The One Show
The One Show is the world's most prestigious award show in advertising and design. For over 50 years, the Gold Pencil has been regarded as one of the top prizes in the creative industry. The One Show has a rich legacy of honoring some of the most groundbreaking ideas, created by some of the most remarkable minds in creativity.
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Awards Archive
- Awards Archive
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- Agency Rankings
- Independent Agency
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- Brand
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Award
Agency
Client
Title
Category
Annual ID
Shoplifters
Agency: adam&eveDDB / London + Blink / London + Zenith Optimedia (media agency) / London + The Mill / London
Client: Harvey Nichols Category: Consumer - Online / Short Form Videos
Look Who's Driving
Agency: Forsman & Bodenfors / Gothenburg
Client: Volvo Trucks Category: Consumer - Online / Short Form Videos
High School Girl?
Agency: SHISEIDO CO., LTD. / Tokyo + SHISEIDO JAPAN CO., LTD. / Tokyo + WATTS OF TOKYO INC. / Tokyo
Client: Shiseido Category: Consumer - Online / Short Form Videos
Nameless Paints
Agency: Dentsu Inc. / Tokyo
Client: Kokuyo Category: Innovation - Package Design / Package Design
...And That's the Smell of Archer
Agency: FCB / Chicago
Client: Archer+Wolf Category: Craft - Writing / Writing
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Ambient (Indoor & Outdoor) / Ambient (Indoor & Outdoor)
Now in Soho
Agency: BBH / London + Black Sheep Studios / London + Factory Sound / London + Nice & Polite / London
Client: British Fashion Council Category: Craft - Writing / Writing
Life Unpaused
Agency: Cossette / Toronto
Client: Sickkids Foundation Category: Innovation - Innovation in Film / Innovation in Film
Rocket Car
Agency: Wieden+Kennedy / Portland
Client: Old Spice Category: Consumer - Television / 60 Second - Single
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York + The Mill / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Online Films & Video / Online Films & Video
Taco Emoji Engine
Agency: Deutsch / Los Angeles
Client: Taco Bell Category: Consumer - Branded Social Campaign / Branded Social Campaign
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Branded Social Campaign / Branded Social Campaign
First Person Lover
Agency: Garbergs / Stockholm + RIVER/ISBIT / Stockholm
Client: Björn Borg Category: Consumer - Websites / Branded Games
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Craft - Brand Voice / Brand Voice
Survival Billboard
Agency: McCann / London + Momentum Worldwide / London
Client: Microsoft Category: Consumer - Ambient Media (Indoor & Outdoor) / Pop-Ups
Safety Truck
Agency: Leo Burnett Argentina / Buenos Aires + Gloria Films / Buenos Aires + Ingematica / Buenos Aires
Client: Samsung Category: CSR - Environmental / Immersive Design / Environmental / Immersive Design
Whatever Happens
Agency: HAVAS PARIS / PUTEAUX + OPEN HOUSE / LOS ANGELES
Client: Juva Sante Category: Consumer - Television / 20 Second & Under - Campaign
Dream On
Agency: Goodby Silverstein & Partners / San Francisco + Rock Paper Scissors / Santa Monica + eLevel/Goodby Silverstein & Partners / San Francisco
Client: Adobe Category: Consumer - Online Films & Video / User Generated Content
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Use of Technology / Augmented Reality
The First Ever Pinterest Yard Sale
Agency: Deutsch / New York
Client: Krylon Category: Consumer - Social Media Page by a Brand / Social Media Page by a Brand
Birth
Agency: BBH / London + Mill+ / London + String and Tins / London + The Mill / London
Client: Audi Category: Craft - Music / Sound / Music / Sound
Holograms for Freedom
Agency: DDB Spain / Madrid
Client: No somos delito (We are not crime) Category: Non-Profit - Cross-Channel / Cross-Channel
Funtastic Hand
Agency: Publicis Colombia / Bogotá + Cirec Foundation / Bogotá
