random House Australia Category: Design for the Greater Good / Government/Non-profit Initiated
Network
Agency: FCB Brasil / Sao Paulo
Client: Sharpie Category: Newspaper / Full Page or Spread - Single
Blazed
Agency: Clemenger BBDO / Wellington
Client: New Zealand Transport Agency Category: Video Craft / Scriptwriting
Enjoy Your Privacy
Agency: Leo Burnett / Chicago
Client: Norton by Symantec Category: Websites / Other Consumer Goods
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport
Client: Chipotle Mexican Grill Category: Broadcast and Moving Image / Short Films and Videos
Instagram
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Social Media / Best Social Media Page by a Brand
The Most Powerful Arm Ever Invented
Agency: Havas Worldwide Australia / Sydney
Client: Save Our Sons + Duchenne Foundation Category: Digital Direct Marketing / Social Media & Viral Marketing
THE GOOD GUYS CHRISTMAS
Agency: Forsman & Bodenfors / Gothenburg
Client: Unicef Category: Public Service / Political - Video / Television - Campaign
Frozen Bullets
Agency: shineworks / shanghai
Client: Peace One Day Category: Spatial Design / Not-for-Profit
Ping Pong
Agency: Hans Seeger / Wauwatosa
Client: Little Brown Mushroom Category: Publication Design / Book Layout Design
The Scarecrow
Agency: Creative Artists Agency / Los Angeles + Moonbot Studios / Shreveport + Chipotle Creative Department / New York + Chipotle Creative Department / New York
Client: Chipotle Mexican Grill Category: Video Craft / Direction
Pick Them Back Up
Agency: Park Pictures / NY & LA + Wieden + Kennedy / Portland
Client: Procter & Gamble Category: Video Craft / Direction
Foursquare Time Machine
Agency: B-Reel / New York
Client: Foursquare Category: Data and Human Experience / Online Data Visualization & Info Graphics
The Walking Dead Chop Shop
Agency: INNOCEAN USA / Huntington Beach
Client: Hyundai Motor America Category: Mobile / Branded Content
Magic of Flying
Agency: OgilvyOne / London
Client: British Airways Category: Banners & Interactive Advertising / Environmental/Experiential - Single
Sound of Honda / Ayrton Senna 1989
Agency: DENTSU / Tokyo
Client: Honda Category: Craft / Sound Design
Bentley Burial
Agency: Leo Burnett Tailor Made / Sao Paulo
Client: Brazilian Association of Organ Transplantation Category: Public Service Experiential Advertising / Experiential
Camera Shy
Agency: Ogilvy & Mather / London
Client: Unilever Category: Consumer Television / 60 Second - Single
Honda Illusions
Agency: mcgarrybowen / London
Client: Honda Category: Cinema Advertising / Short Form - :90 and Under - Single
Greatest Action Movie Ever
Agency: McCann-Erickson / New York
Client: The AdCouncil Category: User Generated Content / Short-Form
Win the Hour
Agency: R/GA / New York
Client: Nike Category: Use of Technology / Product & Mobile Integration
ZYRTEC AllergyCast App With Symptom Tracker
Agency: JWT / New York
Client: Johnson & Johnson Category: Mobile Applications/Sites / Services/Utilities
Chipotle Ordering App
Agency: Rokkan / New York
Client: Chipotle Mexican Grill Category: Mobile Applications/Sites / Services/Utilities
Mikon Drywall
Agency: Leo Burnett / Toronto
Client: Mikon Drywall Category: Brand Identity / Logo Design
New logo for the Montréal Olympic Park
Agency: lg2boutique / Montreal
Client: Parc Olympique Category: Brand Identity / Logo Design
HOT WHEELS SAFARI SERIES
Agency: Ogilvy & Mather / Mumbai
Client: Mattel Category: Collateral / Posters - Single
Devondale Dairy Soft - Stepdad Steve
Agency: DDB / Melbourne
Client: Murray Goulburn Co-Operative Ltd Category: Consumer Television / :30/:25 - Single
Real Beauty Sketches
Agency: Ogilvy Brasil / Sao Paulo
Client: Unilever Category: Online Films & Video / Long Form - Single
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Use of Technology / Location-Based Services or Proximity Marketing
Kigo Kitchen Branding
Agency: Creature / Seattle
Client: Kigo Kitchen Category: Brand Identity / Brand Identity - Campaign
Notabilia
Agency: Paprika / Montreal
Client: Les Editions Noir sur Blanc Category: Publication Design / Book Cover Design
NEWS BOTTLE!
Agency: DENTSU / Tokyo
Client: The Mainichi Newspapers Category: Package Design / Single or Series
Recalling 1993
Agency: Droga5 / New York
Client: New Museum Category: Innovation in Outdoor / Outdoor
Climate Name Change
Agency: Barton F. Graf 9000 / New York
Client: 350 Action Category: Integrated Branding / Integrated Branding Campaign - 360
If We Made It
Agency: Droga5 / New York
Client: Newcastle Category: Integrated Branding / Integrated Branding Campaign - 360
Citi Bike
Agency: Publicis Kaplan Thaler / New York
Client: Citibank Category: Integrated Branding / Integrated Branding Campaign - 360
Ron Burgundy Integrated
Agency: Wieden+Kennedy / Portland + Caviar / Los Angeles + Gifted Youth / Los Angeles + Legwork / Denver
Client: Dodge Category: Integrated Branding / Integrated Branding Campaign - 360
Headless Chickens
Agency: adam&eveDDB / London
Client: Harvey Nichols Category: Newspaper / Small Space Print - Campaign
Boat
Agency: Leo Burnett France / Saint-Denis
Client: Jeep Category: Magazine / Full Page or Spread - Single
Tree :15
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer Television / :20 and Under - Single