The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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About the Work
Smellstagram hasn‚??t been invented, so we tell our unique story of freshness through hilarious images on Instagram. The explosive growth of the platform among our target audience makes it a perfect place for us to set up camp, stoke the fire and offer manly, yet entertaining fairytales of bears in the woods, personal jet skis and family togetherness. In short‚?¶ man stuff.
2014 Awards
Total Points: 10
Bronze Pencil
Credits
Agency
Wieden+Kennedy / Portland
Art Director
Croix Gagnon
Curtis Pachunka
David Neevel
Matt Sorrell
Matt Moore
Matthew Carroll
Max Erdenberger
Max Stinson
Ruth Bellotti
Creative Director
Craig Allen
Jason Bagley
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