Client: Cirec Foundation Category: Non-Profit - Physical / Digital / Physical / Digital
Make Up Genius
Agency: McCann / Paris + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Gaming & Mobile / Branded Mobile
mt expo 2015
Agency: iyamadesign inc. / Tokyo
Client: Kamoi kakoshi Category: Consumer - Environmental / Immersive Design / Indoor Spaces
Owlet
Agency: R/GA / New York + Owlet / Provo
Client: Owlet Baby Care Category: Consumer - Integrated Digital & Physical Products / Integrated Digital & Physical Products
20 Years
Agency: AlmapBBDO / São Paulo
Client: Getty Images Category: Consumer - Newspaper / Full Page or Spread - Campaign
Make Sense of the Present
Agency: OpenCo - The Open Collaboration / Johannesburg
Client: Apartheid Museum Category: Craft - Photography - Single or Series / Photography - Single or Series
Volvo LifePaint
Agency: Grey / London + Albedo100 / Malmö
Client: Volvo Car UK Category: CSR - Experiential Advertising / Experiential Advertising
#HandsOff
Agency: Marcel / Paris
Client: Marc Dorcel Category: Consumer - Websites / Publications & Media
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Brands, Products & Services / User Generated Content
The Unforgotten
Agency: FCB / Chicago
Client: Illinois Council Against Handgun Violence Category: CSR - Branded Online / Branded Online
Painting of Paints
Agency: DENTSU INC. / Tokyo + TOHOKUSHINSHA FILM CORPORATION / Tokyo + Sakano photo office / Tokyo + ADBRAIN Inc. / Tokyo
Client: Turner Colour Works Category: Craft - Illustration - Single or Series / Illustration - Single or Series
Straight Outta
Agency: R/GA's Hustle / Los Angeles + Beats By Dr. Dre / Los Angeles
Client: Beats By Dr. Dre Category: Consumer - Other Branded Content / User Generated Content
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Other Branded Content / User Generated Content
Nivea Doll
Agency: FCB BRASIL / SAO PAULO
Client: BDF Nivea Brasil Category: Consumer - Experiential Advertising / Guerilla
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / San Francisco + North Kingdom / Los Angeles
Client: REI Category: Consumer - Experiential Advertising / Guerilla
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Immersive / Exhibitions
The Banner That Makes You Like Banners
Agency: BBDO Russia Group / Moscow + Proximity Russia / Moscow
Client: 3M Category: Consumer - Digital / Websites, Microsites & Banners
The Interactive Form
Agency: BETC / Paris + BETC Digital / Paris
Client: CANAL+ Category: Consumer - Digital / Websites, Microsites & Banners
Europe's Most Punctual Offer
Agency: McCANN / Copenhagen
Client: Scandinavian Airlines Category: Consumer - Digital / Websites, Microsites & Banners
The Gun Shop
Agency: Grey / New York + Rival School Pictures / New York
Client: States United to Prevent Gun Violence Category: Non-Profit - Integrated Branding / Integrated Branding
The Last Shot
Agency: AKQA / San Francisco + LOS YORK / Los Angeles
Client: Jordan Brand Category: Consumer - Ambient / Environmental / Ambient / Environmental
Inspiring Spirit
Agency: Saatchi & Saatchi / Singapore + Sweeney Vesty / Singapore
Client: Scoot Category: Consumer - Brands, Products & Services / Integrated Campaign
Narita International Airport Terminal 3
Agency: NIKKEN SEKKEI / Tokyo + Ryohin Keikaku / Tokyo + PARTY / Tokyo
Client: Narita International Airport Corporation Category: Consumer - Environmental / Immersive Design / Wayfinding
Emily's Oz
Agency: Goodby Silverstein & Partners / San Francisco + Biscuit Filmworks / Los Angeles + Rock Paper Scissors / Santa Monica
Client: Comcast/XFINITY Category: Consumer - Integrated Branding / Integrated Branding
#OptOutside
Agency: Venables Bell & Partners / San Francisco + Edelman / Seattle + Starcom MediaVest Group / Chicago + North Kingdom / Los Angeles
Client: REI Category: Consumer - Integrated Branding / Integrated Branding
Make Up Genius
Agency: McCann / Clichy + Image Metrics / Las Vegas + My Studio Factory / Paris
Client: L'Oréal Paris Category: Consumer - Digital / Mobile